20 January 2020 07:21

MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 07 January 2020 00:00

Netflix sails away from pirates

Despite producing some of the most popular TV shows of last year, Netflix’s originals do not feature in Torrentfreak’s top ten pirated TV shows in 2019. The analysis conducted by the file-sharing publication based on the top torrent websites globally shows that Netflix has managed to avoid the highest levels of piracy in 2019. Instead the list is populated by high-profile TV series from premium TV channels and studio groups, including HBO’s Game of Thrones and Chernobyl, as well as Disney’s The Mandalorian which only premiered on new streaming service Disney+ in November 2019.

But the piracy leaderboard is not a concrete measure of popularity - Netflix’s hit series, Stranger Things, actually scores higher in terms of Google search volumes than any of the TV shows on this list (barring Game of Thrones). Ampere believes that the lower piracy rates for Netflix originals are influenced by the widespread accessibility of Netflix around the world. Since launching near-globally in 2016, Netflix has ensured near universal access to its originals across its footprint. In addition, by introducing the ability to download content, it has also made it possible for subscribers in areas with poor broadband to obtain a high-quality viewing experience without the need to pirate content. And a low pricepoint in most markets means that legitimate access is straightforward to justify for those consumers interested in specific shows.

In contrast, due to exclusive and market-specific licensing agreements struck with HBO (often made with premium pay TV operators), the most pirated TV shows (Game of Thrones) was available on 15 different platforms across 23 countries. Similarly, HBO’s other 2019 hit (Chernobyl – a co-production with European pay TV operator Sky) was available on 9 different platforms in 24 countries. Meanwhile Disney+’s globally hyped flagship TV show – The Mandalorian – was only available legally in three countries: USA, Netherlands, and Australia.

Nonetheless, the rise in streaming access to large video libraries containing popular shows is having an effect on pirate behaviour. Across the ten countries surveyed by Ampere since 2015, use of pirate sites and services by consumers has declined significantly. Just under 10 per cent of Internet users across the markets used a pirate site or service on a monthly basis in Q3 2016. By Q3 2019, this had dropped to around 4 per cent. As Hollywood studios continue expand their direct-to-consumer presence over the coming years, there is an opportunity to widen low-cost legitimate access and exert further pressure on pirate activity. However, the increased fragmentation of video content may ultimately undo the industry’s strides in fighting piracy as consumers feel the financial squeeze of multiple subscriptions and finding video content becomes more difficult.

 

Source:Ampere

Lin to bring 25 years of regional expertise to drive innovation and growth

Geometry, WPP’s end-to-end Creative Commerce agency, appoints Jesse Lin as its APAC CEO, effective immediately. A 25-year industry veteran, Jesse will lead over 1,100 employees across 17 cities to deliver creative solutions and experiences that drive commercial growth everywhere commerce touches people’s lives. Based in Shanghai, he will report directly to Global CEO Beth Ann Kaminkow.

Commenting on the appointment, Beth Ann Kaminkow stated, “I am thrilled to welcome Jesse to Geometry at a critical moment in our agency’s story. With a proven track record of driving transformation for other world-class organizations in the APAC region, he’s perfectly suited to deliver growth locally and globally for those clients navigating the new retail opportunities that the region presents. Jesse’s passion for commerce and his home-base of Shanghai places him in our priority China market which is leading in retail innovation.”

Jesse succeeds Diana Cawley as she leaves the company to seek new opportunities.

“We’d like to thank Diana for her genuine commitment to Geometry these past four years. Diana has been a master operator of a complex regional landscape. Under her leadership, the region has become a strong and connected network focused on nurturing creativity to drive commercial growth for clients. We wish her all the best on her next adventure.”

Commenting on the appointment, Ranjit Raina Chief Executive Officer, Geometry Encompass, “We are glad to welcome Jesse Lin as part of our Geometry family. He is a seasoned and accomplished professional who has been responsible for great work in the past and I’m sure his extensive expertise will be a huge contributing factor to our growth.”

Jesse brings to Geometry over 25 years of experience across business management, brand marketing, digital marketing, and communications. He joins Geometry from Edelman where he served as APAC CEO, successfully transforming the traditional PR agency into a modern communication organization with brand and digital capabilities.

Before Edelman, he worked for McCann Greater China as CEO, and prior to that held senior positions at DDB Shanghai, Wieden + Kennedy China, and Leo Burnette Hong Kong.

On his new role, Jesse comments, “Today the relationship between brand and consumer is increasingly dynamic and fragmented, particularly in retail. To maintain relevance and drive business growth, marketers are constantly seeking out fresh and effective solutions from their agency partners. Geometry has demonstrated a willingness to innovate through its vision of commerce as a ripe canvas for creativity. I am very excited and honored to join this entrepreneurial team. APAC is full of energy, optimism, and opportunity. I look forward to partnering with our Asian teams driving more innovation and success from this region.”

Paresh comes onboard with a proven track record of building and scaling tech products to millions of users at Meesho, Hike, and Adobe Systems

DB Digital, the Digital Products business of the Dainik Bhaskar Group (DBCL), India’s largest print media company and home to flagship newspapers like Dainik Bhaskar, Divya Bhaskar and Divya Marathi, announced the appointment of Mr. Paresh Goel as the Chief Technology Officer.

Paresh has a dynamic experience of close to two decades in building and operating technology systems at scale while working with some of the leading digital consumer companies including Adobe. He will be responsible for the Technology Function at DB Digital.

Prior to joining DB Digital, Paresh was VP, Engineering at Meesho, one of the fastest-growing startups in India, and had also started his own company in the Ed Tech space before selling it to Adda247. Prior to that, he was in a technology leadership role at Hike Messenger and Adobe Systems. He is an expert in scaling technology systems across social, content, & commerce and has a proven track record of building products that are used by millions of users now.

Commenting on the appointment, Mr. Pathik Shah, CEO, DB Digital said,

“I’m extremely excited to welcome Paresh on board. We have worked together in the past on growing consumer products to tens of millions of users and built a lot of innovative features together. We’re looking forward to forming a stellar Product and Technology team for building an extremely high quality, engaging and personalized News product which can serve and delight the entire vernacular news market, the likes of which India, unfortunately, lacks right now. We are at a very interesting stage of growth at present, and we’re looking forward to taking DB Digital to the next level”.

Mr. Paresh Goel, Chief Technology Officer, DB Digital said,

I am delighted to be leading Technology at DB Digital. We have a unique opportunity to create a meaningful impact on users’ lives via a personalised digital news platform. As the internet penetration continues to rise in India, people are looking at us as their trusted brand to deliver them the news most relevant to them on mobile.

We will be building the most engaging content experience which is miles ahead of anything else in the market right now. We will further couple this with Machine Learning to surface highly personalized news for our users. People in India deserve high quality, insightful and engaging news - and this is precisely what our mission is. I am ready for and very excited about the challenge.”

'Dil Mera Har Baar Ye Sunne Ko Bekarar Hai, Kaho Na Pyaar Hai, Kaho Na Pyaar Hai’. The iconic song from the blockbuster film ‘Kaho Na…Pyaar Hai’ is an all-time favorite of every Bollywood fan. While the movie struck a chord with many, one thing that fans are very grateful for to B-town, is gifting us a 101% Shuddh Bollywood hero, ‘Hrithik Roshan’ with full on tashan, zabardast acting and dhamakedar dancing.

On 10th January, while the actor brings in his 46th birthday, it also calls for a double celebration for him as the 101%Shuddh Bollywood superstar completes a 20year milestone in his acting career this month. Belonging to a lineage of Bollywood stalwarts, Hrithik’s obsession for acting started at a young age and since then he worked rigorously on himself in order to make his debut in the blockbuster film ‘Kaho Naa… Pyaar Hai’. The movie got him recognition as an actor which led to him becoming quite a sensation among the audience.

In his 20 years of career, Hrithik Roshan has given the audience a lot of phenomenal performances in every versatile role that he has played. As celebrations galore, Zee Bollywood – 101% Shuddh Bollywood channel celebrates Hrithik’s birthday with the telecast of his first and 101% Shuddh Entertainer ‘Kaho Naa… Pyaar Hai’ on Friday, 10th January at 1:30 pm.

Considered as the highest grossing film of 2000, Kaho Naa…Pyaar Hai is the only film to have won 102 awards in the same year and got its name included in the Limca Book of Records. The film saw Hrithik play a double role as Rohit and Raj Chopra and starred opposite Ameesha Patel who also made her debut with the film. Directed by Rakesh Roshan, the 101% Shuddh Romantic film gave chartbusters songs like "Ek Pal Ka Jeena", "Na Tum Jano Na Hum", "Chand Sitaare" and not forgetting the iconic and best-selling Bollywood soundtrack “Kaho Naa Pyaar Hai”.
To celebrate Hrithik’s magnanimous and joyous milestone, tune into Zee Bollywood on Friday, 10th January at 1:30 pm to watch the 101% Shuddh Romantic film Kaho Naa…Pyaar Hai

Dentsu Aegis Network (DAN) India has announced the elevation of Sidharth Rao as Chairman, Happy mcgarrybowen (HMB) India and Chairman, Dentsu Webchutney.

With this, Sidharth, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within the network. The announcement also reinforces DAN's legacy to retain all its agency founders who chose to partner and participate with the network through various strategic acquisitions.

In his new role, Sidharth will continue to report into Anand Bhadkamkar, CEO, DAN India. He will work with Samarjit Choudhry, President, HMB India to accentuate the agency's brand legacy in India even as he continues to oversee Dentsu Webchutney's consistent performance and expansion across the country and beyond.

Commenting on the appointment, Anand Bhadkamkar, CEO, DAN India said, “Sidharth’s journey with Dentsu Webchutney is one of the most iconic stories of modern Indian advertising. It has been a joy to watch Dentsu Webchutney grow the way it has in the last 6 years. Considered to be one of the best digital agencies of the country today, Dentsu Webchutney is now also one of the finest creative agencies in the business. Sidharth is already an integral part of DAN India’s key leadership team and, as we strengthen our digital and creative credentials, I am delighted to have him take up this additional new mandate with Happy mcgarrybowen."

“I am extremely honoured to take up this new responsibility. My first 20 years in advertising has been a ride; and now I'm looking forward to the next 20 with our wonderful teams at Dentsu Webchutney, HMB and the rest of the DAN family. HMB is a fantastic brand that comes with a great legacy. With the support of DAN, the Happy team in India and mcgarrybowen internationally, I am certain that our golden days are ahead of us,” said Sidharth Rao, Chairman, HMB India and Dentsu Webchutney.

“Meanwhile, as part of our continued effort to strengthen DAN leadership in India, we will also be announcing a new CEO for Dentsu Webchutney - a decision that beckons a new chapter for the agency. 2019 has been a landmark year for us and, no matter what, we must carry on with this momentum. I've been jokingly telling my closest friends and family that this is the first-ever corporate promotion of my life and personally, I feel like I’m just getting started,” Sidharth added.

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