29 February 2020 03:18

MediAvataar's News Desk

MediAvataar's News Desk

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To bring blockbuster Hollywood titles to Sony PIX in India

Multi Screen Media Pvt. Ltd. (MSM), which owns and operates the Sony network of television channels India and has extensive experience and expertise not only in programming, but also in operating and distributing televised entertainment, today announced that it has entered into a strategic partnership with NBC Universal International Distribution. As a result of this agreement, Sony PIX (a part of the MSM Network) will now have access to Universal Pictures’ new U.S. theatrical releases, in addition to numerous other beloved titles from the studio’s vast film catalogue.

NBC Universal has had a landmark year with Universal Pictures breaking records for the industry’s highest-grossing year ever for a studio at the domestic, international and worldwide box offices; enjoying the biggest year of all time for any studio in 43 international markets; and is the first studio ever to have three films (Minions, Jurassic World, Fast & Furious 7) each cross over the $ 1 billion mark in the worldwide box office in a single year.  The studio also recently passed the $ 5.53 billion mark at the worldwide box office, breaking the record for highest-grossing year – ever - for a studio in industry history. The current worldwide total to date is an unprecedented $6.38 billion.

This strategic multi-year deal will give Sony PIX access to Universal’s latest movie releases such as Fast & Furious 7, Jurassic World, Ted 2, Pitch Perfect 2 and Illumination Entertainment’s Minions, as well as the first installment in the studio’s various blockbuster franchises such as Jurassic Park, The Mummy, The Fast & Furious, The Hulk and Despicable Me. Sony PIX will also be able to provide their viewers with access to other hit films from the studio such as Gladiator, the first three films in the Rambo franchise, King Kong, Schindler’s List, Ted, Notting Hill, amongst others.


NP Singh, Chief Executive Officer, Multi Screen Media (MSM)

“We are extremely pleased to announce this deal with NBCUniversal. We always strive to get top quality content for our viewers. With access to Universal’s movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer. I am confident that with this deal, viewer needs will be well-met and their enhanced movie experience will steadily increase viewer loyalty to Sony PIX – our English movie channel.”

Saurabh Yagnik, EVP & Business Head, Sony PIX

“Sony PIX is on a strong growth path and our objective is to consistently operate in the top two slots of the category. We strive to keep our audience amazed with investment in the right content and continuously innovate to break clutter. We have been aggressively strengthening our library through the right investments and our existing long-term deals with Sony Pictures Entertainment, MGM and Lionsgate have been successful. Now, our association with NBCUniversal is another step in consolidating our leadership position.”

Belinda Menendez, President, NBCUniversal International Distribution & Networks

“With one of the world’s fastest growing major economies, we see tremendous growth potential in India and this deal reinforces how important this market is to NBCUniversal. Further, we have always had a wonderful relationship with MSM/Sony PIX and are thrilled to partner with them to expand our reach in India and bring Universal’s new blockbuster hits and beloved library titles to their viewers in India.”

Sounds of Punjab’ to enthral Delhi on October 10, 2015

Punjabi music holds a universal appeal and when you get to groove with Gurdas Maan and Satinder Sartaaj’s joint performance, the result promises to be mesmerizing. ‘Sounds of Punjab’ the music concert will give Delhiites a chance to experience the two versatile voices of Punjab. The concert is presented by India’s leading and most awarded FM network, 93.5 RED FM under its live entertainment division –RED LIVE. The duo will perform together live for the first time ever in Delhi at Zorba The Buddha (MG Road) on Saturday, 10th October, 2015 6pm onwards.

The tickets can be purchased online from www.bookmyshow.com

While Gurdas Maan is all set to energize the crowd with his foot-thumping songs like Ki Banu, Mamla Gadbad hai, Dil Da Mamla Hai and Chhalla, the emotive lyrics and soulful Sufi touch of Sartaaj Singh is all set to make the atmosphere surreal.

Commenting on this association, Ms Nisha Narayanan, COO, 93.5 RED FM said, "This time with RED LIVE we have experimented with the genre of music by bringing together Punjabi folk and sufi music representing Punjab’s heartland. Sounds of Punjab will present a unique opportunity for our listeners to witness the two iconic performers- Gurdas Maan and Satinder Sartaj together on the same stage. So far, we have received fabulous support from the listeners and trade partners for all our concerts across the country and that has been extremely encouraging. Sounds of Punjab is also generating tremendous buzz within the Punjabi circuit of Delhi.”

Commenting on the upcoming gig, Rajat Uppal, National Marketing Head, Red FM said, “With Red LiVE running into its 3 year, we wanted to experiment with formats. After venturing into Commercial Bollywood, Music festival and Comedy gig formats, this is our venture into regional/folk music tapping into niche affluent audience who want music from their roots. Both the artists have a very loyal following and by bringing them together on one stage at an ideal venue like ZORBA, we intend to give them a magical experience. The initial response has been extremely encouraging and we are hoping to have a packed house”

‘RED LiVE’ was launched in 2012 by RED FM and since then it has organised successful concerts with entertainers such as Yo Yo Honey Singh, Mika, Kapil Sharma and many other big artists which has witnessed huge success .

At the 2nd Annual Brand Communication Conclave hosted by Symbiosis Institute of Media & Communication (PG), Pune, on 4th October 2015, the branding industry’s wizards came together to discuss and present key issues, trends and solutions pertaining to the industry.

These top marketing professionals, advertising and media honchos deliberated upon the theme ‘Advertising at Crossroads’, striving to find answers to the impending question - ‘Will the suits, mavericks and right brain ones find new, path-breaking ideas to overcome the several uncertainties the industry is facing today?’

The experts speaking at the event were Josy Paul, Chairman and CCO, BBDO; Suman Srivastava, CSO, FCB Ulka; Colvyn Harris, Executive Director Global Growth & Client Development, JWT; Ravindra Pisharody, Executive Director (Commercial Vehicles) and member of Board of Director, Tata Motors; Jitender Dabas, NPD and VP, McCann; Bharatesh Salian, VP and Head Strategy, Razorfish; Michelle Suradkar, HR Director, Lintas; Ravi Deshpande, Chairman, CCO-Whyness; Kapil Arora, President, Ogilvy North; Hari Krishnan, MD, ZenithOptimedia; Debarpita Banerjee, Executive VP, MarComm-Fox International; Vikas Mehta, Consultant & Ex-GM, Havas Worldwide; and Sumantra Sengupta, CEO, PI Communications.

Colvyn Harris opened the conclave by observing several issues the industry faces today like the deficient noticeability value in print. He further mentioned, “The digital opportunity is amplification and engagement. Apps is a new thing, website will be fading and apps will be flourishing. App aggregates your information and makes your work easier. Since 2008, there have been 100 billion apps that you can download and on an average 119 billion apps for iOS users.” Expounding on need to adapt to the changing scenario of the industry he said, “Anything you knew yesterday is no longer valid, as something has changed while you slept. Creativity and ideas are no longer the preserve of advertising agencies.  It is the clients as well. The clients are thinking innovation, performance and that's where change comes from. As advertising agencies, we have to see it as an era of new opportunities and new horizons. Make it simple, keep it simple and communicate in the simplest possible terms.”

The address of the keynote speaker was followed by the first panel discussion ‘Traditional Advertising- What about thou?’ Ravindra Pisharody said that the ever-changing nature of advertising may result in every new medium of today attaining the status of being traditional tomorrow, mentioning that “change will be continuous.”  Taking this discussion further, Hari Krishnan said, “First we need to understand there isn't traditional or non-traditional media. The moment you take positions, dissonance happens. There is media and there is a lot of intertwining of media." Josy Paul believed that there is no single medium to address the cultural and social tension. It is about harnessing collective energy to solve problems. Speaking about reaching consumers effectively, Suman Srivastava said, "It is true that there are multiple (consumer) personas. Humans are like smartphones, having multiple dimensions, each having a different persona. Therefore, media is becoming more exciting and challenging." All the panelists echoed similar thoughts about the necessity of traditional media, perpetuating its indomitable existence in the present as well as in the future.

Steering the conclave to one of the most important phenomena in the industry today, the second panel discussed the topic, ‘Consumers don’t spend time with the technology, they spend time with emotions.’ Bharatesh Salian mentioned, "It is not about what the client wants, it is about what the consumer needs.”  The panelists also acutely focused on creating an emotional connect with the consumers. Jitendra Dabas remarked,  “Idea along with technology is a wow factor for consumers” and Sumantra Sengupta further elaborated, “The idea was always there but the format changed and that is technology... Technologically driven and bright people are needed to drive the big idea.” Ravi Deshpande elaborated on how consumers need to be tapped in the digital space, "The consumer has moved way ahead and his response to brands is changing. In digital, if the experience is not smooth, people will move away. The emphasis is on creating great content and whether people can engage and spend time on content rather than the frivolous parts of it. For moneycontrol.com, we simultaneously created content as the finance minister spoke. It was real time and a great success."

The third panel of the conclave explored the topic, ‘Talent Management: Honey you shrunk the talent.’ Deliberating on how the industry of advertising can recapture talent, Debarpita Banerjee said, “20 years ago, (advertising) culture was the tipping point. Now a lot of youngsters are looking for impact and the difference that they can make." On the other side for aspirants, Kapil Arora emphasised the importance of specialised learning, "If you can show them (more) value, that will make the difference. People with specialized learning will shine more. It’s not all gloom and doom. Both sides are still discovering. If you bring talent to the table then the conversation goes upstream." Michelle Suradkar expressed the excitement the advertising field brings to one’s life through the opportunities it presents to work on a plethora of platforms, clients and products. The added exhilaration comes from seeing one's work everywhere out there, influencing and changing behaviour and choices. She advised the aspiring brand communication professionals that, "Some passion for what you do, curiosity, and a hunger to learn will take you places." Colvyn Harris, resonating with Michelle Suradkar quoted Jerry Della Femina's famous quote "I honestly believe that advertising is the most fun you can have with your clothes on."

The conclave also witnessed the finale of SIMCatalyst, an intra-institute competition which had the senior MBA cohort fight out fiercely in order to give the winning marketing and communication strategy presentation for the iconic American brand, Indian Motorcycles. The panel of judges comprised Runa Ahlawat, Marketing Communications Manager, Polaris India; Vikas Mehta, Consultant & Ex-GM, Havas Worldwide and Colvyn Harris.  This proved to be an ideal platform for the student teams, who got to showcase their talent to the industry professionals and gain their expert advice. The different ideas ranged from installing digital kiosks and engaging with the target audience using experiential marketing, to holding an AHI biking tour from Assam to Bangkok. Other unconventional ideas included a Wall of Legends, to showcase the engravings of the first hundred Indian IMRG (brand club for the Indian Motorcycles) members, and a bike route calendar that would feature a map for all the luxury biking tours.

Each team devised a unique approach to achieve a sustainable competitive advantage. The winning team, ‘Marketing Maestros,’ brought before the judges a strategy that had a well-defined target audience, a factor that set them apart from the other teams, while team ‘Does Gray Matter?’ came in a close second. The judges were extremely appreciative of the efforts made by all the teams and were impressed by their well-defined marketing plans. They went on to enlighten the audience with handy tips that could help the students in their professional lives.

The Brand Communication Conclave was a platform of vital and informative discussions, aimed at future brand managers.

Speaking about his experience at the conclave, Karthik CP, a senior MBA - Brand Communication student at SIMC Pune, said, “The conclave was an enriching experience as it provided us with dual perspective of digital and traditional and how we can achieve a symbiotic relation between the two.”


GREY group India has appointed Leroy Alvares to lead the agency’s digital services in India. He joins GREY group today as President Digital Services.

Alvares will be responsible for developing proprietary and innovative digital-oriented solutions for GREY’s clients. Alvares is based out of Mumbai and will report to Sunil Lulla, Chairman and Managing Director, GREY group India.

On Alvares’ appointment, Lulla said, “While GREY has significantly integrated its practices across its offices in India, there is still an enormous opportunity to leverage on Leroy’s skills in the Digital domain to ‘New & Next’ oriented services.

Leroy brings tremendous maturity, confidence and panache to original and innovative digital thinking. His new role will see him follow an integrated work culture practice, bringing digital thinking and capability for all clients. His core focus is to accelerate GREY’s already well-established digital capabilities across India. I know with Leroy at the helm, the Grey Digital footprint will only get stronger.”

In Alvares’ previous stints, he has served as the President of Rediffusion Y&R Digital, RediffusionWunderman and Sudler & Hennessey India. He was with iContact and Ogilvy India before he joined Tribal DDB as country head. A veteran with over 20 years of experience, Alvares has worked across a diverse range of categories including retail, telecommunications, financial services, information technology, pharmaceuticals, travel & tourism, and fashion & lifestyle.

Alvares said, “The energy at GREY group India is very motivating and positive. The team is a highlytalented and vibrant one – I am excited to be a part of this ‘Famously Effective’ journey.”

An award-winning advertising man, Alvares won the first ever Gold Lion for Direct Marketing as well as the Grand Effie. He has also led the team that developed the Integrated Lead Generation System

(ILG) to become the Winner of the ITSMA Awards – Gold for most effective Marketing Program and the IDC Awards for Wipro Technologies. Under his leadership at Tribal DDB, the agency grew to be one of most awarded digital agencies in the country sweeping over 40 local and international awards..

Alvares is a keen traveller and a nature lover. He likes to express his creativity through a wood craft hobby called fretwork - intricate design carving in wood.

Examples featured include Unilever, Nestle, L’Oreal, Kimberly-Clark and many more.

Norm Johnston, Chief Digital and Strategy Officer at Mindshare, the global media agency network that is part of WPP, has authored a new book giving an insight into the world’s most successful adaptive companies and their strategies.

Published by Palgrave MacMillan, Adaptive Marketing: Leveraging Real-Time Data to Become a more Competitive and Successful Company takes the reader on a journey through the latest examples of Adaptive Marketing explaining strategies designed to leverage fast and slow moving data in order to give a company a competitive advantage.

It provides the reader with real-life examples on how some of the world’s most successful companies and brands are driving fundamental changes to the way they approach marketing.

Examples include:

• Kimberly-Clark’s Kleenex marketing team optimizes media investment and location by using Google flu-related search data to identify areas where demand for tissues will most likely increase. By using one simple real-time data source to adapt its advertising, Kleenex sales went up by over 40% year-on-year. (See video links below)

• Netflix uses viewing data to assess what directors, actors, and programs its subscribers like, and then commissions new programs like House of Cards to add new subscribers.

• Travel service company Orbitz identifies a user’s smartphone operating system to adapt hotel recommendations in real-time. Orbitz knows from its historical data that Apple users tend to spend $20-$30 more than Android users on hotel room bookings.  (See video links below)

Johnston said: “In an age of disruptive start-ups and diminishing competitive barriers, it’s more important than ever before to understand your customers and to act on that insight faster than the competition. As Adaptive Marketing illustrates, rapidly applying even just a single source of real-time data can lead to happier customers and better ROI.”

With a foreword by GroupM Chief Digital Officer Rob Norman and contributions from leading marketers and academics including Jeff Cole from the Center for the Digital Future; Brian Wong, Founder and CEO of Kiip and Keith Weed, Chief Marketing and Communications Officer at Unilever, the book is a must have for any progressive marketer.


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