24 September 2020 01:05

MediAvataar's News Desk

MediAvataar's News Desk

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Helps brands understand real-time customer awareness on Flipkart

Mumbai - August 27, 2020: Flipkart, India’s homegrown e-commerce marketplace, today introduced ‘Brand Pulse’ – a unique insights tool to help brands understand their awareness in the minds of consumers. Brand Pulse will enable brands to understand their relevance with context to competition, which, in turn, will help them develop timely and focused marketing plans on Flipkart. The tool is easy to use and is based on real consumer behaviour of over 250 million users, providing insights on a weekly basis.

As the purchase journeys of customers become increasingly non-linear, brands need timely insights and knowledge of current trends to engage meaningfully with their audiences. Brand Pulse will shed light on which brands customers are looking at in a category and how their awareness has changed over time. This understanding is based on various aspects of the consumers’ e-commerce journey including search, response to banners, page views and so on.

Commenting on the launch of Brand Pulse, Prakash Sikaria, Vice President – Growth and Monetization at Flipkart, said, “In the multimedia world that we live in, it is imperative for brands to understand the user journey in deeper ways and be strategically present on the platform where the decision to purchase is being made. With our deep consumer understanding, we believe that we can bring more purpose to the brands that are present on our platform, by leveraging real-time consumer behaviour to understand their awareness index. We believe that Brand Pulse will be the simplest way for a brand to understand how they are faring against the competition, which will enable them to measure brand health metrics on Flipkart through a new lens.”

Brand Pulse is the latest insights tool by Flipkart that is aimed at making the e-commerce shopping experience more valuable for both brands and consumers.

WarnerMedia has announced its next HBO Asia Original series. Miss S is a 30-episode, hour-long Chinese scripted drama and a format adaptation of the globally popular Miss Fisher’s Murder Mysteries.

The premiere date is expected to be later in 2020, but has not yet been confirmed.

Miss S will be available on WarnerMedia platforms in Southeast Asia, and will premiere first and exclusively on the regional streaming service HBO GO followed by the HBO channel. The series will also be available on WarnerMedia networks and platforms in the U.S. at a later date.

The series, which is set in 1930s Shanghai, stars award-winning actress Ma Yili (The First Half of My Life, Struggle) in the title role of Miss S, also known as Su Wenli, a beautiful and witty socialite who forms an unlikely duo with the righteous and serious inspector Luo Qiuheng played by Gao Weiguang (Ghost Blowing Light, Harmony).

“Miss S is the latest in a growing number of compelling HBO Asia Original series, which offer audiences new stories that resonate in both Southeast Asia and beyond,” said Clement Schwebig, Managing Director of WarnerMedia Entertainment Networks, Southeast Asia, Pacific and China. “HBO GO subscribers will also be available to stream this beautifully-made adaptation first and exclusively.”

HBO GO is available via TV, broadband and phone providers in Asia, independently or as part of a subscription package. It is also available directly on app stores in Singapore, Taiwan, Thailand, Indonesia, Philippines and Malaysia with a free trial. HBO GO can now be accessed via Android TV, Apple TV, LG TV and Samsung Smart TV – and comes with AirPlay and Google Cast functionality.

Friday, 28 August 2020 00:00

MY FM launches Virtual Real Estate Fair

The largest Virtual Fair of Tier 2 & 3cities

MY FM, the radio arm of DB Corp Ltd, launches the largest online real estate fair in tier 2 & 3 cities-“MY Virtual Real Estate Fair”. The online expo features more than 60 renowned real estate brands of India. Since overall demand in the real estate sector witnessed a huge break due to the current situation, the fair will act as a bridge between sellers and their prospective buyers. The four day fair starts from 27th August and culminates on 30th August 2020.

The most interesting part of the virtual fair is that buyers and sellers will get the exact “feel” of an actual expo as participants can literally walk-through the fair with exclusive stalls, demos, and even full-fledged sample-tours of the actual property. Additionally, buyers will get exclusive deals and also a chance to win smart phones and other attractive prizes. Thousands of people have already registered to be part of the fair.

Commenting on the expo, Mr. Rahul Namjoshi, COO, MY FM, says “We saw this gap between the seller and the buyer increasing since the restrictions started. It seemed impossible to crack a deal without an actual site-visit. MY Virtual Real Estate fair is set to redefine the real estate market, especially in the non-metros. I believe this is the new era of activations and we are proud to be the pioneers.”

Fever Network’s latest campaign – ‘Bounce Back Bharat - Radio’s First Digital Conclave’, an initiative towards supporting nation building and spreading positivity via inspirational stories post the COVID-19 pandemic. The campaign features a series of e-conclaves with the who’s who of the Indian corporate world. The first chapter of this initiative went live on 15th August 2020 at 6 PM on brand’s social media handles. The e-conclave premiere became a monumental success with more than 180K live views across social media platforms. The webinar alone has garnered more than 410K views so far with a reach of 1.7Mn on social media and is only continuing to grow.

Corporate giants Mahindra First Choice Wheels Ltd, LIC, Pizza Hut, Wildcraft India, Malabar Gold & Diamonds came onboard for the first chapter. The initiative was also supported by Vidya Balan.

The 1st e-conclave was moderated by Fever FM’s RJ Sharat, while the business leaders - Mr Ashutosh Pandey (MD & CEO, Mahindra First Choice Wheels Ltd), Ms Neha (Marketing Director, Pizza Hut India) and Mr Gaurav Dublish (Co-Founder, Wildcraft India) were on the panel along with the youth icon and East Delhi MP Gautam Gambhir.
While sharing his own bounce back story of revival of Kolkata Knight Riders in the year 2011, Gambhir talks about how beating perception was the toughest thing he has been doing in his life, first when he was a cricketer and now as a politician. Giving lessons to aspiring leaders, he says “3 most important principles for a leader are honesty, responsibility and credibility.”

Mr Ashutosh Pandey while talking about the growth and recovery the used car market has witnessed in the lockdown says, people will learn to look ahead and move on. He mentions, “A learning which has come out of this pandemic is, people have realized action orientation and future orientation is the right way forward”.

Ms Neha and Mr Gaurav Dublish thanked the power of people in their organization on sailing past this pandemic and achieving milestone together as a team while supporting nation in this difficult time.

Watch the complete video on Fever FM’s social handles https://bit.ly/BounceBackBharat_Live to know more stories about the promise Gautam Gambhir made to Shah Rukh Khan when taking charge of Kolkata Knight Riders, the similarity between Pizza and cricket as told by Pizza Hut’s Director and how Wildcraft chose India over China for their supplies.

Stay tuned for the next chapter of Bounce Back Bharat with none other than the prolific and very successful Cricketer Shikhar Dhawan premiering on the 29th of August, 6 PM on https://www.facebook.com/FeverFMOfficialhttps://www.instagram.com/feverfmofficial/

Promax is back with its 17th India edition of its Conference and Awards; this time in a new avatar entitled the ‘RE-INVENT: THE PROMAX INDIA VIRTUAL 2020 CONFERENCE & AWARDS.

Since 1997, Promax has honoured creativity, innovation, and storytelling in the media and entertainment industry. In 2020, Promax India is once again committed to celebrate exceptional work in promotions, design, and marketing. Given the ‘new-normal’, they have revealed ‘RE-INVENT’ as this year’s theme.

The 2 day ‘RE-INVENT’ conference will be a nouvelle, one of a kind virtual online conference comprising of online sessions and workshops which you can participate in from the safety of your home or office, wherever you may be.

‘’Life as we know it has changed, however content is still king and with more and more new platforms being launched on a daily basis world-over, we believe that the bar has been raised yet again in the field of content marketing and creativity and we at PROMAX will be bringing you a stellar line-up of speakers, workshops, live chats at a 2 day virtual conference on the 8th & 9th of October, 2020 and celebrate creativity with the Promax Awards on the 9th of October, 2020’’ says Rajika Mittra, Country Head & Strategic Partnerships (India, Hong Kong & Philippines).

Promax has always had a special relationship with India and to honour the promo creative genius Arnab Chaudhuri, a major influence in our industry and the animation wunderkind behind India's iconic Arjun The Warrior Prince, Promax is now recognizing rising animation talent in his name for his invaluable contribution to the animation and entertainment industry in India. As a part of the Promax Awards this year, a special award to recognise a new talent who is already creating outstanding work is being initiated by Promax.

"Arnab very early on believed that we could make a world class animation film in India and that was purely because he believed in the talent in our country. He believed in people, and encouraged everyone to believe in themselves, have their own unique creative voice and become better versions of them. Thank you Promax, for this huge honour and we his work and passion for excellence continues to inspire generations to come”, says Ashima Chaudhuri (Arnab’s wife) and Sudeep Chaudhuri (Arnab’s brother)

 

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