27 October 2020 05:50

MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 06 October 2020 00:00

Discovery Plus gears for a Mega-October

Drops 34 new shows on the streaming platform

Two new genres and interesting new BBC shows to be added, including Planet Earth series, Icons, Top Gear among others

Discovery Plus, India’s first aggregated real-life entertainment streaming app, offers thousands of hours of exclusive content across 40+ genres including Science, Adventure, Military, Survival, Food and Lifestyle. The fastest growing streaming platform is all set to enter the month of October with 34 new titles, across a variety of genres, while also adding breadth to the interest categories currently available on the app. Discovery Plus will introduce two new categories, History and Nature, which include content ranging from war, biopics, civilizations, natural history, medical sciences and more.

Highlights:

· Icons:

The 8-part Discovery Plus exclusive BBC series celebrates the achievements of some of the greatest figures of the 20th century. Seven well-known faces will each front an hour-long documentary arguing the case for four people, from a different field of human excellence, including leaders, explorers, activists, scientists, entertainers, sports stars and artists & writers including Mahatma Gandhi, Winston Churchill, Ernest Shackleton and Charlie Chaplin among many others.

· Planet Earth I & II:

Sir David Attenborough celebrates the amazing variety of the natural world in this epic documentary series, filmed over four years across 64 different countries. Experience the world from the viewpoint of animals themselves. From spellbinding wildlife spectacle to intimate encounters, Planet Earth takes you closer than ever before.

· Blue Planet I & II:

Sir David Attenborough narrates a natural history of the oceans in this nature documentary series. From the intense heat of the tropics to our planet's frozen poles, through to its unexplored depths, Blue Planet reveals new worlds and extraordinary never-seen-before animal behaviours.

· Top Gear

‘Top Gear' presenters Jeremy Clarkson, Richard Hammond and James May embark on more exciting challenges as they test the latest, coolest, fastest cars on the market in a brand-new series of the world's biggest and most explosive car show. Join the boys as they head to Italy for a supercar shootout and try their hand at choreographing a movie car chase.

· The Ganges with Sue Perkins:

Sue Perkins undertakes an epic, personal journey to the source of India's Ganges River in the Himalayas, meeting hermits and holy men to understand the sacred nature of this river. The series also showcases Sue Perkins on a rather interesting tour of the Patanjali facility with Baba Ramdev.

· Joanna Lumley’s India:

Visit some of the most picturesque places of India through the eyes of the British actress Joanna Lumley as she returns to the country of her birth, India, for a deeply personal Journey. She witnesses religious ceremonies in glorious temples, travels to the Himalayas, meets Dalai Lama and explores Rajasthan, Delhi and her birthplace Kashmir in ‘Joanna Lumley’s India’.

· The Birth of Empire - The East India Company:

Dan Snow travels through India in the footsteps of the company that revolutionized the British lifestyle and laid the foundations of today's global trading systems.

· The Dark Charisma of Adolf Hitler:

At the heart of the story of Adolf Hitler is one gigantic, mysterious question: how was it possible that a character as strange and personally inadequate as Hitler ever gained power in a sophisticated country at the heart of Europe, and was then loved by millions of people? The series answers just that.

· Ancient Worlds:

Archaeologist and historian Richard Miles traces the development of Western civilization, from the first cities in Mesopotamia to the fall of the Roman Empire. In this six-part series, Miles travels through the Middle East, Egypt, Pakistan and the Mediterranean to discover how the challenges of society were dealt with and fought over in order to maintain a functioning civilization

· Seven Ages of Starlight:

The show tells the story of the stars, from red giants and supernovae to black holes, and how discovering their tale has transformed our own understanding of the universe.

This year October brings with it much reason to celebrate as it ushers in festivities for the last quarter of 2020, beginning with Navratri which is followed by Dussehra.

Navratri, also known as Durga Puja in the eastern and north-eastern states of India, is celebrated with much fervour to honour divine goddesses. A day after this comes Dussehra, which celebrates the victory of Lord Ram over the demon king Raavan. Families come together for celebrations and it is a time to reminisce over old memories, create new ones and tell the younger generations the stories about the importance and reason behind observing these festivals.

While both festivals might be celebrated in distinct ways across regions, the common bond is that celebratory feasts, dance and music are the main forms of expressing joy and devotion. However, with the current unprecedented circumstances, celebrations too have taken a back seat with small scale, intimate gatherings becoming the norm. While the situation may have affected large gatherings, the spirit around the celebrations has not been dampened.

To ensure that the festive spirit is amplified, and families everywhere celebrate these occasions with the accompanying familiar sounds of divinity, bring home the Shemaroo Bhakti Bhajan Vaani speaker. Exuding an aura of positivity and strength, the soulful melodies preloaded into the speakers make the nine-day festival truly a momentous occasion for you and your loved ones.

With a specially curated collection of over 1000 Bhajans, Aartis, Jaaps, Mantras and Stotras, the Shemaroo Bhakti Bhajan Vaani speaker offers that festive ambience to celebrate all your favourite festivals safely at home. The preloaded speaker features Bhajans and Aartis devoted to deities like Lord Vishnu, Lord Shiva, Goddess Saraswati, Goddess Lakshmi, Lord Ram, Lord Hanuman, Lord Krishna, Lord Ganesh, Sai Baba and many more. Easily accessible through a simple touch of a button, the speaker adds a special touch to the prayer rooms at home and helps reconnect with the values and traditions taught to us by our parents and grandparents. It comes with 8-watt battery support with 8 hours of battery life and has a list of varied devotional songs. Lending their vocals to the music are popular devotional singers like Anup Jalota, Suresh Wadkar, Narendra Chanchal, Amey Date, Anuradha Paudwal, Richa Sharma, Sadhna Sargam and more.

Based on a landmark event that changed the future of India’s financial sector

In April 1992, mayhem hit the Indian financial sector as the nation woke up to the biggest stock market scam. So huge was its impact on the Dalal Street that it led to structural changes in the financial security system of India with new reforms in stock trades. However, what remains untold is the story of the mastermind behind it. This October, SonyLIV brings its most coveted original ‘Scam 1992 - The Harshad Mehta Story’ unraveling the man and the story behind India’s biggest securities scandal on 9th October, over 10 episodes.

Produced by Applause Entertainment in association with Studio Next, this series is a financial crime thriller based on the bestseller book ‘The Scam’ written by notable journalists Debashis Basu and Sucheta Dalal. The makers spent over 3 years on this series to ensure absolute accuracy in detailing right from the script to the choice of actors and the overall treatment. Studio Next which has emerged as a reputed content creator in India, forays into OTT for the first time with ‘Scam 1992 - The Harshad Mehta Story’.

Adapted by dialogue writers Sumit Purohit, Saurav Dey, Vaibhav Vishal and Karan Vyas, the series is a gripping tale of the meteoric rise and the steep fall of the flamboyant Big Bull of the stock market- Harshad Mehta. Directed by national award-winning filmmaker Hansal Mehta, the series is led by Pratik Gandhi and Shreya Dhanwanthary along with an ensemble cast of Satish Kaushik, Sharib Hashmi, Anant Mahadevan, Nikhil Dwivedi, KK Raina, Lalit Parimoo amongst others.

Comments:

Indranil Chakraborty, Head, Studio Next

“We are delighted to foray into OTT with a series like ‘Scam 1992 - The Harshad Mehta Story’ that reflects on a landmark event in the Indian stock market. The incident was integral to shaping up India’s financial security systems and hence was a story waiting to be told. It’s a new storytelling format for us and we had the visionary - Hansal Mehta leading us through this process.”

Hansal Mehta, Director, SCAM 1992 - The Harshad Mehta Story

“I am thrilled that ‘SCAM 1992 – The Harshad Mehta Story’ is launching on SonyLIV. The series is inspired by true events and sheds light on a man about whom not much is known. In a tale that is even more relevant today this show gives you an intimate peek into the middleclass aspirations of a common man who rose from rags to riches while managing to subvert and deceive the banking system. It has been great to collaborate with Applause Entertainment & Studio Next and bring it to the audience.”

Sameer Nair, CEO, Applause Entertainment

“With ‘Scam 1992: The Harshad Mehta Story’, we have raised the bar of premium series in India in terms of creativity and production. We have put together a great ensemble of actors directed by the National award winner Hansal Mehta and a team of talented writers who worked tirelessly on the show. Based on the book written by Sucheta Dalal and Debashis Basu, this show marks another chapter in Applause's slate of book adaptations where we have dramatised the story while staying true to the essence of book. This is the fourth show under our partnership with SonyLIV after the successes of Your Honor, Undekhi and Avrodh.

Ashish Golwalkar - Head-Content SET, Digital Business, Sony Pictures Networks India

“’Scam 1992 - The Harshad Mehta Story’ is our fourth offering with Applause Entertainment and also a special one as we have Studio Next venturing into OTT with this for the first time. The story offers an apt mix of talent, storytelling and technique. We are hopeful that like our previous offerings, Scam 1992, will also open to a warm audience response and reinstate our promise of bringing ‘stories of India’ to the audiences.”

Starting 9th October, SCAM 1992 will be available only on SonyLIV

Rizzle, the best short video-creation app, will premiere “Aakhiri Dinner”, an exclusive web-series under the banner of RSeries made by No Filter, a Mumbai-based ad agency. The series will star popular YouTubers, Angry Prash and Funcho who play gamers that are devastated by the PUBG ban. The series is an anticipated one, given the popularity of both app and creators.

Aakhri Dinner is part of RSeries - an initiative by Rizzle that is giving a platform to amateur and aspiring filmmakers, producers, directors, and anyone who wants to create their own short web-series, talk shows, standup comedy videos, etc in the vertical video space. Rizzle had previously released other RSeries content like Humm Tumm which garnered 3.5+ million views.

No Filter will be releasing more binge-worthy comedy content on Rizzle in the form of minute-long sketches that will have you hooked to the app. In the near future, Rizzle aims to become the prime hub for vertical series of all genres and languages.

With its constantly growing user base, Rizzle aims to make vertical content creations accessible to everyone. As part of this, Rizzle has also launched RStudios, absolutely free dance and acting classes available for everyone.

Users spent an average of 102 minutes on TIL platforms with 80.6% nationwide reach

Times Of India Online & Economic Times Online dominate their respective segments by huge margins

TIL’s Indic sites such as Navbharat Times & Vijay Karnataka emerge as #1 yet again with a sweeping 35.5% reach

Times Internet, India’s largest digital products company has yet again emerged as the country’s most preferred online destination for news and entertainment, reaching 80.6% of all Indians online in July ‘20. The platform’s leadership position has been confirmed by the July 2020 report of Comscore, a leading global cross-platform measurement and analytics company.

As per the report, in the news/information category, The Times of India (TOI - Online) reaches 1 in 2 Indians with a 55.8% reach. The category leader in the business news segment, The Economic Times (ET - Online) received 45X engagement as compared to its closest competitor. The group’s Indic platforms emerged as the country’s No. 1 in regional news and entertainment portals with a sweeping 35.5% reach. Times Internet’s media platforms are also resonating with users in trying conditions. The media assets comprising Gaana, MX Playersaw a phenomenal uptake of 20% as compared to pre-lockdown, while Times Of India and Economic Times Online reported strong 21% and 16% growth respectively.

Way ahead of the curve in terms of competition, the group’s Indic news platforms registered an average 47% rise in traffic, with Navbharat Times and Vijay Karnataka registering 51% and 48% growth respectively. Leading brands in the group’s entertainment portfolio, MensXP & Gadgets Now registered 52% and 10% growth respectively, while the latest offering by Times Internet in the short-form video category, MX TakaTak has clocked 15 mn+ video uploads and set a new benchmark by registering over a billion daily video views, within a month of its launch.

Speaking on the dominance of Times Internet platforms in the post-pandemic media universe, Puneet Gupt, COO - Times Internet said, “COVID-19 has truly changed the rules of digital media and online engagement across the world. As content creators, advertisers and digital publishers experiment with newer models of content & monetisation to negotiate the current conditions while capturing the imagination of Indian users, focus on more native social, & regional media incision would be key to driving measurable growth for brands. Our sustained growth amidst this pandemic is testimony to our team’s relentless effort towards doing what it takes to be the go-to digital content destination for Indians.”

Comscore Data Sources:

TIL : [P] Times Internet Limited; Comscore MMX Multi-Platform Key Measures; % Reach and Average Minutes per Visitor; June 2020 - India

TOI : [C] The Times of India; Comscore MMX Multi-Platform Key Measures; % Reach;June 2020 - India

ET: [S] The Economic Times; Comscore MMX Multi-Platform Key Measures, Business/Finance News; % Reach & Average Minutes per Visitor; June 2020 - India

TOI Vernacular: [S] The Times Of India-Vernacular. Based on a custom list of Vernacular News/Information Entities - Comscore MMX Multi-Platform Key Measures - % Reach June, 2020 - India

ETimes: [C] The Times of India - ETimes; Indiatimes: [G] INDIATIMES.COM; MensXP: [S] MENSXP.COM & iDiva: [S] IDIVA.COM; Comscore MMX Multi-Platform Key Measures, Total Unique Visitors; June 2020 - India

MX Player: [M] MX Player; Comscore MMX Multi-Platform Key Measures, Streaming Platform; % Reach & Average Minutes per Visitor; June 2020 - India

Gaana: [M] Gaana.com; Comscore MMX Multi-Platform Key Measures, Music, % Reach & Average Minutes per Visitor; June 2020 - India

Cricbuzz: [S] Cricbuzz; Comscore MMX Multi-Platform Key Measures, Sports, % Reach; June 2020 - India


*Source GA

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