02 December 2020 03:13

MediAvataar's News Desk

MediAvataar's News Desk

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Friday, 30 October 2020 00:00

Netflix announces Tamil anthology, Navarasa

The nine-film anthology will narrate stories across nine ‘rasas’ (emotions), to launch exclusively on Netflix across 190 countries

Netflix announced its next Tamil anthology, Navarasa. The nine-film anthology, presented by Mani Ratnam and Jayendra Panchapakesan, is based on the nine rasas (emotions) - anger, compassion, courage, disgust, fear, laughter, love, peace and wonder.

Navarasa brings together the finest talent of the Tamil film industry. In this exciting anthology, nine directors Arvind Swami, Bejoy Nambiar, Gautham Vasudev Menon, Karthik Subbaraj, Karthick Naren, KV Anand, Ponram, Rathindran Prasad and Halitha Shameem lend their incredible talent to bring their distinctive perspective on each rasa. The nine short-films feature a stellar line up of over 40 cast and several hundred creative and film technicians. The incredible creative community of Tamil cinema has united to send a strong message of solidarity and resilience and graciously offer their services pro-bono. They will contribute the proceeds from the films towards the well-being of film workers in Tamil cinema impacted by the pandemic.

Speaking on this collaboration, Mani Ratnam and Jayendra Panchapakesan said, “We have always loved to brainstorm and come up with unique ideas to raise money for deserving causes. This time the brainstorming was for the cause of our own industry, to soothe and try and alleviate to some extent the agony of our people who had no work for months. The idea of making short films and raising money through them for this cause was born on one such brainstorming evening. We were thrilled when the idea resonated well instantly with leading directors, actors and technicians of the industry that we approached. The idea of Navarasa was a spark when we discussed it and the industry has come together to make it glow, give it soul and make it count for its people. We are happy that Netflix has come forward to take this confluence of emotion, talent, people and the cause to the world.”

Srishti Arya, Director, International Original Film, Netflix India said, “We’re thrilled to be the home to these nine extraordinary films. We admire how this wonderful ensemble of filmmakers and talent have joined hands to support the creative community. Navarasa is a celebration of the craft of filmmaking and the magic of Tamil cinema that we can’t wait to take to the world.”

Following its breakout first season and early second season renewal, Apple TV+ has renewed “Ted Lasso” for a third season, ahead of its second season start of production in London early January.

Since its premiere on August 14, 2020, critics and fans globally have hailed the series as “terrific,” “hilarious,” “heart-swelling” and “infectious.”

The Rotten Tomatoes Certified Fresh first season of “Ted Lasso” is now available for viewers to binge on Apple TV+.

“Ted Lasso” stars Jason Sudeikis as Ted Lasso, a small-time college football coach from Kansas who is hired to coach a professional soccer team in England despite having no experience coaching soccer. The series also stars Hannah Waddingham, Brendan Hunt, Jeremy Swift, Juno Temple, Brett Goldstein, Phil Dunster and Nick Mohammed.

In addition to starring, Sudeikis serves as executive producer, alongside Bill Lawrence (“Scrubs”) via his Doozer Productions, in association with Warner Bros. Television and Universal Television, a division of NBCUniversal Content. Doozer’s Jeff Ingold also serves as an executive producer with Liza Katzer as co-executive producer. The series was developed by Sudeikis, Lawrence, Joe Kelly and Brendan Hunt, and is based on the pre-existing format and characters from NBC Sports.

After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service. Apple Originals have been honored with 118 awards nominations and 39 wins and accolades in just under one year, including a Primetime Emmy Award, Daytime Emmy Awards, SAG Award, NAACP Image Award, Critics Choice Award, Peabody Award and more.

Music-Driven Modern Fairy Tale Stars Chosen Jacobs, Lexi Underwood, and Four-Time NBA Champion John Salley

Talented up-and-coming actors Chosen Jacobs ("It") and Lexi Underwood ("Little Fires Everywhere") will star alongside four-time NBA Champion John Salley in the new Disney+ original movie, “Sneakerella.” Now in production, the pop/hip-hop musical leaves a sneaker culture imprint on the "Cinderella" fairy tale. Jane Startz ("Ella Enchanted") and Rachel Watanabe-Batton ("I Pity the Fool") serve as executive producers, with co-executive producer Elizabeth Allen Rosenbaum ("Ramona and Beezus") who will also direct the film.

Set in the avant-garde street-sneaker subculture of New York City, "Sneakerella" introduces El (Jacobs), an aspiring sneaker designer from Queens who works as a stock boy in the shoe store that once belonged to his late mother. El hides his artistic talent from his overburdened stepfather and two mean-spirited stepbrothers who constantly stomp on any opportunity that comes his way. When El meets Kira King (Underwood), the fiercely independent daughter of legendary basketball star and sneaker tycoon Darius King (Salley), sparks fly as the two bond over their mutual affinity for sneakers. With a little nudge from his best friend and a sprinkle of Fairy Godfather magic, El finds the courage to use his talent to pursue his dream of becoming a 'legit' sneaker designer in the industry.

"'Sneakerella’ brings a vibrant, modern approach to a beloved story by suggesting that magic is the result of hard work and determination and exists within each of us. Liz Allen's unique vision, Lexi and Chosen's amazing chemistry, the incredible music and the gravity-defying choreography, will bring this movie to life and inspire audiences of all ages," said Lauren Kisilevsky, vice president, Original Movies, Disney Channel.

Additional casting includes Devyn Nekoda ("Backstage") as El's best friend Sami; Juan Chioran ("Cheetah Girls") as El's friendly neighbor Gustavo; Robyn Alomar ("Utopia Falls") as Kira's sister Liv; Bryan Terrell Clark ("Hamilton!" on Broadway) as El's stepfather Trey; Kolton Stewart ("Locke & Key") and Hayward Leach ("Dare and Truth") as El's stepbrothers Zelly and Stacy, respectively.

With writing by Tamara Chestna ("After") and George Gore II ("My Wife and Kids") & Mindy Stern ("The Baxters"), "Sneakerella" features choreography duo Emilio Dosal and Ebony Williams ("In the Heights"). Christopher Scott ("In the Heights") will serve as co-producer.

DAZN, the leading global sports streaming service, will expand to more than 200 countries and territories beginning Dec. 1. The platform will debut with back-to-back weekends featuring boxing events with international appeal.

On Saturday, Dec. 5, budding lightweight American star Ryan Garcia takes on the battle-tested Brit and 2012 Olympic gold medalist Luke Campbell. On Saturday, Dec. 12, unified heavyweight champion of the world Anthony Joshua OBE will defend his world titles against Bulgarian mandatory challenger Kubrat Pulev.

To maximize the international audience across North America and Europe*, the main events for both fights will start around midnight GMT/7 p.m. EST/4 p.m. PST.

The initial monthly price point for new markets will be £1.99 or less.

“From the UK to Mexico to Australia, we’ve seen an encouraging level of interest in our key events since first launching in 2016,” said DAZN EVP Joseph Markowski. “We’re looking forward to introducing the DAZN platform around the world this December with an exciting schedule of fights.”

At launch, DAZN’s global platform will feature world championship boxing events, as well as an ever-growing archive of classic fights, athlete features and a slate of original programming including 40 DAYS, Saturday Fight Live and ONE NIGHT. Additional sports and programming will be added beginning in 2021.

The DAZN app will be available globally on most internet-connected devices, including smartphones, tablets, laptops, PCs, and living room devices such as smart TVs, streaming sticks and game consoles.

The award-winning actor will represent Syska Brand

SYSKA Group, India’s leading Fast Moving Electrical Goods (FMEG) company, today announced that it has roped in award winning Bollywood actor Rajkummar Rao as the new face of the brand. Rajkummar Rao will work closely with the company to promote the Syska products across LED and Fan segments. Rajkummar Rao enjoys mass appeal for his unconventional choice of movies and is one of the most versatile actors of today. He has a strong connect with urban audiences, as well as with those from Tier 2 and 3 markets, which make up the large segment of Syska’s target groups.

After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska. Rao, made his debut in the Indian film industry and achieved nationwide recognition for his flawless performances. Similarly, Syska, has grown manifolds to become the pioneer of LED lighting in the country, within a short period of time. The parallel between the two, found the actor the perfect fit to endorse the brand.

Commenting on the onboarding of Rajkummar Rao, Mr. Rajesh Uttamchandani, Director, Syska Group said, “We are extremely excited to have Rajkummar Rao as the new face of the Syska Group. Rajkummar is an apt choice for the brand because of his discerning choice of work and roles which reflects a sensitive, and mature actor. We believe that our journey at Syska is mirrored in his work. We are confident that our association with Rajkummar Rao will grow from strength to strength and will aid in recreating magic in the hearts of Syska’s loyal consumer base.”

Commenting on being the new face of the brand, versatile actor Rajkummar Rao said, “For me, Syska is a high quality, 100% homegrown brand. It is a pioneering company whose story is truly inspiring and which I relate to easily. Syska has created a niche category which is good for the country and has been making great strides in successfully convincing users to switch from traditional CFL to LED lights. I believe this is a very confident stance to take, and to me it conveys that you must always work hard and give your hundred percent in order to stay light years ahead of the competition. As a customer, this acts as a promise that we can always look forward to the best from Syska.”

The partnership will also see Syska Group launch a new ad campaign with Rajkummar focusing on LED and Fans, highlighting the many accolades that the brand has earned over the years. The campaign will begin shortly and will be executed strategically through leading TV channels in GEC and News genres in order to reach the masses across Metro, tier-2 and tier-3 cities. Its aggressive digital presence with publishers having high-traffic will further amplify the reach amongst the new-age customers and will only add to the momentum during the entire festival season right up to New Year.

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