Without a deep and accurate assessment of their organisation’s culture, boards and management teams will find it very challenging to initiate and implement strategic change.

A company however big or small, cannot successfully implement corporate strategy without employees who believe in the mission and understand how to achieve it. As ....

Millennials around the globe are forging different paths than older generations—from their use of e-commerce and sharing economies to their healthy habits and money matters. While this generation hasn't amassed the full potential of their wealth yet, their youth and large size—they comprise one-fourth of the planet’s population—make Mill....

Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence.

India’s strong future growth potential and its increasingly affluent and aspirational population have made it a magnet for major global corporations. Every organisation with serious plans of tapping into the ....

Times Internet, the digital arm of the Times of India Group, and Uber have entered into a strategic partnership to support Uber's expansion in India. The deal is centered around a commercial marketing arrangement accompanied by a small investment.

This is the largest partnership to date for Times Global Partners, an initiative of Times I....

The real estate portal reiterates its positioning ‘Property Sahi Milegi Yahi’ through its new campaign.

A beautiful, warm house is what everyone dreams of. MagicBricks.com, the leading online real estate portal that has always worked towards making their customer’s dreams come true has launched an ad campaign to promo....

Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here.

Time to pay homage to one of the unsung B2B marketers of the ages: John Lennon. Yes, ....

Business Process Outsourcing is news of past and Knowledge Process Outsourcing is in vogue. Now welcome to Information Process Outsourcing (IPO).Get the information you want, in the manner you want and at the time you want.

Indian Press Clearing, a unit of PRB ENTERPRISES PVT. LTD. is the pioneer in Media Monitoring in India.

IPC....

LuxHub’s global observatory on Research & Insights releases its first report on global retail trends in luxury.

This report will be periodically updated. Some of the take outs are summarised below.

Over the next three-five years, the luxury retail scene will be driven by a number of key trends aimed at satisfying ....

• The 5th Edition of ad:tech New Delhi will have more than 4,000+ attendees and over 70 exhibitors filling the expo floor with products, tools and technologies covering all facets of digital marketing

• The biggest Expo floor ever, spanning across 14000 sq feet of space featuring more than 70 companies

• The inter....

There’s no shortage of research that speaks to the importance of corporate social responsibility, and newer findings confirm the bottom-line benefit for brands that practice what they preach. So if we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into ....

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