MARKETING

Says Mr. NiteenBhagwat , Executive Director and CEO, Asterii Analytics With the advent of the marketing concept, organisations are more…
Weekly data on organised wholesale marketplace in India. Almost 2.6% or 6800 Cr of CPG traditional trade offtake moves through…
Ten disruptive marketing trends that will shape the future of brand leadership. 1. Mobile will be the dominant platform. Intelligent…
netCORE, India’s leading marketing technology company today announced that it has entered into a strategic partnership with LeEco, a global…
One of the oldest brand strategies is celebrity endorsement. Brands are always seeking validation in one form or another, and…
Three City Tour launched with new engagement events BBC Global News is looking to score with agencies across India this…
Study Explores the “Un-candidate” and “Safe Choice” Brand Strategies Millward Brown, the world’s leading expert in helping clients grow great…
Brand serious about connecting and engaging with customers need to offer a more culturally relevant connection with their audience, a…
The other week I was in Peru, visiting with our clients there and then presenting at the 15th Congreso Anual…
Kellogg India strengthens its ready-to-cook oats range with the launch of two new ’Garma-Garam’ flavors, ‘Masst Masala’ and ‘Hot Chinese’Kellogg’s,…
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