Once we’ve covered our essential living expenses, how do we spend the money left over? Whether we stash our spare cash for retirement, invest it to try and make more, or purchase new products, strategies differ around the world.

In the fourth quarter of 2015, saving and investing intention levels were highest in Asia-Pacific (61% and 3....

CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital Transformation

Clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success, reports the Chief M....

In a move that adds vital industry acumen to its leadership team, Milagrow, the No.1 Company in Consumer Robotics in India has announced the appointment of Debashis Das as its CEO. Debashis has previously worked with several industry leaders like Gillette, Perfetti, Dabur, Henkel, Mother Dairy, SC Johnson over the course of her career.

H....

Outstanding contributions in the digital marketing space were recognized at the ceremony on Thursday, 4th Feb 2016 in Mumbai

For the very first time, two leading digital stalwarts of the country ‘moneycontrol’ and ‘IAMAI’ have taken a one –of-its-kind initiative to felicitate the overarching talent in digital ....

The Carnival Capsule Collection and a brand-new global campaign upgrade two of the brand’s values, color and diversity, to a whole new level of sophistication and contemporaneity.

Available from February 2016 in selected stores around the world, the collection is a celebration of color in all its shades. Following Benetton’s....

Mercedes Project X – The Winner’s way – a unique branded content initiative involving five music maestros of India on one platform

MEC India, a leading media agency, has collaborated with Mercedes Benz, India’s largest luxury car brand, Qyuki – a digital multi-channel network and music maestros - AR Rahman, Sh....

Sapna Films Cine Eyes, a pioneer in Cinema Advertising that is amongst the top cinema advertising agencies in India has now entered in Nepal.

Currently, Sapna Films is executing a campaign of an education brand in the cinemas of Nepal.

On the onset of this campaign, Sa....

“Triumph International India, one of the world’s largest intimate apparel companies proudly announces their association with Femina Miss India as exclusive ‘Confidence Partner’ in 2016."

Speaking about the association and sharing her excitement Ms. Jennifer Kapasi, Head of Operations, Triumph International (India) says, “This a....

Nielsen: Global consumer confidence ends 2015 on subdued note, down two points from third quarter

Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97—the same score as the start of the year. Compared to first-quarter 2015, confidence in the fourth quarter remained f....

Have you ever looked at someone’s hairstyle and thought “oh my, you peaked in the 1990s?” Well that’s a bit how I feel about Uber’s look today. It’s not just that we were young and in a hurry when we replaced our red magnet logo with today’s black badge four years ago. It’s that we were a fundamentally different company.....

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