Ex Network18 Executives Launch India's First Content Marketplace

The last twelve to eighteen months have seen Indian marketers beginning to see the value of using content to engage with their consumers. This is because a lot of them had successfully built their own audiences across their digital assets and other social plat....

Key Takeaways

Chat apps are blowing up, and people are using them to share everything they would on a traditional social network.  Why aren't marketers investing in them?

For publishers wondering whether they need to get their chat app distribution strategy in order, here’s something to consider: Even China....

Dieting and losing unwanted weight is the mother of all resolutions every year; almost everyone gears up for a healthier lifestyle. It’s tough and for a lot of people, including myself, we usually fall off the rails after the first few months, and then attempt to get back on track before the end of the year. Eat right, exercise daily, eat righ....

This year’s installation of the PromaxBDA India Conference 2015 will take place on 12th and 13th May at The Westin Mumbai Garden City.

This annual conference in Mumbai presents sessions and workshops on the latest trends and topics by noted media practitioners ....

Fast, Cost-Effective Offer Assesses Ad Effectiveness in as Few as Six Hours

Millward Brown, the world’s leading expert in helping clients grow great brands, today launched LinkNow, a quick, cost-effective copy-testing solution for TV that delivers results in as few as six hours. Powered by learning from Millward Brown’s....

In a more open and connected world, it’s not just easier for friends and family to stay in touch. New economic opportunities are being created too.

A new report by Deloitte, titled Facebook’s Global Economic Impact, analyzes how Facebook’s marketing, platform, and connectivity effects have facilitated growth and jobs around the wor....

Research and Markets has announced the addition of the "Anti-counterfeit and Brand Protection - Luxury Products, Beauty Products and Apparel: Potential synergies in shared marketing and distribution" report to their offering.

The landscape for the brand protection business has been evolving substantially in the last few yea....

Win the Silver Effie in the Consumer Durables Category-

Godrej Security Solutions, the leading player in the Indian physical security industry (B2B) and pioneers in the Home Security category, won Silver in the Consumer Durables Category at the recently concluded Effie Advertising Awards. The award was has been won for the “Ab Mus....

Customers can now enjoy loads of benefits through this enhanced program across 13 brands at their Exclusive brand showroom

Indus League, a division of Future Lifestyle Fashion Ltd and one of the leading apparel companies in India brings back its very own loyalty program – “ONE LEAGUE”  - This time it’s bigger & better with h....

Gravitating Towards Greatness

The benefit of a bruising economic phase is that businesses can always make the subsequent year look better. But 2015 is different. Our intimate and frequent look at businesses and consumers across key sectors tells us that the b....

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