The grand launch party was attended by bollywood actors, musicians, cricketers, designers and socialites

FOX Traveller celebrated the channel’s rebranding to FOX Life at a grand party at Shiro, New Delhi on 18th September 2014.

The new vibrant avatar of India’s #1 Lifestyle and Travel channel was unveiled with a....

The music is growing louder as labels big and small in the country rake in the moolah, all the while turning established marketing strategies on their heads. Under the leadership of unconventional CEOs, the music industry worth Rs. 960 crore in 2013 continues to burgeon crore by crore, tapping undiscovered talents ready to be groomed into stars,....

Mountain Dew is on a look out for the next gang of heroes who live by the philosophy of ‘Darr Ke Aage Jeet hai’. #Mountain Dew Heroes Wanted, a blockbuster campaign in association with the upcoming movie, ‘Bang Bang’, gives a unique opportunity to its fans to feature in a short action film with Superstar and Brand Ambassador / endorser, ....

India Retail Forum deliberates steps to usher in the golden age of Indian retail

Rising connectivity of the consumer with multiple data connect points is significantly changing the world of retail as the data captures consumer behaviour, traits and loyalty and facilitates and influences his decision making in completing tra....

JWT Delhi recently launched the latest Kurukure campaign, ‘Phone pe badhaiyan chodo, milkey tyohar manao’, for the upcoming festive season urging families to meet and connect in person rather than using technology to do so.

The new campaign seeks to dial up the fun quotient of families getting together and while urging ....

Markets reward growth, but high growth isn’t always easy to attain. The good news, however, is that growth can be quite the virtuous cycle. Brands that outgrow their categories get noticed and tend to attract more investments. And growing brands are often seen as vibrant and contemporary, and in many ways, this is what fuels future growth.

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Infiniti Retail Ltd. and Snapdeal.com today announced that the companies have entered into a strategic partnership. Under this, products across various electronics categories like Mobiles, Tablets, and Laptops etc. which are available at the Croma stores will now also be made available for purchase through Croma’s Flagship Brand Store on Snapd....

This annual report aims to highlight the opportunities for brand advertisers’ in the digital marketing space

Group M, India's largest media investment company today launched the Group M India Digital Playbook. This Playbook seeks to guide brand advertisers on the fast evolving digital media space in India.

The always moving, al....

Since the mid-1990s, three new opportunities in a liberalized India dominated popular business thinking about India’s prospects. The first announced the great Indian middle class, the strong core of the consuming Indian populace whose change in attitude, unfettered desire to own brands and growing income would spur unprecedented economic growt....

· The company targets to sell 10 million cases in the next 1 Year

·  First time in India, an energy drink will be available in PET bottles

Bisleri International Pvt. Ltd; pioneers in the bottled water segment, announced their foray into the energy drink segment with URZZA. With this launch, Mr. Ramesh Chauhan, Chairm....

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