IMRB International, a leading market research firm today announced the appointment of K Ramkrishnan (Ramki) as General Manager of IMRB Kantar Worldpanel business.

Ramki has over 20 years of experience in Consumer marketing, Product/ Brand management, Sales and Strategy development. He joins IMRB from Future Lifestyle Fashions Limited whe....

When companies find themselves in distress, turnarounds are one way to set them back on track. But turnarounds are messy and getting them right is no easy task.

It was November 2010 when Sankar Krishnan, managing director at the global professional services firm Alvarez and Marsal (A&M) and Nikhil Shah a senior director of t....

Becoming a parent can be a daunting endeavor, full of many “firsts.” But before first words and steps, come first foods. So who do new parents turn to most for advice about the best baby food/formula to buy for the first time? The short answer is: family and friends. Forty-four percent of global respondents say they learned about baby food f....

Deepak Jolly, currently Vice President Public Affairs & Communication to take up a new General Management assignment

Ishteyaque Amjad joins Coca-Cola India as Vice President, Corporate Affairs

Coca-Cola India, today announced senior leadership changes in keeping with its focus on providing more choice to co....

To survive and prosper in today’s hypercompetitive, fast-moving world, brands need to be agile to be able to adapt and react quickly, not be set in stone.

To borrow a famous opening line, for today’s brand specialists, this is the best of times and the worst of times. Brand has gone from a rarified marketing concept to an es....

Here are 10 signs that you were born with the entrepreneurial spirit.

Entrepreneurs come from all walks of life, but almost all of them share similar personality traits. From confidence to curiosity, there are certain attributes that are inherently entrepreneurial. These are 10 signs that you were born to be an entrepre....

Improving Innovation Efficiency During Economic Uncertainty

Innovation remains one of the key ingredients for brand growth. Consumers are eager and willing to purchase new products. In fact, the recent Nielsen Global New Product Innovation Survey found almost two-thirds (63%) say they like it when manufacturers introduce new pro....

 

Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions.

At a farm in Michigan, lived a little boy. In his pocket, as his constant companions, were little trinkets: nuts, bolts, washers and other small pieces of machinery. He would play with them al....

1- Entry level luxury

More accessible luxury products come with an obvious set of risks, since they can quickly become ubiquitous and take the shine off the exclusivity that is luxury brands’ raison d’être. However, successful entry-level pieces can give less wealthy shoppers a taste for a brand and build up loyalt....

While the mobile era has ushered in some wonderful bite-sized content formats to suit short attention spans, long-form content still has a crucial role to play in the decision making journey; especially when ranking on search engines.

I recently focused on the importance of an image strategy to satisfy the short attention spans ....

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