Garners 218+ entries in early bird phase

Rolls out new first-of-its-kind awards management system

Registration deadline Apr 21

 

The DMAi 2014 CREATEFFECT Awards, that serve as a stepping stone to the prestigious DMA International ECHO™ Competition since 1929, ....

Northwestern University School of Continuing Studies has entered into a joint venture with the Bridge School of Management, a part of India’s leading media company that brings Hindustan Times and Mint newspapers to more than 5 million readerseveryday, to deliver innovative blended online and in-person professi....

New analysis of data from 50,000 consumers has documented a powerful hidden harmony in the business world: That between brand and corporate reputation.

Most corporate leaders today regard brand and corporate reputation as two different beasts. Marketing holds sway over the brand budget, the C-suit....

Lenovo today announced its association with top Bollywood actor Ranbir Kapoor as the brand ambassador for smartphones in India.

As part of this association, Ranbir will endorse Lenovo’s range of smartphones and will feature in various television and online commercials for the brand in India. In Lenovo’s earlier association with Ranbi....

Datsun and TBWA\India launches new campaign for Datsun GO  create a moment in automotive history with the launch of the new Datsun GO

Last month, Nissan re-launched the iconic brand, Datsun, delivering its first new car, the Datsun GO, since the turn of the 21st century to proud owners in Delhi, Chennai and Kolkata.

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Sets a new trend in Industry collaborations

Cheil India’s (Cheil Worldwide SW Asia HQ) latest television commercial for Samsung’s GALAXY Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations. The TVC went on air on March 17, 2014.

Such an effort must be appreciated, ....

The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good.

Through “The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusiv....

MediaCom Sport has agreed a unique commercial partnership with Brazilian football star Neymar Jr.

The agency will work with the player’s management to explore commercial opportunities that build on his skill and position as one of the world’s most recognized athletes as part of a three-year agreement.

Despite be....

Flying Machine, the iconic homegrown jeans brand from Arvind Lifestyle Brands Ltd announced the signing of Arjun Kapoor as its new brand ambassador.

A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection.

Flying Machine is the voice of contemporary, yo....

Customer satisfaction is a growing concern for many retailers in the online space. While online and mobile shops are helping many bring in more revenue dollars, incorrect scalability practices are also harming some retailers.

What is the easiest way to improve customer satisfaction? Provide qualit....

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