Times Television Network further strengthens the senior management team to fuel growth

Times Television Network (TTN) today announces the appointment of Mr. Anup Vishwanathan, as the Marketing Head of the English Entertainment Cluster which includes premium channels such as MOVIES NOW and Romedy NOW. He joins from November ....

Study Confirms Helpfulness, and Knowledgeable and Caring Service Can Drive Brand Value by 40 Percent

Unhelpful, uninformed and uncaring customer service can cause lasting damage to a brand, according to a new study from Tenet Partners. Among consumers who said they stopped using a brand more than six months ago due to probl....

Have you been waiting for that big opportunity to kick-start your filmmaking career, to translate your creative ideas into the vibrant visual medium? Here is your chance! Talenthouse India, SEA’s largest creative crowdsourcing platform, in association with leading apparel brand Allen Solly announces a unique filmmaking initiative to launch the....

HISTORY TV 18 has been at the forefront, driving innovation in India's factual entertainment TV genre.

Cementing this position even further, HISTORY TV18 was honored with four awards at CMO Asia and MOBBYS 2014 held in the city last week.

Leading the way, Sangeetha Aiyer, Vice President & Head Marketing - A+E Netwo....

Mindshare, the global media agency network and POSSIBLE, the global creative digital agency, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment.

Content+ will bring together Mindshare’s global media expertise and collaborative and adaptive decis....

In a world of unlimited choice, customers are more likely to add apparel brands to their social circles online and are more addicted to following them than any other category. There's an overstock of apparel brands and since fashion cycles are always changing, they must always work to remain relevant.

An overview of this sector in the di....

Wins the prestigious ‘Market Research Agency of the year 2014’ award

IMRB International has been declared ‘The MR Agency of the Year 2014’ retaining its title for the eighth time. This win is a continuing testimony of IMRB’s quality of thinking and insights. .

The winners were felicitated at the recently h....

The premium segment contributes to about one-fifth of the total FMCG market

While metros have the highest share in the premium segment, Town Class 1 and rural areas are key growth drivers

Modern trade and chemists contribute considerably more to the super premium segment than others

The economic slowdown has sapped consum....

Pinkathon is an international all women’s run created with the specific purpose of getting more and more women to adopt a fitter lifestyle for themselves and their families and to highlight the need for increased awareness about breast cancer. In the last year Pinkathon was held across 4 cities (Mumbai, Pune, Delhi, Bangalore)  and has expand....

Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to latest findings from Y&R’s Generation Asia 2014 pan-regional research.

This year’s Generation Asia found that 73% of 36-60 year olds, and 70% of 18-35 year olds, fe....

Display # 
Array