This March, Bobbi Brown Cosmetics announced the opening of its first freestanding store in Mumbai at Palladium Mall, an upscale retail destination located in Lower Parel. This store is an expression of Bobbi’s unique philosophy and aesthetic, and the perfect way for consumers to discover Bobbi’s range of color cosmetics, brushes, skincare an....

Online marketplace will increase trade between Indian businesses & open an Indian e-commerce gateway to global supply chains

The Confederation of Indian Industry today announced the launch of a new online business gateway for its members. The e-commerce platform will enable Indian businesses to promote their products and service....

But only one in eight sales directors agree

Businesses are struggling to achieve genuine joined-up thinking between their marketing and sales teams, according to research unveiled today.

More than a third (35%) of marketing directors ranked their collaborations with their sales colleagues as a 9 or 10 out of 10, but....

Unilever, The Coca-Cola Company, Mondelēz International, Baidu and General Motors

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group,
Ogilvy & Mather is most effective agency network in Asia Pacific

Effie Worldwide has announced the most effective marketers,....

Any multinational looking for solid growth should be taking a hard look at India at a time when economic growth in the developing world remains weak and China’s economy is slowing. Indeed, in 2015, India’s economy will grow faster than China's for the first time in 16 years, helped by policy reforms aimed at encouraging investment, according....

Close to two thirds feel guilty when they do something that is not environmentally friendly.

The same number claims to only buy products and services that appeal to their beliefs, values or ideals.

With the 45th World Earth Day happening this week, GfK has published survey findings showing how important environmental va....

Customer satisfaction may be the oldest brand metric in the book. When the first “consumer” traded a pelt for a flint (or something like that), he or she was either pleased and came back for more, or found that the flint shattered on first use, leading to a series of unflattering cave paintings of the vendor.

Even this silly example ....

There’s still plenty of room for Instagram adoption among companies. Based on recent research by GfK for Pew Research Center, the platform presents brands with a good channel on which to reach teens. The study found that 52% of US teen internet users used Instagram—the second most popular social media platform among the group after Facebook ....

New alignment within the group’s sales force aimed at meeting higher growth targets with an aggressive approach of NOW OR NOTHING

TIMES NETWORK -- part of India’s largest media conglomerate has announced strategic restructuring reflecting a new stronger growth-oriented operating model. The initiative aims at providing ....

At Fractal Analytics, we believe in chasing three ‘I's in what we do for our clients, or even for any internal development, to be able to deliver value. These ‘I's are critical for our success (as we perceive it), and forms the core of our thinking.

These three ‘I's are - (i) Insight (ii) Impact (iii)Innovation

Ins....

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