The right price often makes the difference between a sale and a switch. In fact, across five different product or service attributes analyzed (price, service agreement, selection, feature or quality) in a Nielsen Global Survey of Loyalty Sentiment, offering the best price held the most persuasive power to motivate consumers to swap devotion to a....

A close look at the behaviour and preferences of the Indian flyer

Nearly half of those travelling with family are young - aged between 25 and 35 years

Organized and planned tours are a prevalent choice for vacations in India

Discounted and cash-back offers more attractive to respondents than loyalty points and other speci....

Coffee giant Starbucks is launching its first global brand campaign under the strapline “Meet me at Starbucks”.

The campaign, created by agency 72andSunny, features a mini-documentary shot in 59 different stores in 28 countries, using 39 local filmmakers, 10 local photographers and one director.

The full project was shot....

Catch all the sparkles and joy with a line-up of the best series and movies

No celebration is complete without Love and Laughter. India’s No. 1 English General Entertainment Channel – Romedy NOW has the perfect celebration in store for you. Magnifying the Diwali bonanza, the happiest place on television invites you to a shimmer....

Pepperfry.com Launches its First Television Commercial as a part of a 360 Degree Integrated Brand Campaign

Pepperfry.com, India’s leading online Furniture and Home marketplace has begun an integrated brand campaign today. It features a series of high impact Television Commercials supported by a 360 degree media mix consis....

The untold story of India’s new Rural Super Consumer - The hinterland’s hero is ready to emerge.

Since the mid-1990s, three new opportunities in a liberalized India dominated popular business thinking about India’s prospects. The first announced the great Indian middle class, the strong core of the consuming Indian populace wh....

Engine will harness the power of social media, analytics to deliver revenue for partners and merchants

MasterCard announced the launch of its Priceless Engine – an innovative new platform for marketing that allows the brand to provide its bank partners with the deep insights that help them deliver the right offers to thei....

DENVER, a leading brand in personal care products for men from Vanesa Care has been awarded as "The India's Most Promising Brand" for 2013-2014 in lifestyle category by World Consulting & Research Corporation– Consumer and Product Survey by ibrands 360 at the Global Indian Excellence Summit, London 2014.

This award has been given f....

Today’s Indian consumers are some of the most confident in the world. Across 60 countries, the Nielsen quarterly Consumer Confidence Index pegged India at pole position in second-quarter 2014 with an index of 128 (a seven point jump over the first quarter) versus the global average of 97. Yet, the fast-moving consumer good (FMCG) growth story ....

BlackBerry is looking to win back global business customers with the launch of campaign for its new smartphone, BlackBerry Passport.

The passport-shaped handset, launched yesterday (24 September) with events in Toronto, London and Dubai, is the boldest attempt yet to revive the fortunes of the Canadian firm, once a favourite of busi....

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