The way we view the economy and what’s in our wallets can have a direct impact on our willingness to spend and save. As such, it’s no surprise that changes in consumer confidence can influence the actions consumers say they take to save on household expenses. In the second quarter, as global consumer confidence declined one index point to a ....

In-market brand tracking has evolved beyond the lumbering survey omnibuses of old – but the environment in which they operate is changing even faster. It's clear there's a need to be more radical in our transformation of the approach. Only on-demand access to exactly the right information needed to answer specific business questions w....

Touted as the fastest growing segment of the U.S. population, multicultural consumers have another advantage in the marketplace: They’re young and living longer. With a growing youthful and receptive audience, marketers can cultivate and build relationships early—establishing trust and brand loyalty, according to Nielsen’s The Multicultura....

Money may make the world go around but when it comes to engaging hearts and minds a simple ‘thank you’ can be a great motivator.

The corporate culture at Sudabank (not its real name) was toxic, some even described it as “Darwinian”. The working environment was survival of the fittest; everyone seemed to be out f....

While filling an unmet consumer need is an obvious goal when launching a new product innovation, developing the right product is only part of the equation for success.

Opportunities may ultimately be won or lost in the store, and marketers need a strong activation strategy to generate awareness and trial. In addition, all of this must be....

It’s long been the mantra of marketing specialists to build brands that are so attractive and magnetic that people are drawn irresistibly to them, like moths to a flame. In truth, it’s much more likely that the brands we’re all developing and running are much less important to people than we might like to think.

In the developed We....

More Than Half of Marketers Say Their Demand Generation Strategies Don’t Measure Up and Are Less Than Effective, Reveals New CMO Council Study

Lack of Consensus on What Is Really a Valued Lead

Call it a lead, opportunity or prospect. No matter what the term, sales organizations can never get enough new business contac....

Mr. Mithun Appaiah, joins iD Fresh Food as VP- Sales & Marketing.

He comes with 12+ years of sales and marketing experience in organisations like Nestle, Seagrams, United Spirits & Britannia. His last assignment was with Britannia, Bangalore as Head of Alternate and Emerging channels.

Mr. Mithun will work towar....

As part of the association, Amazon.in introduces a new Shoppers’ Choice Award

The Retail Jeweller India Magazine today announced Amazon India as their associate partner for the 11th edition of the Retail Jeweller India Awards (RJIA), 2015.

The 11th Annual Gemfields and Nazraana Retail Jeweller India Awards 2015 is India’s mos....

Amer Jaleel and Arun Iyer named Chief Creative Officers

After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of the network, Lowe Lintas + Partners is now rebranded as Mullen Lowe Lintas Group. As part of this move, the Group also announ....

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