In a climate in which true product differentiation is difficult, the regulatory landscape challenging, global partner ecosystems vulnerable, and the pressure to hire high-potential talent intense, a company’s reputation is increasingly recognized as a business asset central to maintaining and increasing business value.

Despite this rec....

Hill+Knowlton Strategies/Research+Data Insights study identifies segment of consumers whose bond with companies strengthens through communication about commitment to social good and who can become reputation advocates

In the digital age, corporate communications can no longer occur in silos. A company’s marketing messages must mat....

Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise for two and a half years (since Q1 2012), has now exceeded a pre-recession level of 94 for three consecutive quarters. The....

It’s no secret that Star Movies has always gone beyond what’s ordinary and created a unique space for movie buffs and critics alike. When you are the number one movie channel, you are expected to not just match standards anymore; but to set them.

On a mysterious Friday evening of October 17, approximately 100 excited and eager m....

There’s no marketer on the planet looking for a smaller audience to reach. But while increased reach is a key goal for anyone in advertising, many marketers know that audience size is just part of the equation. That’s because simply reaching people doesn’t guarantee resonance, and it certainly doesn’t lock in a sale. So as consumers broa....

Agency is the Only Advertising Agency to Ever Rank in the Top 25

Ogilvy & Mather  announced for the third consecutive year that the agency has been named to LinkedIn's "The World's 100 Most InDemand Employers" list. As the 25th most sought after employer, O&M is the first and only advertising agency ever ranked in the top 2....

If only Coca-Cola could find a way to extend its "Share a Coke" program for a long time to come. Besides that short-term spark to soda sales, the company didn't have much good news to share—or optimism for the future—along with its quarterly earnings report today.

The beverage giant's revenue actually declined during the third quarte....

Age of Indentity

"Branding " began as a mark of ownership, trust, and quality, and evolved into a more sophisticated symbol of differentiation and identification in the post–World War II era. As commerce became global and markets became saturated with products and services, the need to differentiate increased, as did the need ....

New CMO Council Study Shows Well-Integrated Marketing Technologies

Impact Business Performance and Increase Marketing Effectiveness

Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios. They are being challenged to brin....

Consumers spend has increased to between Rs 10,000 – Rs 30,000 for this Diwali

Reduced interest in buying clothes and Fireworks, while gifts for Friends and Family top priority

The Diwali advertising push by online and offline retailers is only changing channel of sales, not the buying intent

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