It’s May and thousands of MBA students are eagerly waiting for their summer internships to kick off. The time between first and second year is the only internship opportunity for most full time MBA students. It’s a critical chance to test out a new company and demonstrate newly developed competencies. It’s a two-way interview for companies....

Speaking at a recent media event in Hong Kong, AOL’s David Shing told the audience: “Content does not compete with advertising. It competes with popular culture.”

Clearly, advertising is not the benchmark for brand publishers. Rather it is the infinite number of stories that your audiences encounter each and every....

The greatest inventions of the last two centuries have one thing in common – their creators fumbled, stumbled and erred enough times to make a virtue of perseverance. The other great commonality that rarely gets spoken of is that they did not have quarterly targets to meet and often bootstrapped themselves to fund their innovation.

GroupM expands sports & entertainment offering under new global agency brand ESP

ESP Properties will be dedicated to serving sports and entertainment rightsholders

GroupM, the world's leading media investment management company, today announced it is expanding its sports and entertainment offering under a new global....

TheSmallBigIdea, which handles the social media mandate for &pictures, took to the streets of Mumbai to converse with people on Chutzpah!

It is the world television premiere of the movie ‘Haider’ and &pictures is honouring all those cheeky Indians and audacious Events of the past year....

“We need to ‘Make India’, to be able to ‘Make in India” says Dr. Malay Mahadevia, Director,

Adani Institute of Infrastructure Management, while announcing a series of scholarships for Executive PGDM and PGDM in Infrastructure Management from AIIM

As a next step to make high quality Infrastructure Managemen....

Colgate is the only brand bought by over half of the world’s households, according to Kantar Worldpanel’s Brand Footprint report, an annual study of the 50 Most Chosen Global FMCG Brands.

Brand Footprint is set apart from other brand rankings by providing information on real consumer behaviour rather than attitude. Cons....

Uber is the poster-child for the future of consumer businesses. as a car service, it is not only remaking transportation but pioneering a new way forward for all categories.

J. Walker Smith describes how the Uber-all business model is attracting startups and investors while posing serious competition to established busi....


The true value of a brand is defined not just by how much is sold, but also by how much it is sold for.

Sustainable growth requires marketers to focus on growing brand value not just sales, otherwise margins suffer, choking off future investment in innovation and marketing.

Last year, Millward Brown c....

But Variation Exists Across Markets

Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased s....

Display #