MARKETING

Big Growth in Users and Engagement Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today…
From dissatisfaction to social protest. Predictions for 2017 Another theme that dominated 2017 news was the rise of populism. We…
There are six key drivers of brand love, and a brand can be measured by how well it exceeds needs,…
Media and Entertainment Industry has potential to rule the world No one can stop free flowing ideas which catalyse the…
Franchise India Holdings (FIHL), Asia's largest integrated franchise solution company, has roped in Carat India, the flagship media agency from…
The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December…
A large chunk of India’s population lies on the outskirts of the formal economy. Living in far-flung corners of the…
Recently I wrote a piece for Brand Matters, our monthly review of what is new in the world of brand…
Daniel Wellington, the Swedish watch brand known for its sleek, stylish and minimalistic designs celebrated the opening of its first…

Fast food innovation

From Bitcoin Buckets to delivery drones, fast food moves into fast innovation. Brands are finding new ways beyond ad campaigns…
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