MARKETING

Creators beat managers at predicting an innovation’s success, unless they’re predicting the success of their own work. You probably know…
· Three-stage methodology based on growth in market cap, revenues and return on equity · 14 newcomers this year Forbes…

Shades Of Beauty

Beauty brands are diversifying their product lines, but consumers are challenging them to go further. J. Walter Thompson Intelligence offers…
The consumer decision journey has evolved from the early days of brand building. To successfully build brands today, marketers should…
Be ready for tough choices this Rio 2016 Olympic Games with Hotstar Hotstar to provide the widest, most interactive and…
The Midas Awards® for the World’s Best Financial Advertising℠ polled its international network of agency and industry creatives inviting them…
With the news that Instagram has created a function for users to contact businesses directly on the platform, attention has…
The 3rd edition of Content Marketing Summit (CMS) Asia is to be held for the first time in Mumbai on…
There’s a good chance that by now you’ve heard of Pokémon Go – the augmented reality-based game that lets users…
Sunday 7/17 is #WorldEmojiDay, and to kick off the celebration , we looked at some data around how emojis are…
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