MARKETING

Influencer marketing is one of the industry’s trendy flavors. Connecting consumers with brands through the voices (and images and videos)…

A new hope for QR Codes?

We talk a lot about “online” as if it’s still 2005. People today don’t go online. We don’t plug in…
Gaana becomes the first music streaming app in the country to cross 50 million monthly active users Gaana, India’s favorite…
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017,…
National Geographic’s exclusive docu-dramas, classics & entertainment shows now on India’s largest video streaming platform Understanding rapidly changing consumption trends,…
Much is made every year of Black Friday, but this is nothing compared to China’s Single’s Day, which took place…

Merging marketing and sales clouds

Ever wanted to know how well you truly know your customers? Salesforce, the world’s leading CRM software and cloud computing…
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a…
In a global, real-time data-led campaign devised and executed by J Walter Thompson Sydney, more than 40,000 Subway restaurants in…
According to a recent New York Times article few people can accurately draw the logos of well-known brands like Starbucks,…
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