Modern trade channels are increasingly being used as laboratories to test product innovations

Twenty years ago, grocery shopping involved going to the neighbourhood grocer and making one’s choices from the limited offerings available. Today, it’s a whole different ball game. Supermarkets, mini-marts, speciality stores and even online....

Quikr, India’s number one online classifieds company, announced the appointment of Vineet Sehgal as the company’s Chief Marketing Officer.

Vineet will be responsible for marketing strategy and plans across all areas including brand building, performance marketing, partnership and alliances at Quikr.

Vineet brings to....

Vidya Sen has been promoted as Executive Director and Head of Ipsos InnoQuest, India business with effect from 17 September, 2014.

She is based out of Ipsos Mumbai office and will report to Amit Adarkar, Managing Director, Ipsos Research Pvt. Ltd.

Ipsos InnoQuest business in India has grown substantially in the last few....

&Pictures, India’s first interactive channel celebrated it’s first anniversary on the 18th of August.

Staying true to it’s DNA of interactivity, its digital agency, TheSmallBigIdea designed and executed an activity, the content of which was truly social.

The agency was present in multiple cake shops on the 17th of ....

Indian luxury goods market appears to be on a lower growth trajectory as pointed out in the Deloitte Touche Tohmatsu Limited (DTTL) 1st annual report on ‘Global Powers of Luxury Goods’.

In 2012, India once had the fastest growing luxury markets in the Asia pacific region. India grew much faster than China but lost steam due a la....

TheIndia Retail Report 2015 was released during the inaugural session at the India Retail Forum 2014 (The iconic event for the Indian Retail Industry) by an august panel including B S Nagesh, Founder TRRAIN, Amit Agarwal, Country Head, Amazon India, Juvencio Maeztu, CEO, IKEA India, Kunal Bahl, Co-Founder & CEO, Snapdeal.com, Rajiv Kaul, Pre....

Consumer confidence in India increased seven index points to 128 in the second quarter, bumping the country up to the top spot among the 60 countries measured in Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. The latest increase surpasses Indonesia (123), which previously held the top spot for five consecutive quarters....

MINT – a term that refers to Mexico, Indonesia, Nigeria and Turkey – was coined by Fidelity Investments and popularised by the economist who came up with the acronym, BRIC -  Jim O’Neill, of Goldman Sachs.

MINT has a combined population of over 600 million people and its collective GDP in 2013 was more than $5,315 bi....

The grand launch party was attended by bollywood actors, musicians, cricketers, designers and socialites

FOX Traveller celebrated the channel’s rebranding to FOX Life at a grand party at Shiro, New Delhi on 18th September 2014.

The new vibrant avatar of India’s #1 Lifestyle and Travel channel was unveiled with a....

The music is growing louder as labels big and small in the country rake in the moolah, all the while turning established marketing strategies on their heads. Under the leadership of unconventional CEOs, the music industry worth Rs. 960 crore in 2013 continues to burgeon crore by crore, tapping undiscovered talents ready to be groomed into stars,....

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