Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.

But when an audience comprises a very small portion of an extremely large population, the challenge rises exponentially. Men ages 18-24, for example, make up only 5 percent of the U.S. online population and a....

India Infoline Finance Ltd, has appointed career banker Ms Rajashree Nambiar as its Chief Executive Officer.

India Infoline Finance Ltd is a systemically important non deposit taking NBFC and is the consumer financing arm of India Infoline Group.

R Venkataraman, Managing Director, IIFL Group, commented, “We are pleased....

Twitter is no longer the social network where you share what you had for breakfast, lunch or dinner. Twitter has become the global newswire for journalists where news breaks faster than on traditional networks. And it has become the indispensable information channel for diplomats where information is shared faster than through traditional diplom....

This addresses a very old question: What are the "going rates" for advertising on a television channel? What were they last month? Can I predict next month’s rates?

The answers are not straightforward, of course. Because market rates change practically each month, based on a number of factors.

Market rates are different for wee....

Global Study Reveals Key Factors Influencing Compensation Packages; CEO Reports and C-Level Relationships Matter Most, Digital Marketing Skills Add Value

Chief marketers who report directly to CEOs are likely to earn more than their peers, says the Chief Marketing Officer (CMO) Council in a new “CMO Compensation Report”....

New research by Weber Shandwick reveals digital media, content creation and corporate reputation are driving greater integration of CCO and CMO functions

A subtle but fast-growing shift is taking place in companies across industries and the world: the convergence of the corporate communications and marketing functions, a tr....

Does your business peak at certain times of the year?  Understanding the seasonality of your business and strategically planning your inbound marketing according to these trends can make a significant impact on your results.

Whether online or off, the nature of business lends itself to seasonalit....

Vodafone India, one of India’s leading telecommunications service providers, in line with its continuous endeavor to provide unique and differentiated experience to its customers today launched a new initiative exclusively for it’s close to 160 million pre-paid customer base.

The largest nationwide initiative till date, ‘Every Rech....

One of the world's leading international fashion retailers MANGO, will extend its online presence on Myntra.com from August 2014. Through this association, Myntra.com has taken one step further in making international fashion accessible to shoppers in the country with the widest assortment of style from MANGO’s international collection.

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The Indian FMCG market, pegged at about US$ 36 billion, has grown robustly year-on-year for several years now—both in terms of volume and value-driven growth. In 2012, the industry grew at about 18 percent, which consisted of roughly equal measures of volume and value growths.

2013 took off to a....

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