If only Coca-Cola could find a way to extend its "Share a Coke" program for a long time to come. Besides that short-term spark to soda sales, the company didn't have much good news to share—or optimism for the future—along with its quarterly earnings report today.

The beverage giant's revenue actually declined during the third quarte....

Age of Indentity

"Branding " began as a mark of ownership, trust, and quality, and evolved into a more sophisticated symbol of differentiation and identification in the post–World War II era. As commerce became global and markets became saturated with products and services, the need to differentiate increased, as did the need ....

New CMO Council Study Shows Well-Integrated Marketing Technologies

Impact Business Performance and Increase Marketing Effectiveness

Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios. They are being challenged to brin....

Consumers spend has increased to between Rs 10,000 – Rs 30,000 for this Diwali

Reduced interest in buying clothes and Fireworks, while gifts for Friends and Family top priority

The Diwali advertising push by online and offline retailers is only changing channel of sales, not the buying intent

As India's economy continues to grow, shopping habits are evolving in kind, particularly among Low-Income Value Explorers (LIVE), a group once referred to as the "deprived" class. The LIVE demographic is mobilizing to become First-Time Modern Trade Shoppers (FTMTS).  By 2015, Nielsen estimates that these two segments alone will drive an additio....

There’s a beautiful relationship just waiting to blossom between brands and undiscovered artists. Brands need cool content and artists need to make money by finding opportunities to collaborate and winning exposure for their work.

Engaging artists to create content for you is easy if you are genuinely interested in supporting, empoweri....

Talenthouse India invites artists to collaborate with Vespa on an art project

It is the dream of every artist to be associated with a brand like Vespa, a brand that is known for its distinctive style. Vespa along with Talenthouse India (SEA leading creative crowdsourcing platform) launches the Vespa Inspiration pr....

Hungama.com, India’s first and largest on-demand digital entertainment storefront that has become synonymous with music with consumers across the world, has unveiled a brand campaign ‘Zindagi ka Sound Track’. The 360 degree brand campaign has kick-started with a TVC featuring the voiceover of Bollywood superstar Hrithik R....

New White Paper Shows How Disney Dominates Movies Sector Online With 26.1% Share Of Digital Buzz; Gives Key Insights on How Studios Can Use Video to Drive ROI

A third of moviegoers claim they would buy a cinema ticket after watching a trailer or ad online.

That’s according to new research by marketing technology company Un....

Cloudwear Launches Intention Capture Marketing Platform

Capturing + monetizing intention on mobile devices drives conversion rates up to 35.74%

Cloudwear today announced the launch of an innovative mobile marketing platform that uses intention capture to transform how the world’s largest brands identify, acquire and r....

Display #