According to a report by Global Industry Analysts Inc., the global toothpaste market is expected to grow to $12.6 billion by 2015.

The opportunity is even bigger in India. With the domestic market expected to grow at a far greater pace than that of global, India’s oral hygiene market, especially the toothpastes segment, ....

Over the last decade, more shoppers have moved from shopping for gifts offline to ordering gifts online taking advantage of the recent Black Friday and Cyber Monday sales. Getting the latest smart watch like the Pebble or an e-book reader like the Kindle is actually trendy and part of many people's Christmas wish list.

Metalworks, the gl....

Piramal Enterprises’ Consumer Product division has roped in renowned actor Juhi Chawla as a brand ambassador to endorse their kid’s well-being range– ‘Jungle Magic’.

Jungle Magic is the umbrella brand for kids’ wellbeing products under the auspices of the Consumer Products division of Piramal Enterprises Limited....

In yet another first, Airtel digital TV has enabled Pause Live TV feature on all its set-top-boxes.

With this, Airtel is now the first player in the DTH industry to enable Pause feature for Live TV on all its set-top-boxes.

Customers can now pause any TV show, even LIVE programmes for a quick TV break on any Airtel Digital TV set....

The partnership will enable Nestlé to reach out to 50,000 adolescents in a year, across metros, raising awareness about Nutrition Health and Wellness

Nestlé India signed an Agreement  with Magic Bus India Foundation on December 17, 2014. This initiative is on the lines of the Nestlé Healthy Kids Global Programme that focuses on ....

Global study reveals Millennials’ profoundly different approach to achieving happiness

Young people have a fundamentally different approach to achieving happiness compared to previous generations, which has profound implications for brand marketing. This is the key finding of ZenithOptimedia’s latest global consumer i....

Jayant Singh to lead the Brazil business for the company

GSK Consumer Healthcare India announced the appointment of Prashant Pandey as the Marketing Director. Prashant takes over from Jayant Singh who takes over as Vice President and General Manager of GSK Consumer Healthcare Brazil. The changes will come into effect from 1....

Marketing and Media M&A Expected to Increase in 2015 Finds AdMedia Partners Survey

Heightened interest in analytics, digital, mobile and data/CRM, with programmatic and native advertising mentioned as hot topics

According to a survey released today by M&A firm AdMedia Partners, an overwhelming majority (81 p....

JWTIntelligence‘s latest report, The Future 100,features original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead.

An evolution of the of JWTIntelligence’s flagship 100 Things to Watch, The Future 100 features a new look and format, connecting the dots between the “what” and th....

Exclusive Strategic Alliance Enhances Opportunities for Indian Content Creators

Qyuki, a multichannel network founded by Shekhar Kapur, Samir Bangara and A. R. Rahman and global youth media company Fullscreen, today announced an exclusive alliance that becomes one of India’s largest multichannel networks.

Indian c....

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