MARKETING

OPPO, the leading global technology brand, which recently brought Selfie Expert OPPO F1 Plus that has created a buzz in…
In some parts of society it looks like we’ve reached peak stuff. But we’re not spending any less money; if…
On the back of the stupendously successful launch and sale of LeEco’s flagship killer Le 1s, the global internet technology…
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it…
Let’s start with a definition of “Advertising.” Go to your dictionary and it will be defined as “To proclaim the…
As multinational companies (MNCs) continue to expand into new markets, often providing access to a greater range of products for…
The Muslim population is currently more than 20% of the global population and marketers have been quick to segment them…
A brand new ad campaign with Katrina Kaif – ‘Har ghoont ras bhara aam’ This scorching summer, Tropicana Slice is…
Shopper expectations are set by their best experience To earn loyalty, retailers need to delight shoppers, not just persuade them…
Choice in retail has traditionally been about helping consumers to select one product over another. Today, it’s about helping shoppers…
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