The new TVC campaign from OLX focusses on the ‘real value’ of using the platform

When OLX started building the market for consumer-to-consumer (C2C) classifieds in India, people took to the platform spontaneously and enthusiastically. As ‘Bech De’ took over the country, users began to not only experience the monetary ben....

Unleashing the power of digital, Kala Ghoda Arts Festival reached vast audience

Kala Ghoda Arts Festival is India’s largest multicultural festival held in the city of Mumbai to celebrate the vibrancy, drama, excitement and the beautiful colours of culture. Visitors experience a kaleidoscope of music, dance, theatre, liter....

NewsCred, the world’s leading content marketing platform, today announced the launch of its proprietary analytics solution, Audience Insights.

Audience Insights marks a significant expansion of NewsCred’s software, providing marketers and sales professionals with a previously unknown, 360-degree view of the consumer con....

Given the breadth of behaviors and preferences around the world, few threads bind consumers like money. It touches all of us, has massive implications on how we live and can dramatically alter someone’s life—both for the good and the bad.

We have accounts to hold our money, exchanges to trade our money and indexes to gauge how we fee....

Traditionally, CMOs have not always been the top candidates when it comes to filling CEO positions.

In 2012, marketing performance measurement company, The Fournaise Group, conducted a study which found that while nearly 90% of CEOs trusted the opin....

Millennials Ages 13-24 Declare It’s Not Just the Cord, TV Content Doesn’t Cut It – Digital Delivers More Relatable and Entertaining Programming

Third Annual Acumen Report Finds YouTube Personalities Wield More Power with Key Audience - Nearly Half Open Content Featuring these New Celebs and over 60 percent say they Influence P....

Global trends report predicts brands using new technologies to enhance consumer experiences

Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers. This is the key prediction from ZenithOptimedia in its latest consumer insights report 2015 Emerging Top Ten Tren....

Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.

The Internet has become an indispensable tool for marketers, yet there are still gaps in understanding its role in shaping how consumers choose among brands. With the help of a powerful data set, we have b....

Leo Burnett’s activity for Vodafone -  #closertogether unites many hearts on Valentine’s Day

As a brand, Vodafone’s purpose is to bring people closer by reducing their physical distances with the power to connect. Keeping this in mind, Leo Burnett’s events team conceptualised and executed an activity titled #closer....

Follow the Budget LIVE with real-time analysis only on moneycontrol.com

As the Union Budget draws close, people are wondering if this will be a growth oriented Budget with enough tax sops for the common man and industry or will Mr Jaitley choose populism over prudence in the wake of the Delhi assembly debacle.

In the las....

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