Does your business peak at certain times of the year?  Understanding the seasonality of your business and strategically planning your inbound marketing according to these trends can make a significant impact on your results.

Whether online or off, the nature of business lends itself to seasonalit....

Vodafone India, one of India’s leading telecommunications service providers, in line with its continuous endeavor to provide unique and differentiated experience to its customers today launched a new initiative exclusively for it’s close to 160 million pre-paid customer base.

The largest nationwide initiative till date, ‘Every Rech....

One of the world's leading international fashion retailers MANGO, will extend its online presence on Myntra.com from August 2014. Through this association, Myntra.com has taken one step further in making international fashion accessible to shoppers in the country with the widest assortment of style from MANGO’s international collection.

<....

The Indian FMCG market, pegged at about US$ 36 billion, has grown robustly year-on-year for several years now—both in terms of volume and value-driven growth. In 2012, the industry grew at about 18 percent, which consisted of roughly equal measures of volume and value growths.

2013 took off to a....

A customer for life is someone who will always buy from you whenever possible, and will tell their friends about your business!

A loyal customer buys more! In many businesses 80% of sales come from just 20% of customers.

It costs five times more to win a new customer than keep an old one. The best way to keep customers loyal is t....

Over the last few years, several longstanding iconic luxury apparel and accessory brands have lost brand equity. Brands like Louis Vuitton, Prada, Christian Dior, and Giorgio Armani are finding it difficult to maintain their brand Relevance, the BAV pillar that explains how a brand fits into peoples’ lives and relates to market penetration.

Now, A Cleansing Milk that removes make-up and at the same time keeps the face moisturized

Moisturizer, Sunscreen, kohl, lipstick, foundation, compact powder and so on are some of the few items that women apply on their face on a daily basis. Moreover,the skin gets exposed to pollution, dirt and harmful sun rays each day. Sleeping withou....

Mindshare, the global media agency network that is part of WPP, has set up a global wearable technology group called Life+ to help brands take advantage of the nascent technology.

Life+ is headed by Jeff Malmad, MD of Mobile at Mindshare North America, and is designed to help brands understand the opportunity that wearable ....

In an environment where consumers stop to think before they buy, marketers are increasingly challenged to find ways to appeal to them. But appealing to them is just the first step; the payoff comes only when their brands and products end up in consumers’ carts.

Marketers in India spend over $5 billion each year, but it’s estimated th....

The Indian arm- MRSS India, of Asian Market Research firm Majestic MRSS  has hired Jyoti Katke as Director-Client Servicing (Western Region), Satish Belani as Measurement Science Advisor, Sankalp Shrie as the Project Director – B2B, and Manish Shah as the Operations Head- India.

Jyoti has over 13 years of experience in s....

Display #