29 January 2020 21:35

MARKETING

Volkswagen India kick-starts Ameo roadshow through a 360-degree media campaign

Pune plays host to 1st Ameo roadshow

- Exclusive preview of Ameo at Volkswagen dealership

- Opportunity to Pre-book the Ameo

- Ameo roadshow to horde a 360-degree campaign through Print, Digital and Radio media

Volkswagen, Europe’s leading car manufacturer, commences the next phase of its pre-launch campaign for the made in India and made for India carline Volkswagen Ameo. The Ameo symbolizes the start of a new and mature phase of life, calling for a new way of thinking and is designed to meet the requirements of young & urban Indian customers.

Through this campaign Volkswagen invites prospective customers to touch and feel the first sub-4 meter sedan from Volkswagen and avail the opportunity to pre-book the car at their nearest Volkswagen dealership. Ameo roadshow will horde a 360-degree campaign through Print, Digital & Radio media and on-ground engagement.

As part customer engagement during roadshows, a series of 3 films will be played at all dealerships encapsulating the essence of Ameo’s first in class features - driver assistance system like cruise control, rain sensing wipers and reverse parking camera. The films appropriately underline Volkswagen’s understanding of the requirements of Indian consumers and are presented in a humorous yet compelling manner.

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