MARKETING

Only 25% entrepreneurs have a defined second line of management

●Customer continues to be a key focus for entrepreneurs

●75% respondents segregating core and non-core activities to scale up faster

Only 25% entrepreneurs have a defined second line of management, according to an ASCENT-EY report titled ‘How ready are entrepreneurs for the journey of scalable growth?’ The report was released at the first experiential learning conclave, themed ‘Growth. Disruption. Entrepreneur’, hosted by ASCENT, a peer-to-peer platform for entrepreneurs.

It was unveiled by Harsh Mariwala, Chairman, Marico Ltd. and Founder, ASCENT, and Uday Kotak, Executive Vice Chairman and Managing Director, Kotak Mahindra Bank and Pinakiranjan Mishra, Partner and National Leader – Retail and Consumer Products, EY.

Commenting on the report Harsh Mariwala said, “We are proud to partner with EY and hope that entrepreneurs across India, as well as globally can gain valuable insights from the report. For me, the biggest and most interesting take away is the fact that investment in different processes which support customer centricity, leadership planning and operational efficiency, has a multiplier effect on the business and provides disproportionately higher returns to the entrepreneur.”

The report aims to understand entrepreneurs’ readiness for scalable growth and the challenges they face in doing so across seven parameters – customer, leadership, people, operations, finance and transactions, risk management, and technology.

Pinakiranjan Mishra, Partner and National Leader – Retail and Consumer Products, EY added, “Entrepreneurs need to understand that achieving growth is not enough; it also needs to be scalable for long term sustainability and success. Amongst the seven drivers of the growth maturity model, they seem to be doing quite well in understanding customers and managing operations. Entrepreneurs will also need to focus on the other five drivers in order to be successful.”

The report found that people who invest in these seven drivers see a higher financial success as compared to others. For instance:

· Companies that offer customer-centric solutions (75% respondents) have twice the average revenue size of companies that do not have such solutions

· Companies that have set up a strong second line of management (25% respondents) have 3.5 times higher average revenue size compared to companies who do not have a second line of management

· Companies who have a total rewards mechanism (10% respondents) have 15% higher employee productivity when compared to companies who do not have total rewards

· Companies who segregate core and non-core activities (75% respondents) have approximately four times higher average revenue size vis-à-vis companies that do not segregate

· Mid-sized companies who have investors on board register 1.7 times higher growth compared to companies who do not have investors

· 50% of the companies with a strong corporate governance structure (10% respondents) have managed to attract external investors, as opposed to approximately 10% companies who do not have a corporate governance structure in place

· Companies who used technology to drive growth have registered three times higher average revenue size compared to companies that do not use technology.

ASCENT, with EY as its Process Partner, announced the winners of the ASCENT Awards 2016 recognising their own members in three categories :

· Entrepreneur of the year: Sanjaya Mariwala, OmniActive Health Technologies

· Business Innovation of the year: Atul Tibrewala, Cartridge Junction (India) Pvt. Ltd.

· Growth Strategy of the year

· Early Growth Stage: Siddharth Upadhyaya, My Fitness Wallet Pvt. Ltd

· Mid Growth Stage: Chaaya Baradhwaaj, BC Web Wise Pvt. Ltd.

· High Growth Stage: Vikram Bhatt, Enrich Salon

The ASCENT Conclave 2016 brought together the country’s best thought leaders, change-makers and innovators and the speakers included Uday Kotak (Kotak Mahindra Bank), Ronnie Screwvala (Founder, Unilazer Ventures Ltd. and Swades Foundation), Vijay Shekhar Sharma (Founder, PayTM), Falguni Nayar (Founder, Nykaa), Ashish Hemrajani (Chief Executive Officer, BookMyShow), Sandeep Singhal (Co-founder, Nexus Venture Partners), Neeraj Kakkar (Chief Executive Officer, Hector Beverages Pvt. Ltd.) and Sasha Mirchandani (Chief Executive Officer, Kae Capital).

Read 436 times Last modified on Monday, 28 November 2016 04:51
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