C1X bags most of the biggest coups of the evening
C1X, the Advertising and Marketing Technology (AMT) leader won 5 prestigious awards at the BBC Knowledge Presents National Digital Marketing Awards on 13th February, 2017 at Taj Lands End, Mumbai.
C1X was declared the Programmatic Company of the Year India. Entrepreneur of the year 2017 and Product Person of the Year were given to Mukundu Kumaran- Co-Founder, CEO C1X. Rammohan Sundaram- MD & SVP APAC, Middle East & Africa got Professional CEO (Digital) of the Year and finally, VP and Head of Business - South Asia, Sunil Punjabi received the Digital Marketing Professional of the Year India.
Speaking about the wins, Mukundu said: “Winning the programmatic company of the year along with all the other awards, make me feel very proud of our leadership team. We try to give our best when it comes to our platform, thriving to achieve the best to empower our clients.”
“These awards are testament to the enhancement of the technology we provide. Customer centricity is one of our core values, and our approach has always been to provide a service that is innovative, responsive, and fulfills the needs of our clients with the utmost convenience. Winning all these accolades, only push us to strive even harder to bring about a revolution through our one of a kind technology product, to contribute to the evolving digital landscape in the best way we can.” said Ram.
Commenting on the recognition as the Digital Marketing Professional of the Year India, Sunil mentioned “It was an unexpected but totally welcome surprise. It lets us know that efforts in this industry surely pay off, even if it takes time. I feel honored to be one among those whom this forum has recognized, it increases the responsibility. While I've never worked for awards or external recognition, this surely makes me want to keep doing more to add value to the ecosystem.”
C1X helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers with easy to execute direct connections, delivering industry-leading visibility and view ability. The C1X Platform offers an Audience Guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on Deal IDs. The C1X Platform hosts access to inventory from more than 10,000 premium sites globally, including a growing list of premium publishers in the U.S.
The Digital Marketers' Awards have been known to recognize exceptional work done by the Marketing fraternity to take their brands into the digital era. Brand Stewards i.e. the CMOs or the Heads of Marketing shepherd their teams and their company into creating brand assets. These awards recognize & reward leaders for the pioneering job of online asset creation amongst their peer-set for their brands.
The entries were judged by an exceptional jury who not only looked at the results but also the leadership ability in creating an innovative marketing environment that has the ability to change the game of the branding and marketing industry.