MARKETING

Dineout partners with Carlson Rezidor Hotel Group

The partnership will add breadth to the ‘local connect’ for the international chain and resonate with Dineout’s tech-savvy diners’ quest for amazing eating experiences.

Dineout, India’s largest table reservation and restaurant promotion service announced its partnership with Carlson Rezidor Hotel Group, one of the world’s largest hotel groups today. Building on the grand success of a pilot exercise undertaken in 2016, Dineout is taking that success to the next level with this partnership - helping Carlson Rezidor Hotels Group accelerate their growth in their F&B segments in India.

Today’s consumers have an increasing penchant for discovering new and unique dining experiences and technology is the driving force in their quest. Dineout, India’s first and largest table reservation service, helps them discover and enhance their dining experiences making them even more rewarding. From finding the right restaurant and booking a table, to paying the bill, Dineout enhances every step of the way.

This partnership will enable Dineout users access to the Carlson Rezidor Hotels Group's portfolio of hotels across India. Guests will be able to experience award-winning cuisines such as Neung Roi, fine Thai dining at Radisson Blu Plaza New Delhi or The Great Kebab Factory available at many hotel locations, and enjoy ongoing promotions by booking instantly, 24/7 on Dineout's dynamic table reservation system.

“As one of the leading international hospitality operators in India, we have established a nationwide presence and deep understanding of this key market. Food and Beverage (F&B) is an important component of the hospitality business, bringing about a culinary experience for guests as well. With the evolving technological landscape aided by increased Internet penetration and use of smartphones, we recognize the need to provide a solution for our F&B outlets and are delighted to partner with Dineout, India’s premier table reservation service,” said Raj Rana, Chief ExecutiveOofficer, South Asia, Carlson Rezidor Hotel Group.

“The Indian F&B market is changing every day, and Dineout has the pulse of the discerning Indian diner – from discovery to destination we consistently provide them amazing dining experiences. We see tremendous value in being able to offer our users world-class F&B from one of the world’s largest hotel groups. We will leverage our experience and insights in the industry to help the Carlson Rezidor’s F&B offerings realize their full potential in India,” said Ankit Mehrotra, Co-founder, Dineout.

“As India grows economically with increasing urbanization and rising disposable incomes, the new middle class is increasingly eating out and seeking authenticity and unique dining experiences. Dineout is their first port of call to research F&B destinations and discover unique dining experiences. Dineout’s technology exposes customers to more brand experiences through their devices and social media, while helping our hotels and their F&B outlets achieve greater competitive advantage,” said Sandy Russell, vice president, Asia Pacific, Carlson Rezidor Hotel Group.

Read 214 times Last modified on Tuesday, 16 May 2017 12:53
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