MARKETING

Network18 Digital launches CricketNext app

Acquires 2.8 million unique visitors during India vs Bangladesh match, ICC Champions Trophy 2017.

Network18 Digital, the digital arm of Network18 Group has been at the forefront of offering qualitative niche content in the country. It has set sights on further expanding the relevant audience base for its popular content property - CricketNext. The digital news network has now launched the CricketNext app, much to the delight of cricket aficionados across the globe.

CricketNext, is recognised for providing the right content with excellent match coverage and informative opinion pieces from seasoned cricket reporters. In addition to that, this Network18 Digital’s product also features exclusive interviews with cricketers, which is much-appreciated by the fans of the game. The new CricketNext app gives users the liberty to directly tap into their preferred content on hand-held devices and will help readers experience the thrills of every game on their fingertips.

Commenting on the launch of the app, Manish Maheshwari, CEO, Network 18 Digital, said, “CricketNext is one of the valuable properties we have on board. Leveraging the fact that CricketNext stands for the ‘Next’ best thing to watching a match live, with the launch of the App we aim to reach out to a wider audience making it the ‘Next’ destination for cricket. To take this experience further, we have a newly designed Android and iOS App to offer a more smart, light and fast experience of cricket. News18.com has shown a tremendous growth in the past one year and has locked 42.5 million unique visitors in May’17 as per the Google Analytics. Taking this trend further, CricketNext has experienced a massive single day performance by locking 2.8 million unique visitors during India vs Bangladesh match in the ongoing ICC Champions Trophy 2017.”

CricketNext is known for having the fastest scorecard in the business with the layout of the scorecard in sync with the international linear standard. Along with this, visitors on the site engage in the popular features on the portal such as ‘From the Press Box,’ ‘From the Archives’ and ‘Off the Field’ amongst others. This ensures that the visitor is constantly updated about the happenings in the field as well as has tabs on their favourite players.

The comprehensive experience on the website, is neatly packaged into the CricketNext app. The users, through the app, can dabble in a smart, light and fast experience of the game with timely updates of their preferred sport.

Read 445 times Last modified on Friday, 16 June 2017 07:31
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