MARKETING

BrandZ™ to launch Top 50 Most Valuable Indian Brands 2017

2017 edition of India-specific report to focus on ‘Being Valued’ 

Global research agency Kantar Millward Brown, a leader in brand, media and communications research along with WPP, world’s largest communications services group, today announced its plans to release the BrandZ™ Top 50 Most Valuable Indian Brands Report for 2017. Commissioned by WPP and conducted by Kantar Millward Brown, BrandZ™ specializes in brand equity research and brand valuation mechanism. For the first time, this year’s BrandZ Top 50 Most Valuable Indian Brands 2017 study incorporates new research from Y&R’s BAV Group into what it takes to build powerful nation brands.

Currently celebrating its 11th year, the report combines rigorously analysed financial data from Bloomberg and Kantar World Panel with the opinions of over 100,000 Indian consumers since 2007, gathered for over 3,247 brands in more than 88 categories. The rankings will be unveiled on September 13, 2017 in the presence of senior WPP personnel, and CEOs and top executives of leading Indian corporates.

While, the highlight is the announcement of Top 50 Most Valuable Indian Brands for 2017, the study will also focus on the success that many Indian companies have had in 2017 with managing their most important intangible asset: their brand. The study analyses brands across various key business sectors including banking, automobile, FMCG, telecom, entertainment, personal and household care, foods, beverages, and insurance.

Vishikh Talwar, Managing Director, Kantar Millward Brown, South Asia says 

We proudly announce the launch of BrandZ™ Top 50 Most Valuable Indian Brands on the 13th September 2017 at the Taj Land’s End hotel in Mumbai. BrandZ, first introduced in 2006, has gained international support and an overwhelming response from clients and WPP OpCo’s alike which has helped it expand at a rapid pace. The theme for the fourth edition of BrandZ India is ‘Being Valued’. The genesis of this year’s theme lies in the two schools of thought that exists in the brand world today- (brand) valuation vs. (brand) value creation”.

Read 174 times Last modified on Friday, 08 September 2017 03:11
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