MARKETING

Dineout Launches Kids-Friendly Feature for Moms This Mother’s Day

Dineout, India’s premier table reservation platform, is just in time solves every young mom's nightmare this Mother's Day by introducing the “Kid-Friendly” feature.

In a first, Dineout is thrilled to introduce this new feature to young and working mothers who are always on the lookout of kids friendly restaurants in an attempt to make their dining out experience a lot more enjoyable and memorable.

To highlight this unique initiative, Dineout has launched an ad film conceptualised by Gypsy Moth to let mom’s in India know who to reach out to find restaurants that are armed to take care of their little monster's needs while they have a great time.

The ad film captures the actual experience that many mothers in India go through when dining at a restaurant. Dineout narrates a story of two mom’s catching at a restaurant with their kids tagging along. Instead of enjoying a conversation with each other, the mothers are constantly interrupted by their little mischief makers. From the kids spilling juice, to them playing with their food, these young moms are forced to pause their conversation and press play on parenting every single time. This is where Dineout’s “Kids-Friendly” feature comes to the rescue this Mother’s Day, by not only gives moms but also kids the freedom to enjoy a better dining experience.

Known for changing the way India eats out ever since its inception in 2012, Dineout now operates out of 8 cities, with a listing of over 18,000 restaurants and real-time reservation enabled at over 3,500 outlets across the country.

Speaking about the benefits of this unique feature for mothers, Anupriya Kapur, Blogger at Mom on the Run said, “Dineout has been synonymous with making eating out easier and memorable for us. This concept will certainly be welcomed by all dotting moms and sure that it will indeed help a lot of ladies like me.”

Ankit Mehrotra, Co-founder and Business Head of Dineout added, “Young moms go through a nightmarish experience whenever they go out to a restaurant. While there are a lot of places that are kids friendly – right from cutlery to seating arrangement, the customer is not aware of this. We plan to be the one source aggregator of such restaurants with this new attribute in our product.”

Read 212 times Last modified on Tuesday, 15 May 2018 00:47
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