MARKETING

Gaana signs exclusive alliance for online streaming for Salman starrer Race 3

Dance track Heeriye delivers more than 3 mn playouts in 5 days

Gaana, India’s favorite music app, has announced an exclusive streaming alliance with the most awaited EID release of the year – RACE 3. The movie starring Salman Khan, Jacqueline Fernandes and Anil Kapoor is already generating a lot of interest. Gaana will have the exclusive rights for online music streaming for all songs in RACE 3.

Within 5 days of launch, Heeriye, the first dance track from the movie has already streamed more than 3 million times on Gaana. This makes it an all-time record breaking performance on Gaana, clearly pulling ahead to be the biggest hit of the Year. The song is already trending across social media.

Prashan Agarwal CEO Gaana said “With more than 60 mn users a month, Gaana is one of the biggest internet platforms to market and showcase music content of leading bollywood movies. Our association with Salman starrer Race 3 is a big step towards bringing industry first content to our discerning customers.”

Kumar Taurani, MD Tips Music said “Race 3 is a highly anticipated movie with enviable star cast and blockbuster music. Salman Khan and Ramesh Taurani have worked very hard to achieve outstanding music. We believe it is going to be a global hit. We wanted a partner who can help reach the music and movie buffs across the globe. I am very happy with our partnership with Gaana and I am sure this step will make Race 3 a bigger hit.”

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