Tinder is excited to announce that Top Picks, a premium feature that surfaces a daily, tailored list of potential matches to Tinder Gold users, is rolling out on iOS and Android platforms in India and globally. Ahead of the rollout of Top Picks, Tinder reached number 1 grossing app status on Android in India.
Top Picks are based on criteria that can help predict a potential match using details like a user’s job, education, hobbies, and other details noted within their profile. The feature was first test launched in June 2018.
Paid features (like Top Picks) have helped increase Tinder’s subscriber growth and in August 7, 2018, Match Group reported that Tinder added 299,000 paid members in the second quarter, totaling 1.7 million in the past year and more than 3 million since the app started offering its subscription services.
“We're excited to finally share Top Picks with our users around the world given its early success,” said Brian Norgard, Chief Product Officer at Tinder. “Data suggests users in test markets have loved the feature, and we're happy to make one Top Pick available to all users each day with this global rollout. The feature refreshes every day, highlighting the diversity, talents and passions of our users in a simple, fun and useful manner.”
Taru Kapoor, GM of India at Tinder and Match group, added, “It has been our constant endeavour to provide more value to users; and hence we’re excited to make Top Picks available in India. The feature brings to life aspects of our users and provides a fun, new way of making meaningful connections”