MARKETING

JBL Launches New Range of Earphones for Sports Enthusiasts in India

Signs Olympics Medalist P.V. Sindhu as Brand Ambassador

HARMAN International, a wholly owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for automotive, consumer and enterprise markets, today announced that Olympic medalist and top Indian Badminton Champion, P.V. Sindhu has been appointed as the brand ambassador for JBL’s new range of sports earphones in India.

Speaking on her association with HARMAN, P.V. Sindhu said, “JBL Endurance earphones are ideal for athletes like me, who like to carry their music everywhere. From practice matches to intense workout sessions, JBL Endurance has become my constant companion now. They are designed for a perfect fit and can handle the grit and grind of an athlete’s workout perfectly – I am very impressed!”

“It’s an honor to have a young sports icon like P.V. Sindhu, who is idolized by millions of Indians, associated with JBL. The all-new JBL Endurance earphones are designed for athletes and sportspersons like Ms. Sindhu, and almost anyone who likes growing fit listening to their favourite tunes. Combining our award-winning patented ergonomics with technology that withstands the most intense athletic performance, JBL Endurance earphones offer a range of solutions that can work with any athlete’s routine,” said Sumit Chauhan, Vice President - Lifestyle Audio, HARMAN India.

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