MARKETING

CMO Council Launches New Destination for Marketers

Insights Center Features Globally Curated News, Facts and Insights for The Modern Global Marketer

The Chief Marketing Officer (CMO) Council has announced the launch of the Insight Center (www.cmocouncil.org/insight-center), a new subscription service for marketers seeking real-time global knowledge and intelligence in an easy to navigate portal. The new service is available to CMO Council Premium Members as part of their enhanced membership. General access to the Insight Center is available for an annual subscription of $99 USD/year.

Curated exclusively by the editorial team at the CMO Council, the new Insight Center houses over 1,100 individual marketing facts and statistics; 300+ of the latest senior executive appointments across marketing; a comprehensive global calendar of industry events, experience and branding; along with hundreds of curated charts, graphs and infographics from a range marketing research sources.

“Since founding the CMO Council, our mission and mandate has been to equip the Chief Marketing Officer with the peer-based knowledge and authority leadership to advance and evolve the role both personally and across the industry,” noted Donovan Neale-May, Executive Director and Founder of the CMO Council. “This translates into thousands of data points aggregated from around the world amounting to hundreds of thousands of editorial team hours to collect and curate. Now, we have made all of our research and fact-finding exploration available to marketing professionals, investors, academics and students in all countries worldwide.”

While much of this information had only been made available to CMO Council Premium Members, the newly opened Insight Center is available to any and all marketing insight seekers. “We purposefully identified a price-point for this subscription to allow everyone from a student to a senior leader to have access to this information hub,” added Neale-May.

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