MARKETING

NewsPoint launches a reward program ‘NewsPoint Tokens’ for its users

Aims to catalyse engagement and traffic on Mobile Web & App

Keeping in line with its promise of providing a delightful experience to its consumers, Times Internet's multilingual information & engagement platform, NewsPoint today announced the launch of an unique customer gratification programme. Newspoint Tokens is a virtual currency powered by TimesPoints, that users can redeem for exciting offers at several brand partners including Amazon Pay, BookMyShow, Paytm Travel, ixigo, Myntra, Dineout, Gaana and TimesPrime among others. The reward program will soon add more exciting offers and benefits to its fold.

With a wide variety of services available for redemption, NewsPoint Tokens aims to build more consumer loyalty while adding additional engagement layers to the app.

“We are delighted to announce the launch of NewsPoint Tokens. The program seamlessly integrates with the core experience of the NewsPoint app. Users earn tokens as they read stories and /or watch videos. Further, bonus tokens are awarded for our most loyal users who use the app daily for 7 days or more ” said Ruchir Khanna, Product Head, NewsPoint.

He further added,"This is in line with our aim to drive engagement and consumer loyalty. Over the last one year, Newspoint has witnessed already 5X growth in users and hopefully consumer gratification will allow us to not only keep the reader constantly engage but also provide a wow experience across the NewsPoint platforms."

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