MARKETING

91mobiles Appoints Prajwalita Borah as AVP – Marketing and Business Development

91mobiles.com, India’s No. 1 gadget discovery website has recently announced the appointment of Prajwalita Borah as AVP – Marketing and Business Development.

She has worked with Snapdeal, CEB (now Gartner) and McKinsey & Company previously, and brings 10+ years of experience in marketing and content.

At Snapdeal, Prajwalita was heading B2B communication and was responsible for managing the brand voice of the company across seller touch points. Her role required her to drive communication campaigns across seller segments for key sales opportunities, with a strong focus on bottom line. She played a focal role in driving awareness and uptake of Snapdeal’s seller ads platform (a platform where sellers could invest money to boost the visibility of their products on Snapdeal) through focused communication programs and internet marketing.

At 91mobiles, Prajwalita will work with Nitin Mathur, Co-founder, 91mobiles to execute marketing programs that will help drive competitive advantage for 91mobiles.com. Her key responsibility as an Assistant Vice President at the company will include helping brands and the advertising and media fraternity appreciate the unique value and insights that 91mobiles bring to the table vis-a-vis its competitors. Prajwalita will also contribute actively in establishing 91mobiles as the most preferred site for gadget enthusiasts.

Nitin Mathur, Co-Founder & CEO, 91mobiles said, “We are thrilled about Prajwalita joining us at 91mobiles as an AVP. With her extensive experience in communications and marketing, we are confident that her contribution will be pivotal in building our brand for our consumers and the advertising fraternity.”.

Prajwalita Borah, AVP – Marketing and Business Development, 91mobiles said, “I’m excited to be a part of an organization that is redefining how users research and identify the right gadgets for their needs. I look forward to working with the team and making 91mobiles the go-to site for all smartphone decisions.”

Headquartered in Gurgaon, 91mobiles started its operations way back in 2012 with a vision to build a media-tech company and India’s No. 1 Gadget Discovery Site, enabling advertisers and consumers to take smarter decisions. It is a platform that caters to tech savvy online users, helping them with in-depth review and pre-purchase research in the smartphone space, and is currently used by over 8 million people every month.

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