21 August 2019 20:22

MARKETING

PUMA collaborates with Masaba Gupta

Drops Limited-edition Hand-painted CALI Bold Sneaker Pack

Sports company PUMA collaborates with Masaba Gupta, India’s leading designer to launch a brand-new rendition of the iconic CALI sneaker. With just 50 pairs dropping in India, the limited-edition sneaker pack hand-painted by Masaba beautifully showcases the crossover between art and fashion.

Designed on the premise that ‘CALI is not a sneaker, it’s a state of mind’, Masaba uses the silhouette as a canvas for self-expression. The collaboration brings to life her signature style that introduces two design concepts – Anti-anxiety and Identify. The result is a collection that is at once gorgeous, untamed and powerful.

Talking about her new sneaker drop Masaba said, “This is my first ever sneaker collaboration, and I am thrilled to have partnered with PUMA for this project. They wanted me to be true to my personal style, and together we have created a unique and bold capsule of sneakers, which I feel every girl is going love. I feel today’s generation wants to move and grow at the speed of light without even pausing for a second to take a better look at their mental health. Anxiety almost seems like a curse on this generation and therefore the anti-anxiety shoe just sheds light on this issue. Identity is another issue that needs to be addressed, I believe a lot of our validation comes from various external factors and amidst that the generation has forgotten its true identity. The Identity shoe is a reminder for this generation that the key to finding yourself lies in knowing where we are, what work we do and always remembering the purpose. Anxiety is a trap; it’s not a trend to be followed. It’s not supposed to be cool, it’s meant to be fixed! “

 

Read 217 times Last modified on Monday, 12 August 2019 02:58
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