15 October 2019 07:07

MARKETING

Webchutney co-founder & CEO, Sidharth Rao reveals the incredible stories of India’s most successful digital entrepreneurs in his first book,  ‘How I Almost Blew It’

CEO and Co-Founder of India’s leading digital agency, Dentsu Webchutney, Sidharth Rao , announced the release of his first book ‘How I Almost Blew It’, an anthology of the myriad stories of India’s highly admired entrepreneurs.

Encapsulated by this well-known digital honcho and published by Westland Publications (an Amazon company), the book narrates the heart-stopping stories of speckled industry tycoons and their critical life lessons.

The book is an account of how some of the most successful entrepreneurs of India built their businesses such as Sanjeev Bikhchandani (Info Edge and Naukri.com), Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato), Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery), Kunal Shah (FreeCharge), Murugavel Janakiraman (Bharat Matrimony), Ajit Balakrishnan (Rediff.com), Anupam Mittal (People Group), Brijesh Agarwal (India MART), Jitendra Gupta (Citrus Pay), Pradeep Kar (Microland), Satyan Gajwani (Times Internet), Rajesh Jain (IndiaWorld), Alok Mittal (JobsAhead.com), R. Ramaraj (Sify) and Girish Mathrubootham (Freshworks) —that will shock, reveal and inspire.

Delighted to being a first time author, Sidharth Rao, CEO and Co-Founder of Dentsu Webchutney, says, “I consider myself privileged to have had the opportunity to pick the brains of so many icons of India's internet story. Webchutney and I have both been on the other side of the table with some of these founders and their companies as marketing partners, and now I'm excited to tell their stories about their fortitude, courage, hard work and sometimes dumb luck that helped them succeed. I will forever remain grateful to them for freewheeling conversations with me that helped me write the book. I hope it will be liked by the readers and to those who have the potential to start their own businesses.”

How I Almost Blew It is a light, non-fiction read and a guide containing lessons, wisdom and insight into the industry for your own start-up. Alluring to young and older readers of the business world, these spell-binding and intriguing stories of near-fiascos are industry wisdom, yes, but also critical life lessons.

 

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