22 November 2019 01:24

MARKETING

Gaana brings back 90’s legend Kumar Sanu with a Gaana Original - ‘Ishq Saaf’

India's No. 1 music streaming app, Gaana has unveiled a new Love Original under its non-film music curation series - Gaana Originals by the king of romantic melodies, Kumar Sanu.

With soulful music by Meet Bros and thoughtful lyrics by Shabbir Ahmed, Kumar Sanu’s latest hit after a 4.5 years long break is about a young and rebellious teenage love story that thrives despite their parents’ restrictions. Their innocent love story is repeated over time but presented in a different light in the course of the song.

Excited about his latest chartbuster, musical legend Kumar Sanu said, “Creating Ishq Saaf along with Meet Bros as part of Gaana Originals was an exceptional experience. The song is set to a youthful & urban setting while retaining the core of 90’s retro tones. I am confident millennial music lovers would be instantly transported to that golden era with Ishq Saaf, and hopefully, I can keep bringing more youthful retro music that suits their tastes.”

“Music is the most universal language of love, and Kumar Sanu has been the voice of scores of evergreen songs that defined love to a generation of Indians who grew up in the 90’s. It's heartening to see the musical maestro return after half a decade as a part of Gaana Originals to weave his magic yet again with Ishq Saaf. The initial reactions to the track are positive, and we’re looking forward to more partnerships with him, `` observed Prashan Agarwal, CEO - Gaana.

Read 152 times Last modified on Wednesday, 06 November 2019 12:06
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