18 February 2020 19:41

MARKETING

Gleeden Study Shows: Married Men & Women Wants To Start Their New Year With A Bang

New Years is just around the corner, and millions in India are making resolutions.

They're resolving to join a gym, a self-improvement course, to eat healthier, be better parents, or add spice to their married lives by committing infidelity! Gleeden- the leading extramarital dating app in India- has substantial evidence that thousands of Indians New Years resolution is to commit infidelity or flirt with prospect of doing so. The evidence comes in the form of a massive surge in Gleeden subscriptions right after new years’.

In the first week of January, when couples are back at work, and children's winter vacations have ended, traffic on Gleeden explodes. This explosion happens after the holidays- a time most spend with their families- and is a global trend. Indians and foreigners, flock to Gleeden when the holiday season has passed. The only way to explain this perennial explosion on Gleeden is by recognising it is driven by married men and women who wish to start the New Year with a “bang”. Gleeden has data backing up the claim that Indians make new years’ resolutions to find love or flirt online. In the first week of January 2019, Gleeden’s daily subscriptions shot up by 295% compared to the previous two weeks. Furthermore, the number of new subscriptions in the first week of January 2019 was 245% of the entire months’.

Neither was 2018 a stranger to this trend. In the first week of January 2018, new daily subscriptions exploded by 190% on Gleeden compared to the previous two weeks. They were 95% more than the daily average of the entire month. This trend was visible on Gleeden across the world.

In November of 2019, the most number of men on Gleeden were from the following cities: Bangalore, Mumbai, Kolkata, Delhi, Pune, New Delhi, Hyderabad, Chennai, Gurgaon, Ahmedabad, Jaipur, Chandigarh, Lucknow, Kochi, Noida, Vishakhapatnam, Nagpur, Surat, Indore, and Bhubaneswar respectively. In the same period, the most number of women on Gleeden were from: Bangalore, Mumbai, Delhi, Kolkata, New Delhi, Pune, Hyderabad, Chennai, Gurgaon, Chandigarh, Ahmedabad, Jaipur, Kochi, Noida, Lucknow, Indore, Surat, Guwahati, Nagpur, and Bhopal respectively

There is every reason to believe that, like in January the past two years, there will be an explosion of daily subscriptions on Gleeden in the first week of January 2020. The number of daily subscribers on Gleeden will explode in the cities listed above as married men and women flirt with making the New Year kinkier and more memorable than the one gone by. Many new subscribers may not follow through with infidelity. Still, they will be turned on by the prospect of sharing intimate moments with others online. Right now many married women and men in India are thinking “a new year means a new me”. They know there is no newer “me” than one who flirts with infidelity online.

Married couples in India aren’t alone; others in foreign lands are also thinking about how to make 2020 one of the most exciting years of their lives. Gleeden has data backing this up.

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