29 February 2020 03:11

MARKETING

The World Economic Forum and TikTok Launch #AllTheDifference Campaign

TikTok, the leading destination for short-form mobile video, launched the #AllTheDifference challenge in collaboration with one of the world's leading nonprofits, the World Economic Forum, to promote inclusion and diversity as leaders of state and business meet in Davos in January 2020 to discuss inclusive societies.

From January 21 to January 27, TikTok users in 75+ global markets including the US, the UK, France, Italy, the Netherlands, Switzerland, India, Korea, Thailand, Vietnam, Colombia, Brazil, Mexico, Egypt, South Africa and many others, are encouraged to celebrate inclusion and diversity by joining the #AllTheDifference challenge. A special "I say" sticker is available on the app to help TikTok users express themselves bravely and creatively.

As a platform to inspire creativity and bring joy, TikTok hopes to celebrate the differences that make up its diverse community, why their voices need to be heard and the efforts they have done to make the world a more tolerant place.

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