25 May 2020 23:59

MARKETING

MX Player emerges as the #1 entertainment app of 2019

According to the FICCI 2020 report, MX Player surges ahead of Hotstar and Tik Tok in terms of Monthly Active Users

MX Player has emerged as the #1 entertainment app in India, according to the annual FICCI Report on India’s Media and Entertainment Sector titled ‘The Era of Consumer A.R.T’. The ranking is based on apps classified under entertainment categories on iOS and Google Play. The entertainment streaming app that launched in February 2019, has dominated the market in terms of Monthly Active Users, followed by Hotstar, Tik Tok, BookMyShow, Jio TV, Amazon Prime Video, Netflix, SonyLiv, Airtel TV, and Voot.

Currently, MX Player has 280 million MAUs globally and 175 million MAUs in India.

Commenting on this honour, Karan Bedi, CEO, MX Player said, “We’re a young brand and I’m delighted that in this short time, we’ve emerged as the #1 entertainment app of 2019 in India. Our scale and penetration remain unparalleled and our aim is to keep innovating and experimenting with genres, stories, languages, characters to be able to cater to every palette, enhancing our product and making sure that users continue engaging with a fresh experience, every time they log into MX Player. Being an AVOD platform, we also offer our clients unparalleled reach across the length and breadth of India.”

India ranks as one of the fastest-growing app markets globally, where entertainment apps are driving significant consumer engagement.

According to the report, total downloads among M&E categories grew 7% while total sessions grew across all M&E app categories with Entertainment growing by 31%, Music by 81% and News and Magazines by 40%. Games grew by 36% and MX Player recently added a gaming section that hosts high familiarity and easy to learn Hyper Casual Games which users can enjoy even without data or internet access, and play in a competitive format.

Staying true to the promise of providing ‘Everytainment’ - the platform is emerging as the one stop shop for all things entertainment with its best in class offline video playing capabilities, critically acclaimed Original Series, a large online streaming repository of over 1,50,000 hours of premium content including live channels and catch-up TV, audio music and gaming.

Read 234 times Last modified on Tuesday, 31 March 2020 03:35
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