07 June 2020 14:57

MARKETING

TCL inks partnership with MX Player to bring fresh new content for its users

Global Top-2 TV Corporation, TCL, announced its partnership with India’s fast-growing and leading entertainment streaming platform, MX Player.

Following the partnership, TCL has successfully added over 150,000 hours of content by MX Player on the TCL content platform and its cutting-edge range of Smart and AI Android TVs.

Driven to bring all-inclusive content solutions for its customers, TCL has been aggressively growing the content portfolio. The recent partnership helps TCL expand the diversified content offering on its platform with MX Player’s large content library spanning over 10 regional languages across categories like movies, TV shows, web series, music videos, sports, and news.

Commenting on the recent partnership, Mike Chen, TCL India General Manager, said, “At TCL, we have been determined to bring the most well-rounded and all-inclusive home entertainment solutions for our customers. While we have leveraged the latest advancements in AI x IoT to bring the most intuitive, seamless, and intelligent range of Android Smart TVs, associations with reputed content partners allow us to offer the most integrated solutions. To the same end, we are glad to partner with MX Player, one of the fast-growing entertainment platforms in India. We are hopeful that patrons of TCL will enjoy the diverse content available in MX Player’s library.”

With over 175 million Monthly Active Users, MX Player emerged as the #1 Breakout Video Streaming App of 2019 (Source: App Annie) and offers users a holistic entertainment platform, for FREE.

Elaborating on the same, Abhishek Joshi – Head of Marketing and Business Partnerships at MX Player added saying, ““We have the largest collection of premium entertainment content available for video on demand in India. With this association, we endeavour to give viewers easy access to watch their favourite content not just on their mobile but also on a bigger screen of their choice. We constantly strive to find new avenues for our premium content to be accessible, and for it to be a seamless experience for the viewers. We hope this will also pave a path for more engagement and result in an uptake of our content on the bigger screens as well.”

Driven with a vision to make everyday life smart and more intuitive for its customers, TCL has disrupted the status quo in the Indian market with its AI x IoT offering that enables a seamless Smart TV experience with AI-powered voice control, dynamic picture and sound quality regulated by an AI-algorithm, and interconnection with other smart home devices.

Read 210 times Last modified on Wednesday, 01 April 2020 03:58
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