11 July 2020 01:24

MARKETING

Periods are No Big Deal! How HealthShots is changing the narrative around menstruation on Menstrual Hygiene Day

Each month, for five to seven days, a woman menstruates. This is fact-of-the matter statement about the natural bodily process of menstruation, however, is surrounded by a plethora of myths and stigma--right from "period blood is impure" to "tampons are not for Indian women", and everything in between.

And so this Menstrual Hygiene Day, HealthShots--a unique health and wellness platform for Indian millennial women from India's lead media group, Hindustan Times--is pledging to change this narrative.

With a week-long campaign, from May 27th to June 2nd--HealthShots will attempt to demystify the menstrual cycle with expert-backed content from India's leading female healthcare institutions, featuring the voices of over 10 gynaecologists and other medical practioners.

Through the campaign No Big Deal, HealthShots is also celebrating the invincible female spirit by bringing you stories of 14 women from different walks of life on how their periods don't dictate their lives. Actress Eisha Chopra, influencer Dolly Singh, Chef Bani Nanda, US-based fashion influencer Kompal Matta Kapoor, makeup artist Leena Bhushan, bodybuilder Yashmin Chauhan, Covid-19 frontline doctor Manjusha Agarwal, Pilates expert Vesna Jacob, and digital creator Aakriti Rana are just a few of the unstoppable women who will be sharing their period stories through #NoBigDeal.

"What we want to do with #NoBigDeal and our Menstrual Hygiene Day campaign is to bridge the gap between how periods are perceived by society and the reality of how women live through it. The aim really is to get the right information out there and bust some of the myths that still exist," shares Ramesh Menon, Chief Business Officer at HT Media.

HealthShots will also be launching an e-guide on menstruation to mark the occasion of Menstrual Hygiene Day 2020. So log onto healthshots.com between 27th May and 2nd June for exciting content and inspiring stories, and stand with us as we proclaim that periods are indeed #NoBigDeal.

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