Hansa Customer Equity Pvt Ltd, part of the R K SWAMY HANSA Group, has appointed Neeraj Pratap Sangani as the Chief Operating Officer.
Neeraj, is an Alumni of UCLA Anderson School of Management and a keen proponent of Behavioural Economics having completed his professional certifications from the Institute of Data & Marketing, London and the Rotman School of Management, Toronto.
Commenting on the appointment, S Swaminathan, Co-founder & CEO of Hansa Cequity said: “Neeraj is a big believer of the Hansa Cequity vision and has been working relentlessly to drive thought leadership, client-centricity culture, execution focus & process excellence. He has more than 25 years’ experience in business & marketing consulting, brand building, strategic marketing, and digital marketing. He has strong domain knowledge of Customer Experience Management, having developed and executed data-driven marketing programs, data integration projects including customer life cycle management, customer segmentation and customer engagement programs for clients across different verticals.”
Shekar Swamy, Group CEO of R K SWAMY HANSA said, “Neeraj moved to Hansa Cequity three years ago from R K SWAMY BBDO. We have seen him grow in professional capability for 20 years. He is well placed to execute the Group vision of the emerging convergence of technology, analytics, digital & marketing services for brands & companies. With his energy and focus, Hansa Customer Equity will continue to serve clients well.”
Observed Neeraj on his appointment: “With strong investments in analytics, technology and marketing consulting teams, Hansa Customer Equity is a leader and innovator in the data-driven marketing space. The company has deep partnerships with leading technology companies to assist clients on their technology and digital transformation plans. As a part of the R K SWAMY HANSA group that has built depth across varied disciplines, we are uniquely placed to provide clients with a multi-discipline approach with focus on results.”