10 July 2020 12:07

MARKETING

Hike hires Seema Chawla as VP & Head of Marketing

Seema joins Hike, as VP & Head of Marketing, right at the brink of the launch of HikeLand, enabling a new social future

With over 20 years of industry experience, Seema will be looking after everything marketing at Hike

Her focus areas will include branding, user growth, and product marketing for HikeLand & all subsequent sub-brands

She will be reporting directly to Kavin Bharti Mittal, Founder & CEO, Hike

As Hike inches closer to launching its highly awaited offering HikeLand, India’s homegrown internet startup today announced hiring Seema Chawla as its VP & Head of Marketing. Seema joins Hike at an exciting new chapter for the startup, as it is closer to unveiling HikeLand, enabling a new social future. Seema comes with over 20 years of multi-vertical experience; having launched multiple new brands and products in the course of her career across Disney, Ajio.com, Mattel, and Hotstar. Seema’s appointment is in line with Hike’s plan to strengthen teams across product, design, marketing, AI & ML, engineering, partner functions, and user research with multiple hiring initiative.

“What got me wildly excited about coming to Hike was Kavin’s vision on building a new social future. As technology blurs the line between imagination & what’s possible, Hike is perhaps the only company innovating at the intersection of Art, AI & consumer delight. I’m excited to join a team that’s changing the way users experience social & forever change the way they hang out online. We’re building things right out of science-fiction movies and that’s really thrilling. I’m truly energized to be part of this journey along with the entire team at Hike ” shared, Seema Chawla, VP & Head of Marketing, Hike.

In her new role, Seema would be looking after all things marketing at Hike including branding, user growth, and product marketing for HikeLand and all subsequent sub-brands. In her previous stints, Seema has been VP Marketing at Hotstar International, Chief Marketing Officer at AJIO.com, Head of Marketing at Mattel Toys India, and held various strategic brand, marketing, and sales roles at The Walt Disney Company.

In line with the company’s recent announcement of leadership hires & multiple hiring initiatives , Seema joins the team as the company focuses on growth & innovation. Working towards the launch and scale of its upcoming offering HikeLand, Hike plans to hire for over 20 open positions across teams. Hike has also initiated virtual hiring events as part of its ZeroTo2 program focused on onboarding young talent from colleges.

Read 338 times Last modified on Thursday, 04 June 2020 03:38
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