14 August 2020 14:18

MARKETING

Bharat Rajamani & Amit Kapoor, launch Consulting firm, butterscotchmango

butterscotchmango is a specialized Marketing & Media Consulting firm focusing on Marketing Optimization & Transformation, Digital Consulting & Transformation and Revenue Enhancement Media Solutions.

About the launch Bharat Rajamani states - A spoonful of absolute joy that makes you forget what came before - The right people, the right knowledge and the right mindset - That’s the recipe to taste marketing & media transformation.

Marketing & Media Consulting is my passion; embarking on this entrepreneurial journey, we are committed to create an agile and innovative platform that provides customized marketing solutions to our clients. At butterscotchmango, we believe in looking at the problem from client’s perspective, recommend an actionable solution and hand hold the client in its implementation. Implementation is where most consulting firms leave the client alone; we willing to address this gap and walk the entire path together with our client. Today, it is imperative that someone takes up the initiative to bridge this ever-widening gap of external consultants and preferred partners.

On the current Media and Marketing Shift, Bharat quickly adds, Honestly while we all are optimistic about the adaptation and subsequent growth of digital media- avoidance of other media is a tradeoff. Over the past 2 decades I have seen that each media like Print, OOH, Radio, Ambient etc have their critical role to play in the communication mix for brands. But yes, Television is still the medium with highest reach, even in the developed countries, and advertisers know this. And at the same time, digital has seen double digit growth over the years and will continue to do so in near future.

So rather than looking at each medium in isolation, advertisers and agencies are focusing on integrated media approach that utilizes strengths of each medium to enhance and complement that of other medium. While they are jumping to adapt and leverage digital media to the fullest- we will help them to make that leap by setting ground principles best suited for them.

The USP and biggest differentiator for butterscotchmango is its founding team. Professionally, we have been working together for over a decade, our thoughts are aligned and we share a common passion for Marketing & Media Consulting. Cumulatively we have over 60 years of work experience between the founding team members – Narayanan Ramachandran, Karandeep Singh, Mandeep Singh and myself.

Narayanan Ramachandran, Director and Founding Member adds “In Today’s scenario its critical for brands to leap and embrace digital marketing in the right way- there is no scope of error or time loss, we will help them embrace the new age technology across the gamut with pace and precision”

Karandeep Singh Director and Founding Member said “Today Indian Company’s need Consulting Firm armed with global perspective but being Indian at heart, we as a team bring that to the table along with our proprietary framework for marketing operations”.

Overall, we have come together for one reason, which is that, there is lot we all can offer clients. With the consulting experience and layering it with creative Data and media capabilities we believe that we can assist the client in their marketing transformation journey. More so in the current scenario when the marketing teams all over are embracing smart media and digital possibilities we can help them with strong blueprints in this journey to make it more exciting and risk-free.

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