20 October 2020 23:18

MARKETING

Who says boosting kids immunity needs to be boring?

Wunderman Thompson South Asia partners Glucon-D ImmunoVolt to create an engaging series

In today’s times, immunity boosters have become a part of the consumer lexicon. Recognizing that need and understanding that there are very few products that cater to children, Zydus Wellness has launched the new Glucon-D ImmunoVolt, a tasty energy bite that boosts immunity.

The campaign conceptualised by Wunderman Thompson South Asia, revolves around simple everyday scenarios of people doing different things to boost their immunity and how the protagonist does the same; albeit in a fun manner.

The team has developed a series of three TVCs, which highlights the protagonist’s take of ‘Main Bhi’ (me too) while consuming and recommending the product.

Mr. Tarun Arora, Chief Executive Office, Zydus Wellness Ltd. said, “In the current COVID-19 scenario, there is heightened need for immunity boosting products. Since these products are not tasty, mothers really struggle to make their kids eat these products. Understanding this consumer need, we developed Immunity boosting tasty energy bite, which kids will love because of its flavours. Glucon-D ImmunoVolt is loaded with Immunity Booster like Vitamin C, Vitamin D & Zinc so that now mothers do not have to worry about their kid’s health. Our new “Main Bhi” campaign brings alive this message in humorous way.”

Mr. Kishore Tadepalli, Managing Partner, Mumbai Operations for Wunderman Thompson, said, “In a pandemic situation, people are looking for ways of driving immunity among children. But the task was to make it fun and interesting enough for the kids to want it. This campaign endeavours to do that by keeping simple and using a dash of humour to land the product story of Vitamin C, Vitamin D and zinc, while driving the point that it is tasty.”

Credits:

Account Management Team:

Managing Partner: Kishore Tadepalli

Senior Vice-President & EBD: Samarth Shrivastava

Vice-President: Giridhar Bhat

Account Director: Neha Singh

Account Executive: Balaji Achhra

Creative Team:

Regional Creative Director: Tista Sen

Executive Creative Director: Hanoz Mogrelia

Creative Group Head: Sanjoy Biswas

Sr. Social Media Manager: Zuleika Pereira

Films Team:

Agency Producer: Asmit Chachad

Read 149 times Last modified on Thursday, 24 September 2020 02:58
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