27 October 2020 06:44

MARKETING

butterscotchmango announces a strategic alliance with emerging Mar-tech platform Brandintellé

Unlock the full potential of marketing transformation

 butterscotchmango, in its endeavour to deliver client centric innovative marketing consulting solutions has forged a strategic alliance with emerging MarTech platform Brandintellé which is committed to democratize Marketing through its combination of tools, technology, big data management & analytics.

Both butterscotchmango and Brandintellé nurture a common goal to help marketers optimize and democratize their marketing investments. Deep marketing domain knowledge
meeting with state-of-the-art technology is expected to revolutionize the way marketing function is being managed.

With technology playing an increasingly critical role in every aspect of business, marketers recognize the need to accelerate digital transformation & deployment of digital solutions to ensure they remain on the competitive vanguard. The butterscotchmango & Brandintellé partnership brings together deep skills in business and technology strategy, product ideation, technology development and deployment to help support clients through successful transformations.

Bharat Rajamani, Co-Founder & CEO of butterscotchmango says, “In my marketing consulting experience of over 24 years with EY and KPMG I have sensed a strong need to automate marketing processes thus give more power to marketers to take informed decisions and better ROI for each of the Marketing initiative planned. With this partnership with Brandintellé we in true sense will deliver such a potent Mar-tech solution to our clients. The partnership will bring in real marketing experience coupled with marketing specialised tech platform also ready for big data analytics.”

Biswajit Das, Co-Founder & Chairman of Brandintellé adds, “This partnership will conceive, design, and build the next generation of transformative enterprise and digital products and platforms. Brandintellé is born out of our 25+ years of workflow automation in the advertising & marketing experience. This partnership will fast-forward the next generation of transformative marketing using digital products and platforms. As a platform, Brandintellé coexists with reputed 3rd party products & services - both current & future.”

Robin Das, Co-Founder & Chief Product Officer of Brandintellé says “Brandintelle’s strength lies in real-time, 360-degree marketing automation, from planning to procurement to verification & settlement. We offer our clients a state-of-the-art private marketing platform which sits on a communications platform to help us integrate real time business communication with business transactions. We also offer Laguna - our data lake service which can collect all marketing data from Brandintellé & combine with sales, competition, research & any other relevant data. All to facilitate analytics & consulting services.”

Through this arrangement both butterscotchmango and Brandintellé would be able to help brands with better marketing planning, enable tighter cost controls and improve marketing ROI with analytics.

Equipped with a collective experience of over hundreds of man years in Marketing & Advertising Industry butterscotchmango provides marketing consulting and optimization solutions to its clients. Its practical knowledge, insights and deep understanding of the marketing function is an arsenal that many advertisers leverage.
Brandintellé has developed a robust marketing technology solution - to help track rupee spent pan-enterprise in marketing activities under a single umbrella. Brandintellé is running at two leading marketers in the automobile & CPG sector. Brandintellé, an associate company of Mediaware Infotech, which has two and a half decades of experience in providing technology solutions to marketing, advertising & media industry.

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