19 January 2021 21:00

MARKETING

RedSeer hires Govind Shrikhande and Ruchira Jain to drive retail, tech insights

Bengaluru-headquartered homegrown consulting firm RedSeer Consultancy firm has announced that two new members Govind Shrikhande and Ruchira Jain have joined as the company’s Partners to strengthen RedSeer's research and consulting capabilities across sectors including retail and technology.

Govind Shrikhande, a retail expert with over three decades of experience brings in the much needed hands on experience and understanding of the nuances of the changing retail ecosystem. Shrikhande believes that People, product innovation and consumer centric strategy will drive the new retail to a platform experience.

In the last two years, Shrikhande has advised a number of private equity companies including Kalaari Capital, Multiples along with startup CEOs and founders.

Ruchira Jain, a marketing strategy and consumer behaviour expert with over 2 decades of experience, brings in a unique mix of FMCG and technology industry experience; with expertise in both human insighting via ethnography, consumer journey mapping and complex strategic work such as customer segmentation, demand mapping, NPS.

Jain recently founded Elevate Insights, a Insights & Strategy consulting firm prior to which she was in the role of VP Consumer Insights at Swiggy. She spent over a decade as Director, Insights & Strategy at PepsiCo where she guided the consumer strategy for their entire portfolio of their love-mark brands.

Commenting on the joining of the two new members, Anil Kumar, co-founder and CEO of RedSeer Consulting said, “We are very excited to have such experienced leaders join us who will steer the next phase of growth for RedSeer. In these changing times with online becoming a key channel in retail, our vision is to empower the traditional retail businesses with our rich online IP. Furthermore, consumer insights has always been the core focus for us, and we will continue to strengthen our capabilities here.”

 

Read 193 times Last modified on Friday, 08 January 2021 05:49
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