08 March 2021 11:37

MARKETING

RMAI unveils ‘Decoding Budget for Bharat’

Thoughts by experts on what Budget-2021 has for rural India

The Union Government on 1st of February 2021 presented the first ever digital budget of the country and it was expected to lift and give an impetus to the Indian economy that has been battered due to strict lockdown in the country because of the global pandemic.

Rural Marketing Association of India has taken the initiative to put together thoughts and views by a panel of leaders who are experts in the rural domain. At this juncture, when everything is heading towards a new normal, RMAI’s ‘Decoding Budget for Bharat’ takes a look at what is ‘New’ in this Union Budget for Rural India.

The collated document of thoughts from stalwarts of the industry includes reactions from Mr. S Sivakumar, Group Head – Agri & IT Businesses, ITC Limited; Mr. Harish Bijoor, Brand Guru and Founder, Harish Bijoor Consults Inc; Mr. Puneet Avasthi, Senior Executive Director, Kantar; Mr. Sanjay Kaul, Founder and CEO, Impact Communications; Mr. Anurag Vohra, Senior Vice President and India Business Head, Kirloskar Brothers Limited; Dr. Anup Kalra, Director- Corporate Affairs, Ayurvet; Mr. Veerendra Jamdade, CEO, Vritti Solutions Ltd; & Mr. Pradeep Lokhande, Founder, Rural Relations on topics including Agriculture & Live stock, Infrastructure & Consumption, Atmanirbhar Bharat, rural media & economy.

Speaking about the document, Mr. Biswabaran Chakrabarti, President, Rural Marketing Association of India (RMAI) said, “We are about to come out of the worst pandemic that the globe has ever seen together. We will be completing a year soon since it all started. At this juncture, when everything is heading towards a new normal, we, the rural marketing fraternity, are keen to see what is the ‘New’ in this Union Budget for Rural India. At RMAI we have taken a humble initiative to put together thoughts and views by a panel of leaders, who are experts in the rural domain. My heartfelt gratitude to our senior members, our advisory council and close associates of RMAI who have come forward to pen down their thoughts.”

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