13 April 2021 00:44

MARKETING

YouGov Automotive Rankings 2021 India

YouGov’s Automotive Rankings highlight the best-performing organizations in the Automotive sector according to their overall brand health. This is the first in our global annual Automotive Rankings series.

The rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The 2021 rankings show urban Indians’ strong affinity towards Japanese auto brands. Maruti Suzuki has topped the list followed by Honda. Royal Enfield has topped the two–wheeler rankings and has secured the third position in the overall automotive rankings. In an overall tough year for carmakers, Indian brands Tata Motors and Royal Enfield have strengthed their place amidst global players and are enjoying good brand health among Indian consumers.

Methodology:

The brands in the YouGov Automotive Rankings 2021 were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.   

The Index Rankings chart shows the brands with the highest average Index scores between February 1st, 2020 to January 31st, 2021. The scores are representative of the general population of adults 18+.   

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.  All brands have been tracked for at least 6 months to be included in the rankings.

Read 221 times Last modified on Wednesday, 31 March 2021 05:49
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