04 December 2022 11:12

MARKETING

Introducing Apple Watch Ultra

Inspired by the most extreme activities, Apple unveils a revolutionary new design with breakthrough capabilities

Apple today announced Apple Watch Ultra, which brings a new bold design and a wide range of features built for endurance, exploration, and adventure. Apple Watch Ultra introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. A customisable Action button offers instant access to a wide range of useful features. Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use.1 Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours.2 The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.

Apple Watch Ultra is available to order today, with availability beginning Friday, September 23.

“Inspired by explorers and athletes from around the world, we created an entirely new category of Apple Watch designed for new and extreme environments — it’s the most rugged and capable Apple Watch yet,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Ultra is a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration.”

Additional Features

Apple Watch Ultra includes all of the connectivity, activity, and health features that have made Apple Watch the best-selling smartwatch in the world — from heart rate monitoring and the ECG and Blood Oxygen apps, to Activity rings and Mindfulness, along with additional health, safety, and navigation features.

Apple Watch Ultra features innovative new temperature-sensing capabilities that enable further insights into women’s health. The unique two-sensor design reduces bias from the outside environment and the body itself. Utilising the new capabilities, users can receive retrospective ovulation estimates, which can be helpful for family planning.6 Temperature sensing also enables improved period predictions for users who menstruate.7 With iOS 16 and watchOS 9, Cycle Tracking users can now receive a notification if their logged cycle history shows a possible deviation, which can be a symptom of underlying health conditions.

Using two new motion sensors and an advanced sensor-fusion algorithm, Apple Watch can detect a severe car crash with Crash Detection. When Apple Watch detects a severe car crash, the device will check in with the user and dial emergency services if they are unresponsive after a 10-second countdown. Emergency responders will receive the user’s device location, which is also shared with emergency contacts.


Pricing and Availability

Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the US, and more than 40 other countries and regions can order Apple Watch Ultra today, with availability in stores beginning Friday, September 23.

Apple Watch Ultra is INR89900.

watchOS 9 will be available for Apple Watch Series 4 and later on Monday, September 12, and requires iPhone 8 or later and iPhone SE (2nd generation) or later running iOS 16. Not all features are available on all devices and in all regions.

Three months of Apple Fitness+ are included for customers who purchase Apple Watch Ultra, Apple Watch Series 8, or Apple Watch SE, or new purchases of Apple Watch Series 4 or later.

Read 353 times Last modified on Thursday, 08 September 2022 03:00
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