01 February 2023 11:09

MARKETING

Sujata Ajgaonkar Samant joins Colors Marathi as Marketing Head

She moves from The Q, where she was head of marketing.

A Media Content Marketer with over 15 years of work-experience, and 13 years of experience in building entertainment brands such as The Q, Zee TV, Zee Cinema, MOVIES NOW and Zoom; Sujata, in her current role as Marketing Head for QYOU Media, is successfully handling a multi-brand portfolio of Linear and IP-based entertainment channels (THE Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan) and actively building the Network’s vision of making QYOU Media a platform-agnostic, Creator-led, entertainment network. At QYOU Media, Sujata has been instrumental in increasing Awareness of the flagship channel THE Q to 99%, build higher recall in the FTA category than veteran brands and also instrumental in getting recognition to THE Q channel for its award winning initiative in the FTA category through first Virtual Audition for a show.

In her previous stint as Senior Brand Manager with Zee TV, Sujata has been instrumental in increasing the channel viewership by 40% in the 7PM - 8PM band FY2020 and also played a pivotal role in the Zee TV channel comeback campaign post lockdown in 2020, which resulting in over 50% raise in the viewership! In an earlier stint as Senior Brand Manager with Zee Hindi Movie Cluster, Sujata was instrumental in chalking and prioritizing the Brand roadmap, Premiere marketing, and Brand integrations amongst other key responsibilities.

For her noteworthy professional contribution and her vision for Women professionals, Sujata has been rewarded ‘WONDER WOMAN FY2022 by Indian Television, making it to the coveted list of 100 Wonder Women in the domain of Marketing. Rewarded as the ZEELOMPIAN for Q2’2021 by Zee Network for highest viewership raise in channel comeback; Rewarded ‘Hero Of The Month’ in 2015 for achieving and maintaining highest Reach of Zee Cinema and Consistently Appraised as Top-Talent at Zee Network and MOVIES NOW, Sujata was also on the launch team of MOVIES NOW, a launch campaign which made the channel emerge as the Category leader.

A Post Graduate from MICA, an IT Engineer from Mumbai University, Sujata also holds a Post-Graduate Diploma Certification in Digital Marketing from upGrad+MICA where she has topped the batch.

Read 659 times Last modified on Monday, 31 October 2022 11:13
Share this article

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Powered By MAXIMESS

We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…