Wins five Blue Elephant awards for its Bhalai ki Supply campaign
Tata Docomo, the unified telecom brand of Tata Teleservices, today announced that its Bhalai ki Supply campaign has won five Blue Elephant Awards at Kyoorius Awards 2015. Launched in October 2014, the clutter breaking campaign was widely appreciated not just by the audience it was targeted at but also helped gained traction with the older audiences too.
The ad campaign, targeted at the millennial population of India was built on the idea that sharing either through Data or Voice is not just an act of passing something on, its end impact is much larger than the sender could have envisioned. Built on the insight of how a joke, a poke or a message from a friend is not just a joke , a poke or a message but a source of joy, happiness and smile.
“This is the second big win for the Bhalai ki Supply campaign this year. We are very happy that the eminent panel of judges engaged by Kyoorius Awards 2015 has recognized the effectiveness of our advertising campaign. The campaign was all about reaching out to the consumer-base through humorous ad films, while encouraging them to adopt Tata Docomo’s personalised data and voice plans that promise enhanced customer experience” said Mr. Pushkar Jain, Head-Brand Marketing, Tata Teleservices Ltd. He further added “What also gives me a personal high is when we do work which not only impacts the business in a big way but also sits on the cutting edge of creativity. This combination of ‘brain’ and ‘brawn’ is a difficult mix to achieve ”.
Tata Docomo celebrated the night by winning three Blue Elephant awards for Falooda, Snowball and Selfiesh in the ad film promo category and two Blue Elephant awards for Falooda and Poser in the Direction, Film Advertising and Writing, Film Advertising categories respectively.
Ashish Chakravarty, National Creative Director, Contract Advertising, said “The award has been possible only because of the great partnerships we have with our clients, and it further spurs us on to ensure that we deliver the very best on expectations. The Kyoorius Awards hold high regard in the industry and it gives me great satisfaction to see our passion and energy being recognised”.
Earlier this year, Tata Docomo won two Silvers and one Bronze at the Abby awards 2015. It won the Gold for its film on Snowball and Falooda and two Silvers for its film on Selfiesh and Poser. The creative agency also won a Bronze award for its Integrated Advertising.