IMRB International, a leading market research firm today announced the appointment of K Ramkrishnan (Ramki) as General Manager of IMRB Kantar Worldpanel business.
Ramki has over 20 years of experience in Consumer marketing, Product/ Brand management, Sales and Strategy development. He joins IMRB from Future Lifestyle Fashions Limited where he was President - Marketing. In the past, he has headed the Marketing function at Café Coffee Day, Lenovo, TTK Services and TVS Motors.
Commenting on the appointment Hemant Mehta, SVP, Media & Retail, IMRB International said, With over 20 years of experience in Consumer marketing, Product/ Brand management, Sales and Strategy development, Ramki brings to the organisation valuable expertise in conceptualizing long term strategies, managing innovation and brand development based on consumer insights. As the portfolio of services from IMRB | Kantar Worldpanel expands, I am sure that Ramki’s experience will be a tremendous asset to us and our clients.
Talking about the move, K Ramkrishnan said: I am delighted to be part of IMRB Kantar World Panel. I am very excited to drive the Panel service at a time when a lot of change is being seen in the way consumers consume – the changing consumption patterns, the growth of e-commerce, changing media landscape and the rapid inroads made by technology in the consumers lives. I hope to be able to see and present insights in a way that would be more focused on offering solutions to the marketers, having been one myself all these years. I guess being on this side of the table will help me appreciate better the needs of the marketers and help them craft appropriate strategies for addressing their business issues
Ramki holds B.Tech degree in Chemical Engineering-AC Techfrom Anna University, Chennai. He has received his MBA from Bharatidasan Institute of Management, Tiruchirappalli.