29 May 2022 04:36

MediAvataar's News Desk

MediAvataar's News Desk

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Star Studios to create diverse and new age films for theatrical releases as well as direct-to-digital premieres 

Upcoming Titles Include Brahmāstra Part One: Shiva, Babli Bouncer, Remake of ‘Hridayam’, Gulmohar amongst others 

Fox Star Studios, one of India’s leading movie studios known for blockbuster titles such as M.S. Dhoni – The Untold Story, Sanju, Neerja, Chhichhore and many more, today announced it has rebranded to Star Studios, introducing a new visual identity. With this brand refresh, Star Studios will present universal story themes with iconic characters and new-age cinematic spectacles backed by cutting-edge technology, for theatrical releases as well as direct-to-digital

Associating with the most prominent creative minds, talent and new-age storytellers, Star Studios will continue to bring genre-agnostic stories to global audiences starting with Brahmāstra Part One: Shiva, Babli Bouncer, Gulmohar, Remake of ‘Hridayam’ and many more in the pipeline.

“With Star Studios, we aim to harbour the best creative minds and bring unique stories to audiences with an expanding entertainment palate. We are creating a diverse range of stories across genres from grand visual spectacles to family dramas and everything in between. We are delighted to create a collaborative studio environment at Star Studios, that helps create cinematic experiences across theatrical and direct-to-digital films. We have already announced a few of these films, and in weeks and months we will be announcing many more films.” said Bikram Duggal, Head of Studios, Disney Star.

Upcoming titles include:

· Brahmāstra Part One: Shiva – Directed by Ayan Mukerji starring Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, Mouni Roy and Nagarjuna Akkineni and produced by Star Studios and Dharma Productions

· Babli Bouncer – Directed by Madhur Bhandarkar starring Tamannaah Bhatia, Saurabh Shukla, Abhishek Bajaj and Sahil Vaid and produced by Star Studios and Junglee Pictures

· Gulmohar - Directed by Rahul Chittella, starring Sharmila Tagore, Manoj Bajpayee, Simran Rishi Bagga, Amol Palekar and Suraj Sharma and produced by Star Studios, Chalkboard Entertainment and Autonomous works

· Remake of ‘Hridayam’ – A remake of the coming-of-age love story released in Malayalam language to be produced by Star Studios and Dharma Productions

This Friday, &PrivéHD, as a part of its flagship foreign language movie block ‘Privé World Box Office’ brings to the audience the Afrikaan/German film Heidi. The movie features the story of a young girl who lives in the Swiss Alps.

&PrivéHD brings to the audience new premiers every Friday which run for the entire next week till Thursday. The lineup of movies ranges among various genres including drama, comedy, adventure, action and much more. Privé World Box Office make sure to bring the blockbusters of each country in their language of origin to ensure drama and entertainment to the Indian audiences.

Directed by Alain Gsponer and starring Anuk Steffen, Anna Schinz and Lilian Naef, Heidi is a family drama based on the 1881 novel by Johanna Spyri. The story focuses on a small orphan girl who is left by her aunt in the Swiss Alps with an elderly goat herding grandfather. After Heidi grows fond of her grandfather, the aunt returns to take her to live in a wealthy Sassman household as a companion to a sheltered girl in a wheelchair.

Don’t miss the Afrikaan/German film Heidi premiering this Friday, May 27th at 9PM with repeats running all week till next Thursday only on &PrivéHD

India TV editor-in-chief and chairman Rajat Sharma is the third most followed verified journalist on Twitter according to a study by Muck Rack ‘The 2022 State of Journalism on Twitter,’

Rajat Sharma has 9,759,758 followers,while Rajdeep Sardesai has 9,108,518 Twitter followers, Barkha Dutt has 7,234,821 followers. Barkha is closely followed by ZEE News Editor-in-Chief Sudhir Chaudhary with 7,095,165 followers.

Methodology: The following lists were pulled from the Muck Rack platform with follower and join date data coming from Twitter.

The 10 most followed journalists on Twitter

Rachel Maddow usurped Anderson Cooper as the most followed verified journalist on Twitter since we last reported in 2017. There are also a few new names on the list: Rajat Sharma Editor-in-Chief of INDIA TV is No. 3, followed by Washington Post contributor Carlos Loret de Mola.

1.Rachel Maddow: Host, MSNBC

2.Anderson Cooper: Host, CNN

3.Rajat Sharma: Editor-in-Chief and Chairman, INDIA TV

4.Carlos Loret de Mola: Contributor, Washington Post

5.Rajdeep Sardesai: News anchor and journalist, India Today

6.Joaquín López Dóriga: Freelance journalist

7.Fabrizio Romano: Sports Journalist, The Guardian

8.Carmen Aristegui: Owner, Aristegui Noticias

9.Barkha Dutt: Columnist, Washington Post

10.Sudhir Chaudhary: Editor-in-Chief, Zee News

Media outlets with the most tweeting journalists

BBC jumped from No. 7 in 2017 with 494 tweeting journalists listed on Muck Rack to the No. 1 spot with 1,783 tweeting journalists today. Bloomberg News moved up from No. 4 in 2017 to No. 2 with 1,314 tweeting journalists.

Media outlets with the most collective followers

CNN remains the No. 1 outlet with the most collective followers with a following that grew from 38,788,890 in 2017 to 64,926,533 today. ESPN has also held on to their No. 2 spot. The New York Times has moved from No. 4 to No. 3 with 44,055,273 followers.

Launches brand campaign, ‘Apni Vibe, Apni Tribe’ which aims to create a ‘mahaul’ where the youth feel they are understood and belong

India’s leading youth entertainment channel, Zing unveils an all-new avatar comprising a new logo, channel packaging, brand ambassador, and a brand campaign. Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as aap nahi samjhoge. To provide a mahaul that understands, celebrates, and vibes with today’s youth, the channel launches its new positioning through the campaign, ‘Apni Vibe, Apni Tribe’ featuring Gen Z icon, Siddhant Chaturvedi. Zing’s rebranding will see them deliver captivating programming which tells modern stories through music, movies, and series.

The new logo and packaging reflect a fresh, vibrant, and dynamic mood that celebrates the spirit and positivity of the youth. The modern styling will have a strong infusion of the youth’s desi swag through colours, fonts, and other styling elements which match Gen Z’s sensibilities. With revamped music slots, audiences can groove to the trending tunes, Punjabi beats, Indie-Pop, foot-tapping party songs, as well as evergreen hits. Furthermore, Zing is the only Indian channel to bring popular Korean Dramas (K-Dramas) in Hindi for its young viewers. Additionally, the channel is all set to captivate audiences with the 13th season of their popular show – Pyaar Tune Kya Kiya. With over 12 terrific seasons in 8 years, the show has presented relatable love stories that have found acceptance among the audience and is a favourite among Gen Z. Also returning will be the new season of Zing’s gamified chat show - Game On which features popular cricketers. Season 1 saw elite cricketers like Yuvraj Singh, Harmanpreet Kaur, and Shikhar Dhawan amongst others. Also, Zing will launch an exciting line-up of digital-first content that will drop soon.

Quoting Vishnu Shankar, Chief Cluster Officer- Zing, &TV and Big Magic – “Zing is India’s foremost youth entertainment channel and we pride ourselves on having our finger on the viewer’s pulse. Our extensive interactions with youth across metros and tier 1 and tier 2 cities revealed a common grouse – Koi nahin samajhta hummein; we are expected to understand without being understood. This feeling led us to our brand purpose and the latest campaign wherein we highlighted some of the key moments where they feel ignored or misunderstood. At Zing, we wish to create a mahaul where the youth feel this is truly my space, my vibe, my tribe.”

Arghya Roy Chowdhary, Chief Channel Officer - Music Cluster said, “In India, Gen Z comprises the largest population segment and with our new identity we want to reinforce that we are an extension of their tribe. We are a channel that mirrors their life and lets them be themselves. With our new positioning in place, all we needed was the right brand ambassador, and given his personality, swag, and ability to connect with the youth, there is no one better than Siddhant Chaturvedi. He is the perfect brand fit! With the campaign kicking off this week we can’t wait for our viewers to experience the all-new Zing.”

Sharing his excitement, Zing’s brand ambassador, Siddhant Chaturvedi said, “The aspect of Gen Z not being understood is very real and I felt the same while starting out. It was my tribe that helped me keep my head in the game through that phase which is why I instantly connected with Zing’s campaign. It’s great that youth have a safe space that celebrates and vibes with them. My own introduction to the world of music was through Zing which makes this partnership even more personal and I’m super excited to be a part of Zing’s tribe!”

Zing has planned an exciting and extensive campaign across its key markets. The leading youth entertainment channel will kick start its campaign on 25th May with the launch of an exciting Brand Film featuring Siddhant Chaturvedi.


Emirates Cricket Board’s sanctioned exclusive and flagship professional T20 Cricket

League includes six teams competing in 34 matches across venues in UAE

UAE’s T20 League today announced the signing of a long-term global media rights’ contract with global media and entertainment powerhouse ZEE. The League will air exclusively on ZEE’s linear channels and its OTT platform ZEE5, in India and across the world.

UAE’s T20 League is a professional cricket tournament comprising 6 teams competing in a 34-match competition, including - Reliance Industries Limited, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri Global.

ZEE’s strong global presence across 190+ countries will help build the reach and resonance for the League with viewers and partners. With immense synergies between its businesses and a holistic approach for advertisers and distribution partners, ZEE will engage fans through a multi-platform strategy taking the league to more than 100 million households.

UAE T20 League matches will air across ZEE’s 10 linear channels in the HSM (Hindi Speaking Markets), South and East regions in English, Hindi, and Tamil languages. The League will also be simultaneously streamed Live on ZEE5, and on radio globally.

Khalid Al Zarooni, Chairman UAE’s T20 League said; “Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, President - Business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcast with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.”

Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Limited, said, “At ZEE, we are delighted to be the official global media rights holder of UAE’s T20 League. We believe that the League, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world. ZEE is committed to use the strength of its platforms to take UAE’s T20 League to audiences in India and across the globe.”

Mubashshir Usmani, General Secretary ECB said: “ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best .”

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