MediAvataar's News Desk

MediAvataar's News Desk

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Saturday, 22 September 2018 00:00

Interbrand strengthens India leadership

Lajja Marjadi as Executive Creative Director; Kiran Jadhav joins as Creative Director 

Interbrand India today announced the appointment of Lajja Marjadi as Executive Creative Director and Kiran Jadhav as Creative Director. Holding key portfolios, Marjadi will be responsible for bringing strategic creative direction to the agency’s regional operations, ably assisted by Jadhav.

“Interbrand India is the youngest within the global network, and yet has been the fastest growing one. We have the top 5 branding assignments of the decade as our showreel. Our engagements of Godrej, Mahindra Global Brand, JIO, Infosys and Britannia have made us the leading Brand Consultancy in India. I am confident that with Kiran and Lajja on board, the next decade will be a remarkable journey too. Kiran’s expertise in applying the principles of design to insights into consumer behavior coupled with Lajja’s rich background in bringing alive the top F&B brands of the country, will hold us in good stead as we look to expand our horizons on pursuing new relationships,” said Ashish Mishra, Managing Director – Interbrand India about the appointments.

Marjadi said on the occasion, “My area of focus has been the food & beverage space. And in this new role, I am confident that I will be able to bring the thinking to a wider spectrum off clients. This is going to be an exciting phase, and I am looking forward to it.”

Speaking about his new role, Jadhav said, “Interbrand has been showcasing some cutting-edge work across the world, and it is a great opportunity for me to lead the company in India. I am looking forward to some exciting times ahead.”

Lajja comes with over 20 years of experience in marrying space design and visual appeal; her body of work include high-end restaurant projects like Olive Bar & Kitchen, Fatty Bao, Ek Bar 212 All Good, The Bandra Project & The Runway Project by PE as also restaurants in New York and Sydney. Her repertoire extends to fashion (Hello, Femina) and diverse lifestyle brands like Taj Jiva, Kuoni Travels and Viari Retail. Kiran Jadhav, a Post Graduate from National Institute of Design has moved into the role of Creative Director and will report into Lajja Marjidi. With a decade and a half experience, Jadhav has worked on some prestigious and unique assignments including the redesign of India’s morning staple – The Times of India newspaper across cities. In addition, he has worked with clients across industries including Hindustan Unilever, Future Group, Dr. Reddy’s, Bacardi, ITC, Safari Luggage, Mahindra Two Wheelers, Mahindra Tractors, Tata Nourisco, Amul, Caratlane, Organic India and more.

Some of the key relationships at Interbrand India include HP Lubricants, HNB Bank, Anchor by Panasonic, Vaibhav Jewellers, Bajaj CV, Britannia, Jain Farm Fresh, Unimoni formerly known as UAE Exchange, DIMO & Haldiram’s. Both Jadhav and Marjadi will be based out of Mumbai. Interbrand India has also worked with brands like Godrej, Jio, Infosys, Mahindra and Bajaj Auto to become India’s top branding consultancy.

Wins Global Agency Network of the Year, Campaign of The Year and Millennial of the Year


MediaCom has been named Global Agency Network of the Year at the 2018 M&M Global Awards, the fourth time in a row it has won the competition’s top prize and an eighth win in the last decade.

In addition, the agency has retained the Campaign of the Year title that it won last year, with P&G Gillette’s I Don’t Roll on Shabbos campaign from Israel picking up this year’s prize. The innovative work, which successfully targeted the country’s brand and premium-resistant Orthodox community, has already won two Cannes Lions and Gold and Silver trophies at the Festival of Media Global Awards this year.

Finally, Dannielle Beechey, currently Global Tech Partnerships Planner at the London office, has been named as Millennial of the Year, thanks to her work on the Mars Launchpad project where, among other innovations, she launched the first-ever chatbot for pet advice. She also co-runs GeekGirl Meetup, a group that works to empower women in tech by running conferences and social events as well as working on MediaCom’s pro bono project for UN Women.

The trio of top awards were picked up at a ceremony in London last night where the agency’s work for P&G Gillette and Fairy in Israel, Cerveza Victoria in Mexico, plus Whisper, Big Bazaar, and P&G Gillette in India was also recognised as world class. In addition, the agency picked up 10 Highly Commended Awards.

This year’s success at the M&M Global Awards follows a strong performance at shortlist stage, where MediaCom was recognised as the best-performing media agency network with 33 shortlisted entries.

The win also maintains MediaCom’s impressive performance at global media awards competitions. It was named Media Agency Network of the Year at the Cannes Lions, The Festival of Media Global and in the Gunn Media 100.

This news tops off a great week in which MediaCom has been named as the leading Global Agency Network in the latest Comvergence New Business report, and the world’s best-performing agency network for Vitality in the latest Diagnostics report from RECMA.

Stephen Allan, MediaCom Worldwide Chairman and CEO, said, “Our ongoing success at the M&M Global Awards is remarkable. It is testament to our teams‘ desire, in every market globally, to create best-in-class campaigns for each and every MediaCom client. By harnessing the power of our systems thinking approach, we’re able to make a real difference to our clients’ businesses.”

MediaCom’s winning campaigns were as follows:

Best Campaign led by Ambient/Traditional Media: I Don’t Roll on Shabbos, P&G Gillette, MediaCom Israel

Best Campaign led by Content: Introducing the absolutely amazing PreWash 2!, Fairy, MediaCom Israel

Best Campaign led by Events, Experiential or Sponsorship Activation: P&G Gillette Bachelors of Shaving, P&G Gillette, MediaCom India

Best Campaign led by Media: Lo Chingon Esta Aqui, Cerveza Victoria, MBA Mexico

Best Communication Strategy: Whisper#WingsToFly, Whisper, MediaCom India

Best Integrated Campaign: I Don’t Roll on Shabbos, P&G Gillette, MediaCom Israel

Fashion, Beauty and Retail: Smart Search, Big Bazaar, MediaCom India

FMCG: I Don’t Roll on Shabbos, P&G Gillette, MediaCom Israel

MediaCom’s highly commended campaigns were as follows:

Automotive: Fill Up with Britain’s No.1 Performance Fuel, Shell, MediaCom UK

Best Campaign led by Digital: Anonymous, Cerveza Victoria, MBA Mexico

Best Campaign led by Mobile: Safety On The Road, Shell Helix, MediaCom Malaysia

Best Campaign led by Creative Ideas: Beautiful Lengths, Pantene, MediaCom Israel

Best Integrated Campaign: I Don’t Roll on Shabbos, P&G Gillette, MediaCom Israel

Best International Campaign: Gravity Light, Shell, MediaCom UK

Best Local Execution of a Global Brand: I Don’t Roll on Shabbos, P&G Gillette, MediaCom Israel

Best Partnership Award: Whisper#WingsToFly, Whisper, MediaCom India

FMCG: Beautiful Lengths, Pantene, MediaCom Israel

The Effectiveness Award: Anmum YOU&B, Anmum, MediaCom Hong Kong

10 Indian Media Companies Form Digital News Publishers Association

Ten of India’s biggest media companies who collectively serve 70% of India’s online audience have today announced a new collective, Digital News Publishers Association.

The organization is committed to providing the most credible news in all languages to the Indian audience, to self-regulation and to promoting the business and editorial interests of all members.

The digital space in India is growing exponentially and DNPA has been formed to find ways to cooperate in maximizing the current and future potential of the industry.

The 10 founding members are: Dainik Bhaskar, India Today Group, NDTV, Hindustan Times, Indian Express, Times of India, Amar Ujala, Dainik Jagran, Eenadu and Malayala Manorama. DNPA is self-funded with contributions from every publishing house at a nominal joining fee. The organization is open to any online news publisher; all membership will be cleared by the board.

 

Saturday, 22 September 2018 00:00

India must create globally recognizable brands

As Indian companies take gigantic strides in penetrating global markets with the country having one of the highest growth rates in major economies, India must create globally recognizable super brands.

“It is a great challenge to India with our tremendous potential, to create awareness and acceptance of Indian brands globally. While India has had success in creating global awareness for Yoga, Bollywood and Cricket, which are great examples of global brand building, we need many more efforts to popularise Indian brands to become global consumer brands. I think perfection, passion, resources and excellence are a must to create brands at the global level,” Mr. Amitabh Kant, chief executive officer (CEO) of NITI Aayog said.

He was speaking at Superbrands Awards Event in New Delhi.

Superbrands India pays tribute to exceptional brands across sectors including FMCG, Auto, Healthcare, Logistics, Cement and Retail among. This year 56 brand received Superbrands awards.

“Indian branding is continuously innovating and digital branding has become as important if not more than conventional branding. Branding in India across sectors has been continuously evolving and is creating the right noise to reach their TG. Superbrands India will continue to mine out the top brands in India doing exceptional branding and honor them with Superbrands seal,” Ms. Geetanjali Anand, CMD Superbrands India said.

Superbrands India is a licensee of Superbrands Worldwide, that operates in 86 countries. It was launched in India in 2002 by Mr. Anmol Dar, and has stood its ground as the most respected arbiter of branding through the years.

Improved financial health

66% merchants use social commerce to access a global consumer base

96% of social sellers attribute growth in business to social commerce

Growth of social commerce is driving digital payments as users demand more seamless and efficient payment experiences

Across the Asian markets surveyed, India leads with 84% merchants using mobile-enabled payment methods; Facebook tops as the leading platform with 89% merchants selling on it

94% social sellers cited that social commerce has lowered risks of starting business independently

PayPal is the most used payment platform in India by merchants on social media, due to ease of integration and familiarity globally

96% social sellers said that social commerce has allowed them to reach bigger markets

According to a research commissioned by PayPal, a global leader in digital payments, social media channels are no longer just networking platforms but have become digital marketplaces, where merchants and consumers buy and sell goods and services. Social commerce (s-commerce) is driving the adoption of digital payments as users demand more seamless and efficient payment experiences.

PayPal’s study “Beyond Networking: Social Commerce as a Driver of Digital Payments”, highlights the rapid growth of s-commerce across seven markets in Asia, including India. It also showcases the positive impact that s-commerce is having on merchants’ and consumers’ financial lives, and how digital payments plays an integral role by providing a secure way for sellers to sell on social media platforms.

Narsi Subramanian, Director Growth, PayPal India, said: “With digitization, India is rapidly transitioning towards a digital, mobile-first economy. The very nature of social commerce inherently encourages greater digital payment adoption. Merchants are seeing social media as a viable business platform and are open to exploring social networking sites to bring grow business and tap consumers. We demonstrate our support of social commerce with features such as PayPal.me for Business that allows merchants to request money from anyone across the globe with the click of a link. We want to create a world where everyone has the ability to sell, monetise their talent and reach out to communities beyond their own.”

India leading from the front

Among all the markets surveyed, India emerged top in terms of usage of YouTube (64%), Twitter (61%), Google+ (50%), Skype (53%) and LinkedIn (33%) for the sale of goods and services. The report highlights that in addition to low overheads and an existing pool of customers, 96% of the current social sellers feel that the concept has helped them reach bigger markets and has substantially improved their financial condition.

Merchants showed significant confidence in social commerce with over 79% selling through various social platforms. Growing digitization and increasing internet penetration in India have reportedly encouraged commerce to move online. Facebook, WhatsApp and Facebook Messenger are used most by merchants in India, than anywhere across Asia (excluding China).

Cosmetics and beauty products are sold the most through social media

About 52% of the total consumer demand on social commerce comprises of cosmetics and beauty products. This is followed by disruption in supermarkets as groceries, food, drinks and alcohol is the second most sought after category of online purchases. The report indicates that social commerce is becoming a mainstream retail channel. The main reasons for this shift include the convenience of purchasing online and the ease of payments.

Consumers in India cited security and speed as top preferences for choosing their payment method. With digital payments being increasingly integrated into social networking sites, allowing buyers and sellers to transact seamlessly, we could see a further lowering of barriers against the adoption of new payment methods as consumers become aware of their ease of use, security and overall benefits.

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