MediAvataar's News Desk

MediAvataar's News Desk

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Present ‘Delhi Ka Dangal’ and ‘Mission Delhi’

Nearly 54% of all eligible voters turned out to vote for Delhi Civic Polls for the 272 wards in which the BJP is locked in a triangular battle with the Congress and the AAP. The votes will be counted on April 26, but the outcome is billed to have a wider political impact, rather than merely being restricted to which party captures power at the Civic Centre, Delhi’s municipal headquarters. As the national capital awaits the results of a poll that was keenly watched and contested, News18 India and CNN-News18 will bring the most comprehensive counting day coverage with minute-to-minute updates.

The coverage would be led by Deputy Managing Editors - Kishore Ajwani and Sumit Awasthi on News18 India and by Executive Editor Bhupendra Chaubey on CNN-News18, who will be joined by channels’ team of correspondents, reporters and political analysts to bring most incisive analysis of the outcome of the MCD elections.

During the recent 5 State Elections Counting Day, News18 India and CNN-News18 were the first channels to call the elections in Uttar Pradesh, Uttarakhand and Punjab, far ahead of the competition. It is this legacy of leadership and formidable expertise in covering elections that the channels will bring to bear upon their coverage of these key elections.

Catch the latest happenings throughout the day on 26th April 2017 from 7 AM on News18 India and from 8 AM on CNN-News18

With A Fast Growing Base of 42+ Million Members in India,

India continues to be LinkedIn’s largest market in APAC, and the second largest globally after USA

LinkedIn, the world’s largest professional network, today announced that it has reached the 500 million member mark across 200 countries and territories. Having grown by more than 40% in India over the past two years, as of today, the platform globally represents 10+ million active jobs, 9+ million companies and over 100,000 articles posted every week.

Contributing over 35.5% to the APAC community of 118+ million members, India retains the first spot within the region. China follows second with a member base of 31+ million, while Australia comes in third with 8+ million members.

On the sidelines of the announcement, LinkedIn revealed insights to highlight the strength of the community across countries, industries, and jobs. According to findings, Gurgaon ranks highest as India’s most connected city with an average of 319 connections. While other major metros such as Bengaluru and Mumbai stand at 200 and 176.24 average connections respectively, during the analysed period.

LinkedIn also highlighted the most connected industries and job functions across the US, UK, China, Australia, Germany, France, and Brazil. For India, the ‘Staffing and Recruiting’ industry has the most number of average connections, followed by ‘Venture Capital and Private Equity’, with ‘Human Resources’ coming in at a close third. India matches its global counterparts in this aspect, as ‘Staffing and Recruiting’, and ‘Venture Capital and Private Equity’ emerge as the top two industries across USA, UK, Australia, and Brazil.

“We are extremely proud to have achieved the 500 million member milestone globally. India is the largest member base outside the United States and continues to be among the fastest growing communities. To put this in perspective, it took seven years for the first 10 million members to sign up on LinkedIn in India; but the last 10 million members were added in a little over a year! We are confident that this positive trajectory will be aided by the roll out of LinkedIn Lite, LinkedIn’s first data-efficient mobile website, to all members in India today.” said Akshay Kothari, Country Manager and of Product, LinkedIn India

According to LinkedIn’s findings, every connection of a professional on the platform:

Reflects an average of 400 new people that one can get introduced to, and build relationships with

Encompasses 100 new companies who may be looking for the skills and talents that match one’s profile 

Represents connections to an average of 500+ jobs

Ogilvy India, in association with Ogilvy Pakistan, has done another heart-warming campaign for Shan Foods, one of Pakistan’s biggest brand of spices & recipe mixes. The campaign aims to bring new neighbours together using the power of food.

The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships.

Sukesh Nayak, ECD, Ogilvy Mumbai: Everywhere in the world the neighbourhood has changed. But the connection shouldn't.

This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food.

Nikhil Mohan, Vice President, Ogilvy Mumbai: The new campaign for Shan is the outcome of a wonderful collaborative effort once again with our team in Pakistan, as well as a brave client who placed their full trust in the team. After the success of our last Ramadan campaign, we needed to come up with something that would once again strike an emotional chord with the viewer and the collaboration helped achieve just that.


O&M India

Executive Creative Director: Sukesh Nayak
Vice President: Nikhil Mohan
Creative Team: Kunal Sawant, Faraz Alam, Garima Obrah
Account Management: Supriya S Venkittathodi

O&M Pakistan

General Manager: Naved Qureshi
Production House: Absolute Productions
Director: Vasan Bala
Production Team: Prafull Sharma, Sadhya Vyas, Jigar Joshi
Music Director: Hanif Shaikh
Head of Marketing: Humayun Farooq
Marketing Manager: Mohammad Umar Malik
Brand Manager: Yousra Taj

#RoadsThatHonk is a big step towards safe highway infrastructure communication using smart anti-collision warning devices for safer commutes

HP Lubricants and Leo Burnett India have recently implemented a new innovation: the world’s first anti-collision vehicle management system. The technology, that has been conceptualised, designed and executed by Leo Burnett India, is named #RoadsThatHonk, and is aimed at safer highways across Indian roads. To amplify this initiative, a film showcasing the system in action has just been launched today.

The project was launched on NH1 in North India, along the Jammu-Srinagar Highway. The road is notorious for hairpin bends that makes it one of the most dangerous highways in the world (source: National Geographic). #RoadsThatHonk is named for the installed SmartLife poles that use radar technology across dangerous bends, alerting speeding drivers to avoid collisions. The poles are installed at key intersections, and use an advanced networked device to combine wireless technology, radar systems, and an anti-collision warning system, all powered by solar PV modules.

HP Lubricants and the National Highways Authority of India (NHAI) plan to take this technology across major highways across the country. Watch the video below:

Announcing the innovation, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, “Leo Burnett India has always believed in Humankind – we believe that creativity has the power to change and save human life. #RoadsThatHonk is rooted in a fundamental human need. For the first time ever, we have innovated a unique technology that helps make even the most dangerous roads safer for every driver, thereby saving precious lives.”

The combination of communications infrastructure and technology provides a strong foundation and a way forward towards smarter and safer mobility. The technology adapted through #RoadsThatHonk is a vision for long term growth and evolution of a host of possibilities that will enable safer commute across cities.


Chief Executive officer, Publicis Communications India and Leo Burnett, South Asia: Saurabh Varma
Chief Creative officer, Leo Burnett, South Asia: Rajdeepak Das
Chief Strategy Officer, Leo Burnett, South Asia: Dheeraj Sinha
Executive Director & Branch Head, Mumbai: Rakesh Hinduja
Creative Team: Gunjan Poddar, Arvindh Lochan, Himanish Ashar
Business head: Sidheshwar Sharma
Account management: Hirosh Mulky, Rumi Behramkamdin, Manish Verma
Production House: Prodigious India
Executive Producer: Vandana Watsa & team

Special Credits

Yuktix, Founder: Rajeev Jha & team
Secretary, PHA: Lovenesh Sathe
Project Director, NHAI: M.T. Atarde
Gammon India: Rohit Khajuria

With an aim to provide differentiated content to viewers, CNN-News18 recently initiated a revamp of its primetime with the launch of new shows - Face-Off At 9 @ 9 PM and Viewpoint @ 10 PM.

Continuing with this process, the channel will unveil two more shows starting tonight at 8 PM with India 360 and The Crux at 8.30 PM. Anchored by Senior Associate Editor ArunodayMukharji and Executive Editor Anubha Bhonsle, respectively, the shows will add further to the channel’s primetime offering.

Hosted by ArunodayMukharji, India 360 will be a one-stop destination for the day’s top news stories. The 30-minute news bulletin will provide the viewer with non-stop news from India and around the world. Statistically rich and based on facts, the show will keep the viewers updated with all the latest news from the field of business, politics, sports, crime and entertainment. With an aim to focus on stories that have not been covered through the day, India 360 will present only news in a fast-paced, crisp and concise manner.

The Crux, anchored by award-winning journalist Anubha Bhonsle, will deep dive into a top story of the day through modern storytelling. With the help of high-quality reportage and a commitment to rigorously un-layer the stories, the show will have quick reactions from the guests on the story, sidestepping long and noisy discussions. The platform agnostic show will combine the strengths of both television news and social media, and will build on the channel’s commitment of immersive journalism.

Commenting on this, Radhakrishnan Nair, Managing Editor - CNN-News18 said, “I am very excited about all the changes that we are doing to our primetime programming. Our objective is to be the one-stop destination for views, discussions, credible opinions, day’s highlights or in-depth coverage. We are confident that with this programming line-up we would be able to achieve this objective.”

Catch India 360 and The Crux, weeknights at 8 PM and 8.30 PM, respectively.

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