MediAvataar's News Desk

MediAvataar's News Desk

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News18 Network will be organizing Rising UP – the next event in its Rising Series –today in Lucknow. The Honorable Chief Minister of Uttar Pradesh Yogi Adityanath will be the Chief Guest at the event.

This platform has been conceived as a high profile and impactful coming together of the top political leadership of a state to outline and discuss their vision for the development of their state.Very aptly, the themefor Rising UP is “NayeUddeshya, Badhta Pradesh” as it promisesto discuss the development agenda set by the state’s recently elected government.

Ever since he took charge of Uttar Pradesh, CM Yogi Adityanath has been focusing on policy measures and decisions to put the state firmly on the path of growth. The CM has made his intent extremely clear that providing development oriented and clean governance is his number one priority. At the Rising UP event, the CM is likely to speak at length on his Government’s immediate priorities and the roadmap for the development of the state.

The event will also feature Deputy CMs Dr. Dinesh Sharma and Keshav Prasad Maurya as well as senior UP Cabinet Ministers Shrikant Sharma and Siddharth Nath Singh. There will also be a session with the former CM of the state and the current Samajwadi Party President Akhilesh Yadav on his views on the BJP Government, on playing the role of a constructive and effective opposition as well as on what the future holds for him and his party.

“As a credible news platform, we consider it essential to be able to provide our viewers with visibility onthe political leadership’s plans for development and governance and Rising UP will do just that” said Rajesh Raina, Group Editor, ETVNews Network.

Adding to the above Avinash Kaul, President – Strategy, Product & Alliances – Network 18 & Managing Director, A + E Networks | TV18, “As a Network we are very excited about the Rising UP event that we are doing. We are aware that our viewers expect this kind of impactful content from us - the country’s leading news network. Our plan is to scale up this initiative and to make it a milestone property for our viewers in every state.”

Tune in to News18 India, ETV UP/ Uttarakhand& CNN-News18 today at 5 PM.

Homegrown companies lead the Top Companies List for India in 2017’

LinkedIn, the world’s largest professional network on the internet, today announced the 2017 list of Top Companies in India. Formerly titled ‘Top Attractors 2016’, the annual ranking spotlights India’s most sought-after employers. The list is fueled by exclusive LinkedIn data, including job seeker reach, engagement and retention, paired with an editorial lens that examines the billions of actions by LinkedIn’s 500+ million members.

The top two spots in the list continue to be held by Flipkart and Amazon respectively, for the second year in a row. The list of 25 Top Companies in India also saw over 30% of new entrants, namely One97 Communications (#4), Tech Mahindra (#14), Swiggy (#15), IDFC Bank (#17), Vodafone (#20), Grofers (#22), McKinsey & Company (#24) and Oracle (#25). Among the companies making upward movements are Ola from last year’s #10 to #5, OYO Rooms from #16 to #9, Reliance Industries from #23 to #10, and Cisco from #24 to #16.

While every company on the India list fosters a unique culture and robust business model, it revealed a few standout insights:

Industry Disruptors Gain Preference - Professionals are attracted to companies that disrupt the status quo and lead by example. Case in point, Ola at #5 has revolutionized the urban mobility by creating an ingenious business model with services like Ola Play, Fleet, Shuttle etc. Similarly, OYO Rooms ranked at #9, has transformed the hospitality industry to become a budget traveler's first choice. Internet companies that have proved their mettle as disruptors in their space also made it to the list. These include some of the biggest homegrown names in their respective categories such as MakeMyTrip (#23) and Swiggy (#15).

Inclination Towards Homegrown Companies – Offering new possibilities and opportunities for talent within the country, homegrown companies are increasingly being considered by job seekers. From leading tech multinationals to startups, 13 homegrown companies found place in the list including HCL Technologies (#6), and Wipro (#18). The list also saw six startups (including two unicorns) making it to the top 25, including Flipkart (#1), One97 Communications (#4), OYO Rooms (#9) and Grofers (#22) among others.

“India Inc is thriving, backed by an increasing business friendly sentiment and a positive economic trajectory. Understanding the pulse of a younger employee base, enterprises in India are working to build an ethos that drives performance and also delivers a rich workplace experience. We analysed India's most attractive employers to understand how their culture and growth opportunities appeal to Indian professionals and interestingly, home grown companies are leading the list.” said Irfan Abdulla, Director Talent Solutions & Learning Solutions, LinkedIn India.

The complete list of the Top Companies is below:

Many of the companies have one thing in common, they reward their employees well. From unique welcome traditions to offering sabbaticals for tenured employees and wellbeing programs, companies offer perks in order to retain employees. Some of the interesting things that companies are giving their employees include:

Flipkart – On their first day, employees are picked up by chauffeur-driven cars and sent on a treasure hunt to familiarize themselves with the office.

Employees with over two years at Flipkart can take a career break to pursue higher studies, spend time with family or attend to medical emergencies

Amazon – Amazon offers “leave share” as part of their parental leave policy, allowing employees to gift six weeks of paid leave to a spouse or partner who isn’t eligible for parental leave at their employer

Adobe – The company has initiated many programs that emphasise its commitment to employee health. From a doctor on campus to providing free consultations to employees and their families, the company believes keeping its people healthy is the key to building a strong company culture

“All top companies in India have a strong talent brand, powered by culture and purpose. While these factors are the main drivers in attracting talent, the key to retaining employees is to create an environment where employees can grow by working on meaningful projects and contributing to the organization’s success”, added Irfan Abdulla.

Some companies that demonstrate this vision include:

KPMG India – KPMG India employees get the opportunity to tackle some of the biggest issues facing Indian businesses and governments today, like redefining urban growth in Maharashtra or helping guide the future of renewable energy

HCL Technologies – Promoting the concept of ‘Ideapreneurship’, HCL Technologies has created an atmosphere where employees are taking the lead in finding solutions and ideas and then driving them to fruition.

Saturday, 20 May 2017 00:00

Prodigious launches in India

Publicis Communications, in its commitment to bring in world-class solutions for its clients, has launched Prodigious in India. Prodigious is Publicis Groupe’s specialist production company that produces and delivers video, digital and print-led branded content. Prodigious India will offer its services across all Publicis Communications agencies including The Leo Burnett Group, Publicis Worldwide (including Marcel), Law & Kenneth Saatchi & Saatchi, and MSLGROUP.

Speaking about the launch of Prodigious, Saurabh Varma, CEO, Publicis Communications India said, “There has never been a better time to announce the launch of our own specialist production division. We hope to make Prodigious a major player in production in India in the next three years. To that end, we have made deep investments and put together a team of the best talent, technology and equipment to deliver world-class quality content for our clients. I am confident with Prodigious we have the most progressive content production company in India.”

Loris Nold, Global COO of Publicis Communications, said, “Launching Prodigious in India was incredibly important to add to our existing footprint in the region, including China, Singapore and Australia. It’s exciting news for our clients and agencies.”

Jean-François Valent, CEO, Prodigious Worldwide added, “With the launch of Prodigious not only are we capable of offering our global clients with valuable local capabilities, but we are also opening new doors to local clients as we provide the support of our 3,000-people and 37-location strong network to Prodigious India.”

Prodigious’ first initiative in India is the introduction of its video content stream, to be spearheaded by Vandana Watsa.

Watsa is a business-focused creative professional with experience in advertising, BTL and television content creation. She has worked across the advertising and television industries for over 15 years – in client servicing at agencies such as Rediffusion and Enterprise, and as a director for ad films and TV shows at UTV. She was also programming head at Times Television, post which she founded her own production company.

Speaking about her new role and her vision for Prodigious, Watsa said, “We have huge ambition for video production at Prodigious, and it is backed by the work we have done for some of the country’s biggest brands – Thums Up, Bajaj V, McDonald’s, Jeep, Amazon – over the past year. The team of executive producers, directors, line producers and editors is hand-picked by us, and it is only going scale up in the months to come. I am excited to be a part of the global roadmap and Saurabh’s vision for Prodigious. I am confident of making it a reality.”

Star India and Viacom18 win top prizes in entertainment marketing and design

Mumbai, 18th May 2017- PromaxBDA India, a global association held its 14th edition at Taj Santacruz, Mumbai celebrated a 2 day event with fantastic Boot camps, workshops, conference and the much awaited PROMAXBDA Awards. Sapangeet Rajwant, VP of Marketing, Viacom18 opened the conference with a special note on the work that PromaxBDA India has successfully been doing of inspiring the ‘creative talent and marketing brain’.

The Masterclass sessions were full house. Director of Marketing, ITV Reemah Sakaan enlightened the delegates on her session – Bravery in Branding. Rob Middleton (Astro) presented World Gold, the top global works presented across all regions and Richard Holman (Holman + Hunt) took everyone on an entertaining journey of great works. The Keynote by creative artist, Mr. Bingo shed light on his previous work and his recent book ‘The Hate Mail’ to a packed audience.

PromaxBDA 2017 unveiled the MUSE and ISIS awards across 54 categories at a gala ceremony. Top awards were bagged by Star India, Viacom18, Sony Pictures Network India, and Zee Entertainment covering a large spectrum of celebrated campaigns.

On a successful show, Rajika Mittra, Country Head (India), PromaxBDA said, “It was such a delight to see the audiences embrace new ideas and submit exceptional creative and design work at the Awards. Introduction of new categories, specialized workshops at Boot Camps and a fantastic show of international and local speakers at The Masterclass further enhanced the success of the event. It’s extremely encouraging to see the community growing and being inspired – that's what we stand for.”

Sapangeet Rajwant, VP of Marketing, Viacom18 inaugurated the masterclass sessions and said, "Viacom18 is glad to be associated with PromaxBDA India, since many years now. This alliance has helped us in bringing together a huge spectrum of the broadcast industry on one common platform. PromaxBDA has proved to be a landmark event, which has highlighted new trends and created opportunities along with recognising achievements of industry players"

Lockheed Martin Honored with 2017 Brand of the Year and BBDO Named Network of the Year

New York Festivals International Advertising Awards® competition announced the 2017 award-winners at the New York Show℠ gala held at on May 18th at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.

The annual event celebrating the World’s Best Advertising℠ was hosted by actress and TV personality, Debi Mazar and kicked off with a cocktail reception followed by the awards ceremony and an after-party at the Ascent Lounge to honor trophy-winners. The spotlight was on the 2017 award-winners as they celebrated with advertising creatives, Jury members, press and guests from around the globe.

The 2017 Executive Jury of Global Chief Creative Officers, and Executive Creative Directors, and NYF’s first-annual Film Craft Executive Jury, comprised of some of the most creative, technically advanced filmmakers in the industry today, selected the World’s Best Advertising award winners from the Shortlist chosen by the NYF’s 400+ Grand Jury members from 75 countries.

The combined 2017 Executive Juries awarded 8 prestigious Grand Prize Awards, 56 First Prize Awards, 155 Second Prize Awards, and 261 Third Prize Awards.

The prestigious 2017 Best of Show Award was awarded to “Meet Graham” Clemenger BBDO Melbourne’s Public Service Announcement for client Transport Accident Commission Victoria.

Graham is part interactive sculpture, part educational tool, and a catalyst for a global conversation; he illustrates how our bodies would need to change to survive a car crash. Using decades of road safety data and medical research a trauma surgeon, a road safety engineer and a renowned artist the human body was re-designed for survival against a low impact crash. The award-winning entry was in the spotlight scoring 2 coveted NYF Grand Prize Awards 3 First Prize Awards, 1 Second Prize Award, and a Finalist Award.

James McGrath, Chief Creative Officer with Clemenger BBDO Melbourne had this to say about earning the Best of Show Award, “It is a great privilege and humbling for us to join the lineage and legacy of New York Festivals. We are thrilled to be awarded Best of Show, we want to thank our creators and makers of course but most of all our clients, whose bravery and genuine belief in solving real world problems inspires us”

Lockheed Martin, American global aerospace, defense, security and advanced technologies company was honored with the New York Festivals 2017 Brand of the Year Award for their commitment to creativity and innovation. Creative work submitted on behalf of Lockheed Martin was honored with two Grand Awards, as well as 6 First Prize Awards.

“Field Trip to Mars” was an incredible opportunity for us to reintroduce Lockheed Martin’s brand philosophy of innovation in order to push boundaries, go further and be pioneering in everything we do," said Nettie Johnson, Vice President External Communications, Lockheed Martin Corporation. "We are grateful to our partners at McCann and honored to be recognized with such a prestigious acknowledgement of our efforts."

BBDO was center stage earning the title of 2017 Network of the Year for the fifth year in a row. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, 22 global offices earned an impressive 2 Grand Prize Awards, 7 First Prize Awards, 12 Second Prize Awards, 15 Third Prize Awards, and 78 Finalist Awards. In addition, the network was recognized with the United Nations Department of Public Information First Prize Award and 2 UNDPI Finalist Awards.

“It’s important to us that so many BBDOs in the network are represented,” said David Lubars, Chief Creative Officer, BBDO Worldwide, “because it proves that our claim of being a 'global boutique' is true; there are a lot of great BBDOs around the world."

The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums. This year’s Regional Agency of the Year Awards honors the following global agencies: Europe - Heimat Berlin; North America - McCann New York; South American - AlmapBBDO, Sao Paulo; and Asia Pacific - Clemenger BBDO Melbourne.

The 2017 Executive Jury awarded the following prominent agencies with Grand Prize Awards for their exceptional entries:

ACTIVATION & ENGAGEMENT: McCann New York, “Field Trip to Mars” for Lockheed Martin.

AVANT GARDE: Clemenger BBDO Melbourne, “Meet Graham” for Transport Accident Commission Victoria.

BRANDED CONTENT/BRANDED ENTERTAINMENT: Tohokushinsha Film Corporation, Japan “Gravity Cat” for Sony Interactive Entertainment / Gravity Daze 2.

DESIGN: Ogilvy & Mather New York, USA “The Refugee Nation” for Amnesty International.

FILM - CINEMA / ONLINE / TV: adam&eveDDB New York, USA “Buster the Boxer” for John Lewis.

FILM - CINEMA / ONLINE / TV: Tohokushinsha Film Corporation, Japan “Gravity Cat” for Sony Interactive Entertainment / Gravity Daze 2

OUTDOOR / OUT of HOME MARKETING: McCann New York, USA “The Field Trip to Mars” for Lockheed Martin.

PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: Clemenger BBDO Melbourne, Australia “Meet Graham” Transport Accident Commission Victoria.

Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2017 UNDPI Jury honored the following entries: McCann New York, USA “#MakeWhatsNext” for Microsoft earned the UNDPI First Prize Award; T/A POL, Norway “25 m2 Syria” for TV-Aksjonen NRK + Red Cross + IKEA was awarded the UNDPI Second Prize Award; and Leo Burnett Melbourne, Australia “Reword” for Headspacewas honored with the UNDPI Third Prize Award.

The UNDPI Jury also awarded the following entries with Finalist Certificates: “Switch it Off” Amnesty International, Ogilvy Germany; “Girls of Paradise” Mouvement du Nid, McCann Erickson Paris; “Check it before it's removed: naked breasts on Facebook against breast cancer.” Pink Ribbon Deutschland, DDB Germany; “Evan” Sandy Hook Promise, BBDO New York; “A Table to End Hunger” The Hunger Project Australia, McCann Sydney

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