MediAvataar's News Desk

MediAvataar's News Desk

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Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm

Zenith and Starcom recognized in independent evaluation of the media agency landscape

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave™: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape.

Zenith received the second-highest score in the Strategy and Current Offering categories, and was recognized for its ability to converge commerce and media to drive client growth. The report noted that the agency's heritage as one of the first independent media networks “sets the stage for its vision to master the newly converging media and commerce landscape,” and cites its investments in eCommerce, personalization, marketing consulting, automation, AI and data visualization skills and tools. The report also states that “Zenith shows strength in its own strategic vision, analytics, performance marketing and data sciences.”

Starcom was named a strong performer, and was noted for its ability to blend operational excellence with digital prowess. According to the report, Starcom’s “reputation as a strong media operations partner has allowed it to catch up its data practice and integrated approach to planning and activation.” The report also cites that “Starcom shows strength in operationalizing its HX process into media strategy, communications planning, buying and activation.”

Zenith and Starcom, were evaluated on 23 different criteria that assessed their current offering, strategy and market presence. Both were recognized for their collaboration with partner agencies and their approach to brand safety.

This report builds on a successful year for Publicis Media agencies scoring across Forrester Wave™ reports – with Performics being named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017 and Digitas named a Strong Performer in the The Forrester Wave™: Digital Experience Service Providers, Q4 2017.

Little Singham propagates the importance of Self Defence in Discovery Kids’ School Contact Program titled ‘Little Singham Squad’

Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country. Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, has in a short span garnered unprecedented traction across the country. Little Singham, as a part of the school contact program, will sensitize young minds about the importance of self-defense. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm and Dettol.

As a part of the special contact initiative, Discovery Kids will showcase a specially created movie offering practical tips to children to handle difficult day to day situations such as a powerful elder grabbing a young one et al. The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution.

Vikram Tanna, Head of Advertising Sales, Discovery Communications India, said, “This special school contact program will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need. Little Singham is an inspiration to young children – he is brave, intelligent, responsible, patriotic, honest and is an agent of change. We want our audiences to imbibe these positive traits of Little Singham and join the Little Singham Squad.”

Talking about the activity, Harkawal Singh, Marketing Head- Oral Care, Dabur India Ltd, said, "Dabur is committed to its motto of being dedicated to the health & wellbeing of every household. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers about oral-care and its impact on overall well-being. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids."

"Immuno Boosters by Cipla Health is proud to partner with Discovery Kids in their School Contact Program. It allows the brand the opportunity to strengthen our connect with kids by educating them about the importance of 'Suraksha and immunity' via a much-loved character like Little Singham. We are sure that through the engaging content that the teams have built, kids will be more mindful of their nutrition and learn various ways to improve their own immunity," said, Ketan Mohile, Category Director (Kids Nutrition Category), Cipla.

Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids by more than 400% this year. ‘Little Singham’ Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 5 million downloads till date.

Thursday, 20 September 2018 00:00

MN+ launches ‘Wings of Change’

Collaborates with Kajol and Nandita Das to celebrate women of Hollywood

MN+, the Gold Class of Hollywood movies, launches a specially curated property ‘Wings of Change’ to celebrate women who have created a paradigm shift in the world of cinema. Starting September 21, 11p.m on MN+, the eight-week property, ‘Wings of Change’ will feature movies starring some of the most talented and inspiring women from Hollywood.

‘Wings of Change’ is MN+ honour to inspirational women including actresses, directors, producers and others, who have seamlessly carved a niche for themselves with their acting prowess, inspiring characters, flawless direction, beautiful cinematography and art-direction.

As a part of the launch, MN+ has collaborated with two-of-the prominent Bollywood women, Nandita Das, leading Indian film-maker and Kajol, Padma Shri awardee and the most-celebrated Bollywood actress. Both Nandita Das and Kajol, two of the most dynamic and powerful women of Indian cinema, are strong influencers who have taken up matters of social relevance and have come together now to celebrate womanhood with ‘Wings of Change’.

Wings of Change will air coveted titles including ‘Gone Girl’, ‘When Harry Met Sally’, ‘Bridges of Madison County’, ‘Fargo’, ‘By the Sea’, ‘Maleficent’, ‘Tulip Fever’, and ‘The Girl with the Dragon Tattoo’.

Tune in to MN+ every Friday starting September 21, 2018 at 11 PM to celebrate women, gold-class style!

In an endeavor to drive awareness and initiate action by authorities, for Delhi’s biggest trash yard- Ghazipur; 93.5 RED FM, one of the largest and most awarded radio station network in India undertook the issue in an unconventional truly Bajaate Raho! manner. The garbage area in Ghazipur, East Delhi is a hill that no Delhi’ite is proud of. It was supposed to be any normal dump yard but because of the irregularities and shifting blame game amongst the authorities, the trash yard has now grown taller and is almost at par with the height of Qutub Minar. According to the government the garbage pile has become a hill that it has now reached up to 65 meters which was initially prescribed to the limit of 20 meters. This hill has become extremely hazardous for people who live near the area as it emits harmful methane gas which causes serious irritation in eyes and breathing problems which ultimately damages the lungs. The situation gets even worse during the rainy season, when the stench grows stronger and leachate from the trash site enters adjacent canals.

To draw eyeballs, drive awareness, provide respite to the growing nuisance of this neighbourhood and ensure the right authorities are reached, Delhi's most recognized mountaineer face Akash Jindal along with RED FM’s RJ Raunac aka Baua climbed the hill to conquer and capture the essence of #HillJaoge. #HillJaoge is a pun in many forms- one this hill will make you move with all the menace it comes with, two this hill should go and give the area a much needed cleaner hygienic environment. RED FM, known for its innovative initiatives, trekked up this garbage hill under RED FM’s Mission Mount Ghazipur campaign. The approach was that of climbing a genuine mountain, with gears and a base camp set up. A flag too was raised once the summit was conquered with "Who is responsible" written over it to really question and provoke the citizens as well as the authorities.

Commenting on the initiative, Nisha Narayanan COO, RED FM said, “At RED FM, we constantly look at ways to raise a voice and drive awareness for issues and challenges faced by our listeners in the cities. #HillJaoge is yet another disruptive initiative that will encourage the citizens to keep the city clean and hopefully not only get rid of the stench, but also get rid of this garbage hill at Ghazipur and all the hazards that comes with it. This initiative is a larger appeal to Delhiites. If at a grassroot level, we begin to segregate dry and wet waste at home itself that is half the problem solved.”

Evaluated across 23 different criteria that assessed agencies’ current offerings, strategy and market presence, Zenith was recognized for its “vision to master the newly converging media and commerce landscape” and for its investment in eCommerce, personalization, marketing consulting, automation, AI and data visualization skills and tools.

Two years ago we set our vision as a transformative, growth partner for clients. We believe that being named as a Leader by Forrester in its Global Media Agencies WAVE report is a testament to our new ROI+ approach”

The report cites that “Zenith shows strength in its own strategic vision, analytics, performance marketing and data sciences”. Forrester concluded that: “Zenith is a good fit for companies with complex data, analytics and marketing tasks. We like its moves to expand capabilities in consulting, strategy, data and technology…”

In the submission and presentation to Forrester, Zenith set out its strategy for driving business growth focusing on digital transformation, and investing in machine learning and automation.

Vittorio Bonori, Global Brand President, Zenith, said: “Two years ago we set our vision as a transformative, growth partner for clients. We believe that being named as a Leader by Forrester in its Global Media Agencies WAVE report is a testament to our new ROI+ approach that focuses on Business, Growth, Experience Planning and 1-2-1 Optimisation.”

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