MediAvataar's News Desk

MediAvataar's News Desk

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Wednesday, 18 July 2018 00:00

Publicis Media bags Lenovo Media Account

Lenovo Appoints Publicis Media Bespoke Unit to Handle Global Media Strategy, Planning and Buying

Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets.

In India, PM lands complete Lenovo product portfolio including Motorola.

Lenovo, the world’s #1 maker of PCs and tablets, has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.

The new solution will be responsible for media strategy, planning and execution and includes all forms of traditional and digital media as well as global reporting and tools for Lenovo’s B2B and B2C brands, and Motorola. Lenovo One Media will serve Lenovo globally across the Americas, EMEA and APAC.

Matt Bereda, VP of Marketing at Lenovo, explains “we are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness.”

Lenovo One Media will be overseen by Andre Marciano, who will serve as COO of Lenovo One Media. Scott Shamberg, Performics U.S. CEO commented, “Our mission is to be the premier growth driver for Lenovo across their B2C and B2B business units. We’re excited to be partnering with Lenovo to connect and integrate their performance media planning, buying and optimization across a large number of markets.”

“We couldn’t be more thrilled to partner with Lenovo in harnessing the power of our innovative media strategies to drive continued growth for the brand across the globe,” said Chris Boothe, Spark Foundry Global Brand President and U.S. CEO.

“We are very happy to expand our 2-year local digital relationship with Lenovo PC division to now a larger all media mandate across whole of Lenovo and Motorola through this global win. Their culture of innovation is a perfect fit for us, and we are excited to use our strategic capabilities to uncover new insights on their audience that deliver growth.” said Mayoori Kango, Managing Director at Performics.Resultrix India.

In India, the bespoke client unit Lenovo One Media will be led by Love Guglani.

Channel starts the shoot with Neha Dhupia on a brand fashion show ‘Styled by Neha’

Let’s agree, no matter whether we have ten items in our wardrobe or over a hundred, there are days when none of them feels right. Most people, at some point of their lives, encounter a full-blown wardrobe crisis, and are in a dire need of a revamp. To solve such fashion crises viewers might have, FOX Life has roped in Bollywood’s style queen, Neha Dhupia in an exclusive new fashion series, ‘Styled by Neha’. In the series Neha will join Elton Fernandez, who is the hair & makeup artist to Bollywood’s stars, and Diva Dhawan, one of New York’s hottest stylist, to give a stunning makeover to regular people suffering from fashion emergencies.

The show will premiere in September, and is being shot all through July, with not only the Neha and her style dream team, but also a host of other Bollywood designers and stylists. It will not only provide a unique experience to makeover candidates, but also to viewers who would be able to apply some important fashion tips and tricks highlighted in the show. FOX Life, India’s favourite lifestyle channel, has become a one stop destination for the most exciting fashion, travel, food, décor and other lifestyle content. The brand has also been on the forefront in producing spectacular, high quality Indian content that has resonated not only with viewers, but also with advertisers. ‘Styled By Neha’ gives advertisers yet another successful platform to seamlessly integrate their brand in the storyline.

Talking about the show, Shruti Takulia, Head - Productions, National Geographic & FOX Networks Group India says, “FOX Life’s Indian productions are curated keeping in mind our core audiences’ belief of always being open to newer experiences. Also, the content we bring to life needs to be incredible not only for our viewers but also for those who partner with us on our journey. The upcoming series, ‘Styled by Neha’, which has a fashion dream team led by Neha, again gives advertisers a great opportunity to connect to audiences in a meaningful way. We look forward to some brands becoming part of Neha’s fashion dream team to help viewers get their best look in place.”

‘Styled by Neha’ aims to dig out that ‘extra’ in every ‘ordinary’ women and men around us. The show is based on philosophy that everyone is perfect, though there is no harm in being a better version of yourself.

The 1-hour Special Set to Air on Friday, July 20 at 9:00 pm IST on Discovery Channel, Discovery HD World, Discovery Turbo and Discovery Science

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border, the world has been glued to the rescue and recovery details. For over two weeks, the facts of how the group ended up in the cave and the subsequent mobilization of rescue workers around the globe has been a testament of just how powerful human spirit can be—while the sudden and tragic death of one of the rescue divers underscored the seriousness of the situation.

But as each boy has been pulled out, there remains many questions. Why were these boys there? How did they survive for nearly two weeks without food and without knowing how to swim? What will their physical and mental state be moving forward? What would it take to get this group out of this treacherous cave, and why did the unique geology of this cave present so many challenges? OPERATION THAI CAVE RESCUE will be the first documentary to explore and unpack every angle of this remarkable rescue operation.

Produced in association with ITN Productions, Discovery’s OPERATION THAI CAVE RESCUE unpacks the human and scientific drama behind one of the most difficult and heart-palpitating rescues attempted in human history. With exclusive early access to men and women – including family members - who have been living and breathing the events, OPERATION THAI CAVE RESCUE focuses on the triumph of the human spirit and the extraordinary scientific and technological innovations used to complete this miracle rescue. As the clock continues to tick, and predicted Monsoon rains loom above, rescuers in the cave and above ground, plot their next move. Featuring interviews with medical and mental health experts, renowned cave diving instructors and the world’s leading cave diving rescue experts, the film paints a full picture of what the boys and their rescuers were experiencing and how these heroic divers could recover what was thought initially to be an impossible feat.

As the last boys and their coach were rescued on July 10, the world finally exhaled that breathe that has been held for 18 days. Now we collectively search for answers to understand the mystery of what happened and how, with one slight difference, the outcome might have been different.

OPERATION THAI CAVE RESCUE is produced for Discovery Channel by ITN Productions. Jon Bardin and Andrew O’Connell serve as executive producers for Discovery. Ian Russell serves as Executive Producer for ITN Productions

Wednesday, 18 July 2018 00:00

Grofers Forays into FMCG Segment

Targets INR 2,500 Crore Business by FY 2019

·Launches 7 new brands under two categories - Budget and Popular, to offer over 250 food and non-food own products to consumers

·Targets to bring the new 100 million consumers to revolutionize e-commerce industry

With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, today announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands. With this, Grofers’ private labels expands to 250 food and non-food products for its consumers. With this significant business expansion, Grofers aims to drive the next wave of growth for e-commerce sector by bringing the next 100 million customers to its platform. The brand is bullish on growth with a revenue target of INR 2500 crore and roll out of 500+ SKUs for FY 2019.

The brand’s aggressive expansion of its private labels comes as a promise to offer consumers great quality products at the lowest price, paired with a supreme experience. The Popular G-Brands category offers premium quality products under brands including ‘G Mother’s Choice’, ‘G Happy Day’ and ‘G Happy Home’. Labelled under the Budget category, the brands include ‘HaveMore’ and ‘SaveMore’ to cater to price sensitive consumers by offering entry level quality products. The G Happy Day and HaveMore brands include an array of food products like tea, fruit jam, muesli, tomato ketchup, corn flakes, rose shahi sharbat etc., whereas the G Happy Home and SaveMore brands address household needs with products in the categories of detergents, household care, oral care, tissues & disposables, kitchen tools & accessories, furniture & storage and many more. G Mother’s Choice is the flagship brand of the e-grocer that enlists a wide range of quality staples at the lowest price in the market. All the products under both G-Brands and Budget category are an assortment of great best quality offerings which will further enhance consumers’ savings in their everyday purchases. Grofers’ range of private label is priced approximately 5% to 50% lower than the market price for popular brands in these categories.

Speaking on Grofers’ business expansion, Albinder Dhindsa, Co-Founder and CEO, Grofers, said, “Our foray into the FMCG segment uniquely differentiates and positions us in the e-grocery business. This vertical expansion is key to drive our next phase of growth in India. In the last five years, we have received an overwhelming response from our customers and experienced tremendous growth. Through many industry-first initiatives, we have been instrumental in bringing new customers to the e-commerce fold with 15% of this customer base being our monthly unique shoppers. Our focus is to service what we call the ‘Real Bharat’ - the two wheeler families of India who are yet to experience the world of e-commerce and our target is to bring the next 100 million new customers to e-commerce industry through our platform.”

Reflecting on the business strategy, Saurabh Kumar, Founder, Grofers, said, “Grofers’ market disruption game plan includes providing great quality products at lowest possible prices. Towards this, our private labels under the two new categories allow us to offer high quality products at various price points to serve varied needs of our customers. We are taking our promise of Every Day Low Prices (EDLP), which remains unchallenged, to a whole new level through this move. The expansion marks yet another milestone in our success story as a home-grown brand and will significantly contribute towards shaping the overall e-commerce trajectory in the country.”

Effective June 20, 2018, Piyush Prasad has joined the Harley-Davidson India as Manager, Market Operations, based at Gurugram.

In this position, he will report to Peter Mackenzie, Managing Director for Harley-Davidson India and China.

Piyush will oversee Motorcycle, General Merchandise, Parts & Accessories, Service and Customer Experience performance within the Indian market. He will be responsible for balancing and aligning market-level, retail business growth with enterprise objectives, while delivering consistent service and support to Harley-Davidson dealers.

Piyush Prasad as Manager, Market Operations said, "India is a very important market for Harley-Davidson and I'm excited about the opportunity to help lead the Motor Company's growth here."

Before joining Harley-Davidson, Piyush worked with Renault India as National Head-Corporate, Fleet, and Institutional Sales. Prior to that, he was with General Motors India, Mahindra & Mahindra and Hyundai Motors. Piyush brings with him more than 17 years' experience in the automotive industry.

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