MediAvataar's News Desk

MediAvataar's News Desk

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Do you ever wonder about the genesis of a mobile game when you’re playing? What inspired the storyline? Who the voices behind the characters are?

At Google Play, we believe there is art, creativity and a real human story behind every mobile game. In celebration of the creative minds behind some of our favorite games, today we’re introducing First Person, a new Google Play video series that highlights the incredible personal stories of mobile game players, shakers and makers. Each episode features an individual from the mobile gaming world, who reveals their unique creative process and shares their stories of success, triumph and heartbreak.

Episodes are available on YouTube starting today. Meet our first three artists:

Ashly Burch, Guardians of the Galaxy TTG

Ashly Burch is an Emmy Award-winning voice actor who has soundtracked Aloy from “Horizon Zero Dawn” and Nebula from “Guardians of the Galaxy: The Telltale Series.” She is the co-creator of “Hey Ash, Whatcha Playin’?,” a series about preserving the playfulness of games. This episode highlights how practice and perseverance have been pivotal to Ashly’s process in bringing the most authentic voices to her games.

Bennett Foddy, Getting Over it With Bennett Foddy

Bennett Foddy is a video game designer and instructor at NYU’s Game Center. Bennett is known for developing difficult games like “QWOP” and” Getting Over it with Bennett Foddy,” both of which have attracted large online audiences. In this episode, Bennett shares why he thrives off of creating challenging games for audiences.

Vassiliki Khonsari, Fire Escape

Vassiliki Khonsari is the co-founder of iNK Stories and co-creator of the award-winning mobile game “1979 Revolution.” As a cultural anthropologist, Vassiliki works to educate and evoke conversation. Her latest work, “Fire Escape,” is a VR experience which explores gentrification in Crown Heights, Brooklyn, and premiered at the Tribeca Film Festival.


Written by Albert Cheng,Product Marketing Director at Google Play

WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change

Based at the LEVEL3 co-working space, home to Unilever Foundry and its community of startups, the partnership will drive creative innovation and enhance response to the pace of change in consumer markets

Unilever and WPP have launched a first-of-its-kind on-site collaboration with Unilever Foundry and its startup community. The initiative sees the creation of a flexible new Team Unilever model, with specialist expertise from various WPP agencies coming together under one roof at Unilever Foundry’s LEVEL3 co-working space in Singapore to provide innovative solutions for Unilever’s 400+ brands.

Pier Luigi Sigismondi, President of Unilever, South East Asia & Australasia, said: “This exciting collaboration is the first step in laying the foundation of the marketing services ecosystem of the future. When you combine the multifunctional capabilities of WPP with agile startups, you get a strong partnership which can continue to build Unilever’s core business, and at the same time address the huge shift taking place in consumers’ lives due to technological change.”

The new approach draws on talent from multiple agencies including; Burson Cohn & Wolfe, Design Bridge, Geometry, Hogarth, J Walter Thompson / Mirum, Kantar, Mindshare, Ogilvy, Smollan, Verticurl, VML and Wunderman. The WPP community will work alongside Unilever Foundry and over 50 startups, such as; Celtra, Datacraft, Happi, Next Billion, Try & Review, Unruly and Vidsee.

Peter Dart, WPP’s Global Team Leader for Unilever, said: “We wanted to take the opportunity to co-create a structure that allows us to work much more closely with Unilever and focus on all the various services along the consumer journey that can help Unilever and its brands grow. The key is agility and the enhancing ability to respond to disruption in the consumer products market as well as in marketing services offerings.”

Leading the Singapore effort is Sudipta Roy, Managing Director, Team Unilever for the Singapore Hub and SEA. He said: “We have taken a fresh approach to the ‘Team WPP’ design. Instead of designing around the brand or the category, we have designed around capabilities and intelligence in order to solve business problems. We have access to cutting-edge technology and new products across every pillar of the Unilever marketing framework through the startup community in Unilever Foundry. We look forward to collaborating with them to deliver breakthrough models, communications and consumer connections products.”

David Porter, Unilever’s VP of Media for Asia, Africa & Russia, and a key supporter of the initiative, said: “We are looking at a number of ways to bring external marketing services closer to our colleagues inside Unilever. We work more frequently in fluid, multifunctional teams, so it makes sense to bring our key partners physically closer to us and to explore different in-sourcing models. With WPP, we are taking a major step towards in-housing key external services at Unilever. The unique environment of LEVEL3 puts our agency partners much closer to our brands, closer to our data, ecommerce and internal creative resources, and also closer to the digital startups which are transforming our world.”

Mathrubhumi Group’s television channel will now be available on India’s leading premium streaming platform Hotstar. The strategic tie up will offer the Malayalam news channel in reaching out to new TG’s and new advertisers for the channel.

The deal will enable Mathrubhumi News to present its wide variety of popular talk shows, news discussion show like Super Prime Time, and programs including Yatra , Dhim Tharikida Thom, Nalla Vaartha, Chakkarapanthal etc, to a premium spectrum of users.

M V Shreyams, Jt Managing Director, Mathrubhumi Group said “Mathrubhumi News in the most reliable and impactful news platform, we are happy to partner with Hotstar and reach out to an entirely new audience to the MB News community, the platform looks promising and future ready and it’s the need of the hour to be on such a destination”.

Intex Technologies, a leading consumer electronics company, as part of its renewed marketing communications strategy, has awarded its complete creative/ advertising mandate to the recently launched MagicCircle Communications, headed by former Publicis Head - Hemant Misra. The account was till recently handled by Publicis.

MagicCircle will be handling all the three core business verticals - Mobile Handset, IT Accessories and Consumer Durable range. The agency has already won two large businesses in MakeMyTrip and GOIBIBO within weeks of its launch.

On awarding the business to MagicCircle, Mr. Keshav Bansal, Director, Intex Technologies, said, “Intex is one of the fastest growing brands in the consumer electronics space, having attained leadership position in mobiles, multimedia speakers, power banks and LED TVs apart from other products. Keeping in mind, our plans to accelerate growth and presence across media platforms through varied campaigns this year, Hemant Misra was the absolute choice as our marketing communications partner. Being an industry veteran, Hemant doesn’t need any introduction and has earned respect owing to his vast form of work and brand associations. We have worked with him earlier when he was heading Publicis India, and so he understands the ethos and essence of Brand Intex completely. We are very happy to have him with us and are sure that together we will be able take brand Intex and MagicCircle to greater heights.”

Said Hemant Misra, Managing Director, MagicCircle on the new win, “We feel truly blessed by the confidence and trust reposed in us by such a large client. My team has worked really hard on Intex in the past and the results have gladdened our hearts. It is a challenge working in these categories since they are so dynamic and competitive that we will continue to innovate and never pause at any format. We have always been treated as part of the team by the client and this motivates every member of my team to stretch both body and mind to do our best on the business.”

MagicCircle was launched on May 1st, 2018 by Hemant Misra partnered by Natwar Singh and Dheeraj Renganath.

A movie that redefined the meaning of romance with a realistic plot and relatable characters, Qayamat Se Qayamat Tak became a cult film, making debutants Aamir Khan and Juhi Chawla overnight stars.

The movie recently completed 30 glorious years and still enjoys a cult status winning the hearts of the audience with some memorable dialogues and heart-warming music. Starring Aamir Khan and Juhi Chawla in the lead along with Dalip Tahil, Reema Lagoo and Alok Nath essaying pivotal characters, Zee Classic, with its proposition Woh Zamana Kare Deewana will be airing Mansoor Khan’s masterpiece on Friday, 25th May 2018 at 6:45 pm.

Set against the backdrop of rural India, Qayamat Se Qayamat Tak is the story of two bitter rivals Dhanraj Singh (Dalip Tahil) and Randhir Singh (Goga Kapoor). All hell breaks loose when their children, Raj (Aamir Khan) and Rashmi (Juhi Chawla) fall deeply in love. Despite the family dispute, the couple defy all odds and overcome many roadblocks to be together. With the decision to set up their little paradise away from the tribulations, the couple elopes. But their fathers blinded by rage and hatred for one another, try every trick in the book to keep the young couple apart.

With melodious compositions like Papa Kehte Hai, Ae Mere Humsafar, Akele Hai to Kya Ghum Hai or Gazab Ka Hai Din ruling the music charts in the late 80’s, Qayamat Se Qayamat Tak was considered as a sleeper hit.

Will Raj and Rashmi ever come together? Or will fate succeed in separating the star-crossed lovers?

Relive the magic of the cult classic Qayamat Se Qayamat Tak on Friday 25th May at 6.45pm, only on Zee Classic

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