MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 06 November 2018 00:00

Pinterest hires Andréa Mallard as first CMO

Pinterest, the visual discovery engine, today announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap Inc.'s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration for things to buy, recipes to make or projects to try.

“I am very excited that Andréa has joined our team,” said Francoise Brougher, Pinterest’s Chief Operating Officer. “Her wealth of experience in building great brands will be an asset to our company as we continue to expand globally. She is exactly the right leader to help us illustrate why hundreds of millions of people rely on Pinterest to get inspiration and do what they love.”

Mallard brings 20+ years of experience working with international, retail and customer service-focused companies. Prior to her position as CMO at Athleta, she spent 4 years as CMO of Omada Health, a digital health company and 8 years with IDEO, where she led the global brand strategy practice as a Design Director in the US and Europe.

“It was clear from my first conversation that this is a purpose-led company with the heart, mind, and values needed to become an iconic, global brand," said Mallard. "Pinterest inspires people everywhere to create a life they love. I believe it can be one of the truly positive corners of the internet and I’m excited about the great possibilities to come.”

Mallard will report to Brougher, who recently joined Pinterest as COO in March. Mallard started on October 29 and will be based at Pinterest’s headquarters in San Francisco.

The BBC is launching a brand new business programme which will broadcast from the BBC’s Delhi bureau and air on both BBC World Service English (radio) and BBC World News (TV).

Starting 9 November in the prime-time slot of 9pm IST, WorklifeIndia will be a half-hour weekly programme providing real-time conversations on the realities of modern life.

Anchored from the Delhi studio, specially adapted for TV and radio, and presented by Divya Arya and Devina Gupta, it will tackle issues around money, work, family, business and finance for both a South Asian audience and global audience. Whether it’s discussing women in the workplace, schooling, starting a business, technology, or creativity, the show will be informative, revealing, personal and above all relevant. The aim is to offer a positive understanding of the changing factors that shape all our lives. The programme will then go daily in Spring 2019, and will also be available as a podcast.

Presenter Divya Arya says: “WorklifeIndia will be more than just a straight business programme. We’ll be exploring modern life from a host of angles - from working life, schooling, creativity, technology or romance, we’ll be bringing these fascinating stories and debates from India to the world.”

Presenter Devina Gupta says: “We’re thrilled to be launching WorklifeIndia for TV, radio and podcast from our specially adapted Delhi studio. All the issues that we will discuss are part of everyday life anywhere in the world. But being made in Delhi, the programme offers a unique perspective by using expertise from across India and Asia. It is a unique multi-platform conversation from Delhi to the world.”

Rupa Jha, Head of BBC Indian Languages, says: “We are delighted to have a new programme in English, made in India, and drawing on the expertise found in Delhi and beyond to discuss issues of relevance to the whole world. It is a programme about money and opportunity but one that’s also about saving, spending, and sharing what money can give and recognising the daily reality of a world of huge opportunities and huge disparities.”

Naveen Jhunjhunwala, COO of BBC Global News India, said: “We are very excited to be collaborating with BBC World Service to bring this new programme to BBC World News viewers, thanks to our special Delhi studio adapted for both radio and TV, particularly as Ipsos has just named the BBC as the top international news brand in India this week.”

The programme will pick up on key issues to extract global lessons from local issues. Guests and panelists will be drawn from the business community, academics and experts in Delhi and Mumbai. The show will also leverage the wealth of expertise and talent in the BBC’s Delhi and Mumbai bureaus from across the BBC’s English and Language services. It will also draw on the Business Unit's expertise and contacts in London, New York, Singapore and elsewhere.

ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy.

One month into its soft launch in 190+ countries, ZEE5 has moved into overdrive with entrusting Publicis Capital with the mandate of driving its international communications, creative campaigns and digital initiatives. The brand will be handled by the agency’s Mumbai office.

ZEE5 offers the largest width and depth of multi-genre and multi -language content across 12 languages - English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. Available across platforms, ZEE5 comes packed with 100,000 hours of On Demand content, including Indian Movies and TV Shows, Music, Cine-plays and Health and Lifestyle videos along with a slew of exclusive Originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels.

All this and more is delivered on a platform that uses robust technology to deliver a superlative and highly personalized user experience with features like content and display language personalization (across 12 and 11 languages respectively), voice search, download to watch offline option, HD Quality video, adaptive bit rate streaming etc.

Commenting on the plans for ZEE5, Archana Anand, Chief Business Officer, ZEE5 Global said, “The launch of ZEE5 globally has catapulted us into our next phase of growth and we needed a partner to help us quickly establish ourselves as the largest global platform for Indian language entertainment. Publicis specializes in transformative, effective and data-driven communication solutions, which is integral to our growth plans for ZEE5. Their data led strategic approach, strong creative framework and robust network will enable us to efficiently develop an integrated, universally resonant, and holistic brand identity globally and we are thrilled to partner with them.”

Sharing her views on the partnership with ZEE5, Srija Chatterjee, Managing Director, Publicis Worldwide (India), said, “Clearly, OTT has become the entertainment buzzword across the world these past few years. Little wonder then that we’re so proud to be partnering with ZEE5 as a leader brand and even more privileged to be entrusted with the challenging yet exciting responsibility of taking the brand global and making it the go-to destination for the South Asian diaspora and beyond. We are currently working on putting together an effective brand campaign, which through its distinct appeal will surely succeed in achieving the stated communication objective. Watch this space for more!”

ZEE5 is the new digital entertainment destination launched in over 190 countries by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages ZEE5 is home to 1,00,000 hours of On Demand Content and 60+ live TV channels.

Barista plans aggressive for the Indian Market with strategic support from Saints Art

Barista Coffee Company Limited, one of the largest Indian Coffee chains, has collaborated with Saints Art, a leading PR Firm to further support its strong market objectives. As part of the module, Saints Art will be supporting Barista with decisive and strategic services for various market penetration initiatives of the brand so as to uphold the leading position in the sector.

The Barista Coffee Company Limited has over 200 Barista Cafe and Barista Express Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka, Myanmar, Nepal and Maldives. The Café chain of espresso bars are known for the exquisite and innovative coffee experience in their comfortable environments.

Commenting on the partnership, Mr. Puneet Gulati, CEO of Barista said “We are growing at a fast pace and further plan to add more loyalty to our coffee, making sure our consumers are satisfied and increasing every day”. “Our partnership with Saints Art will help us communicate our vision and mission as per the directives as set for the Indian Market,” he added.

Commenting on the occasion, Mr. Puneet Sharma, Vice President, Saints Art said, “Barista as a coffee brand has been transforming through all these years and consistently retained its position as a preferred brand among consumers”. “We believe our strong experience and well thought PR strategy will bring in desired results for the Brand and will further help them achieve market objectives”, he added.

Tuesday, 06 November 2018 00:00

FCB India wins 2 metals and 1 shortlist at

#NoConditionsApply - Sindoor Khela, the Times of India campaign, that has won awards at every major global advertising award function in 2018.

At the coveted London International Awards the campaign has won one silver in the Non-traditional Corporate Image category, one bronze in the Integration: Public Service/ Social Awareness category and 1 shortlist in the Integration: Business-to-Consumer category.

 With the powerful message that looks to changing a 400-year-old tradition, from one of division to one of inclusion; the campaign has come a long way by winning 41 awards in 2018!

Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India, said, “This win at LIA is a testimony to the fact that NoConditionsApply – Sindoor Khela is a truly global idea. Recognised and awarded by juries all across the world.”

 Swati Bhattacharya, CCO, FCB Ulka added, “Very happy with the love this campaign has got not just from the juries of the world but from millions of women from all around the world.”

 #NoConditionsApply- Sindoor Khela has been awarded at distinguished award shows, such as, Goafest, D&AD, One Show, New York Festivals, Kyoorius, Cannes, CLIO, Exchange4Media, Campaign for Good, Laddli Awards, IPG Inclusion Award, Spikes Asia and D&AD Impact.

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