MediAvataar's News Desk
ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, has unveiled their blockbuster content slate for 2022 with 80+ titles spanning across Hindi, Tamil, Telugu, Punjabi, and Bengali.
The slate encompasses 40+ original shows and 40+ movies featuring an expansive gamut of genres, including cutting-edge thrillers, high-voltage action, gripping dramas, light-hearted comedies, and soul-stirring romances. In line with its content strategy, ZEE5’s vision is to narrate stories that mirrors the viewer’s soul and caters to every consumer cohort across the country. As part of this approach, ZEE5 has also announced collaborations with leading creative minds like BBC Studios, Applause Entertainment, The Viral Fever (TVF), along with powerhouse cinematic talent like Vetrimaaran, Prakash Raj, Amitabh Bachchan and Nagraj Manjule amongst others.
The slate of Hindi originals includes the riveting, TAJ – an epic tale of succession, the much-anticipated Forensic, Duranga – a romantic thriller, latest seasons of audience favourites like Abhay 3, Pitchers 2, Sunflower 2, Tripling 3, Never Kiss Your Best Friend 2 and Rangbaaz 3 amongst many more. Amping up the ante, the platform will also feature the digital release of some of the biggest theatrical blockbusters like The Kashmir Files, Amitabh Bachchan’s Jhund and John Abraham’s Attack to name a few. The content slate also comprises a strong line-up of regionals, with the recently launched Anantham and Gaalivaana along with some of the most awaited shows and movies in Tamil, Telugu, Punjabi, and Bengali like Nilamellam Ratham, Fingertip S2, Paper Rocket Recce Kinnerasaani, Yaar Anmulle Returns, Fuffad Ji, and Main Viyah Nahi Karona Tere Naal, Shikarpur, Raktakarabi and Swetkali. In line with the platform’s aim to offer unique and premium content to a wide variety of audiences, the high-voltage trailer of the 2022 content slate promises phenomenal and electrifying entertainment for viewers, satisfying their varied entertainment needs.
Commenting on the announcement, Mr. Manish Kalra, Chief Business Officer, ZEE5 India said, “We are enthused by the response that Indian OTT viewers have given to ZEE5, it has further encouraged us to curate a slate that caters and connects to the audiences across India. As a consumer-first brand, we have invested in expanding our creative pool bringing India’s diverse talents, creativity, culture, and stories closer to the people across the nation and to the global audience. The growth has been remarkable with a significant share coming in from the regional markets, as we bolstered our presence in South and Punjab. We have increased our investments with a concerted focus on regional content as we stand open to partnerships with global studios, independent creators, and premium content production houses across regions and languages. At ZEE5, the vision has been to be the platform of choice and I am certain the 2022 slate will address the varied interests of today’s audience.”
Speaking about ZEE5’s content strategy and the new content slate, Mr. Punit Misra, President – Content and International Markets, Zee Entertainment Enterprises Ltd. said, “Over the last couple of years, the OTT ecosystem has undergone a significant transition due to constantly evolving consumer preferences and consumption patterns. At ZEE5, our #SoulToScreen approach continues to be a critical pillar in conceptualizing the content slate for various markets and designing our content strategy. We are proud to unveil our content slate for 2022 across languages and reaffirm our commitment of engaging viewers with premium quality content. Keeping in mind the dynamism of this ecosystem and our sharp insights into India’s diverse cultural preferences, we are confident that ZEE5’s extensive mix of new originals and movies will be successful in entertaining audiences in India and globally.”
Talking about the content slate, Ms. Nimisha Pandey, Chief Content Officer - Hindi Originals, ZEE5 added, “At ZEE5, our endeavor has been to narrate real, authentic, compelling stories, and expand the canvas of entertainment; a strategy aimed to cater to our multiple consumer cohorts. We have already begun 2022 on a great note, with encouraging audience response for Mithya, Love Hostel, Abhay 3, and Bloody Brothers to name a few. At ZEE5, we are obsessive about new ideas, narratives and working with exceptional creators who are passionate about their craft. Our slate for 2022 encompasses all of this and much more, and we are confident of raising the entertainment quotient further as we move forward. We are certain 2022 will be a power-packed year for our viewers with intriguing, inspiring, and innovative storytelling.”
Through the campaign curated by Dentsu Impact, the video brings to light the beautiful bond of a mother and child that blossoms in the backdrop of a war.
Hindustan Times has rolled out a heart-warming message echoing the spirit of motherhood through a short film on the occasion of Mother's Day. Conceptualized by Dentsu Impact, the film is shot in Istanbul. It aims to bring out the sentiment that motherhood is bound by neither geopolitical borders nor blood and biology. Even in war and adversities of a vast scale, a mother’s care, compassion, and love shine through. These emotions define the bond shared by a mother and a child, and it is these emotions that make the bond resilient, keeping hope alive day after day.
Aparna Bhawal, Vice President, Marketing at Hindustan Times, said, "Mothers are the epitome of resilience and strength. Motherhood is an emotion unbound by any restraints and is not defined by borders or birth. We found Mother's Day to be the most fitting occasion to celebrate this very spirit of motherhood and its soft yet strong nature. This video is our tribute to the beautiful bond marked by unconditional love and solicitude."
Anupama Ramaswamy, Managing Partner & National Creative Director, Dentsu Impact, quoted, “The world needs more mothers. Because mothers work ceaselessly to keep humanity and hope alive, wherever they are. With all that is happening in the world today, we believe only a mother can lead us on the path of kindness, love and empathy. It is a mother’s spirits to make the world a better place that #HTSalutes. And this film is our humble attempt to celebrate this spirit.”
Bob, Director, Good Morning Films, commented, “The story when narrated to me by Anu, had such a different take on motherhood and was so boundless that I immediately got excited to do the film. Also hats off to the team at Hindustan Times, to do a film which potentially arouses various sentiments within the system and beyond. This happens around us; that we sometimes forget that motherhood is not just a state of being, but also a spirit. Through this film, we have captured the spirit of motherhood that knows no boundaries, and also have broken the format of normal stories set in a native context. Ours is a classic story which can be felt across borders.”
#HT salutes is an initiative where we, at Hindustan Times recognize the exceptional efforts of front line workers/professionals who stand like pillars of our society. We take this opportunity to thank them and show our gratitude for their efforts.
As part of its strategic transformation process, India’s premier news channel India TV has announced the appointment of Ms Priya Mukherjee as Group President- Network Development.
Priya will be driving India and International Distribution for Linear TV and OTT.
Priya, a veteran in the Media Industry, comes with 23 years of experience in Distribution and Marketing. She started her career with Indian Express and subsequently, she has built herself a stellar reputation by being part of organizations such as Discovery Channel, Sony Entertainment Television, Network 18, Den Networks, Republic Media Network and GTPL. Priya would be reporting to the Group CEO Vinay Maheshwari.
Commenting on Priya’s appointment, India TV Group CEO Mr Vinay Maheshwari said, “We are glad to have Priya on board. I am sure her rich experience of managing distribution will help India TV scale new heights”
Priya brings to her position a series of stellar achievements and rich industry experience, which will further help us move strongly towards achieving our mission and creating new industry benchmarks. Quoted Ms Ritu Dhawan - Managing Director India TV.
MX Media has built the largest digital entertainment ecosystem in India with 1Bn+ app downloads on Android, 300Mn MAUs globally and 200,000 hours of content across 10 languages in the last three years.
With the start of the new fiscal year and its continued pursuit to charter new growth areas and scale the business to newer heights, MX Media, today announced its new Corporate Team.
MX Media defines the new journey with aggressive growth and efficiency targets, unearthing the true potential of the current and new businesses. The organizational restructuring of its team involves new appointments and a rejig of roles amidst their leadership team to focus on the user journey, drive new user growth, deploy best practices and bring operational efficiency.
The restructuring includes teams for User Growth, Marketing & Brand, PR & Corporate Communications, Revenue, SVOD Distribution & Partnerships, AVOD and Revenue Planning & Strategy who will work with MX Media, Chief Operating Officer, Nikhil Gandhi.
The entertainment Super App has appointed Niraj Mishra as the Head of User Acquisition & Performance, Amandeep Singh, Head of Growth Strategy & Analytic and Swati Kaushik as the Head of Programming Strategy & Content Operations.
MARKETING & BRAND
Sandeep Das is the Marketing Head and will drive show campaigns, trade marketing, brand and consumer strategy.
PR & CORPORATE COMMUNICATIONS
Usha Rachael Thomas will lead Public Relations and Corporate Communications for all MX Media businesses.
SVOD, DISTRIBUTION & PARTNERSHIPS
Abhishek Joshi will be heading the SVOD business along with Partnerships and Distribution.
Dina D'Souza will lead the direct client and agency business as Revenue Head of AVOD OTT. Nitin Kemse will Head the Network Revenue and drive new ad verticals for self-serve platform - MX Advantage & MX Audience Network. Ashish Patil will lead MX Studios business and will be supported by Pankaj Malani & Suresh Menon for revenue and production operations respectively.
REVENUE PLANNING & STRATEGY
To bring similar focus in Revenue planning and Strategy, Kunal Bharti will lead this function to drive excellence in pricing strategy, market share growth, planning and best practices. He will be supported by Ramgopal Iyer.
Commenting on this development, Nikhil Gandhi, Chief Operating Officer, MX Media said, “The last year has been dynamic, transformative and extremely rewarding for MX Media. We are extremely proud of our businesses scaling new heights and the value we have been able to create for our customers, shareholders and employees. We are pleased to announce a restructuring of functions and new leadership who will work in driving this exponential growth story further at MX Media.”
93.5 RED FM, India’s leading private radio and entertainment network is celebrating the exceptional 15th edition of the T20 league with ‘Shor Macha Ke Haisha’. The campaign is adding noise to the existing enthusiasm, aggression, and entertainment of the tournament.
Our impeccably talented host who is most loved for her sense of humour and perfect comic timing, RJ Karishma is adding wit and enthusiasm to the T20 experience. Her hilarious take on ‘Saas Bahu’ has the audience rolling on the floor laughing with cricket comedy reels. Along with her, RJ Umang is presenting a brand new segment ‘Naya Saal Naya Shor’ introducing debut teams and players. Furthermore, the segment ‘Pre & Post Match Wala Shor’ wherein our in-house cricket experts, our jocks are dissecting and laying a foundation of excitement for that day’s match is garnering a lot of interest from the audience.
The enthusiastic and overwhelming response is what is making the ‘Shor Macha Ke Haisha’ campaign a roaring success. And we are looking forward to elevating the T20 league madness in the following days.
RED FM presents the Shor anthem that celebrates the spirit and aggression of the tournament. The anthem resonates the ultimate clash of titans on the cricket pitch so million fans could groove to this hummable cricket cracker. Being packed with dynamic energy and an upbeat rhythm, the right mix of notes and talented artists make it a catchy one.
RJ Karishma’s comic take on T20 league