MediAvataar's News Desk

MediAvataar's News Desk

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Monday, 19 February 2018 00:00

FYI TV18 presents Iron Chef Gauntlet

A battle of top chefs to win the ultimate culinary title

Ever wonder what happens when top 7 chefs battle it out for the most-coveted title in the culinary industry – Iron Chef? Alton Brown, an American television personality and food show presenter has taken up this challenge. Join Alton on his hunt to find the perfect chef on FYI TV18’S Iron Chef Gauntlet, premiering 19th February every Monday at 10 PM. This show takes cooking to a whole new level which is nothing like the mainstream culinary shows you’ve seen before.

Iron Chef Gauntlet is a reboot of ‘Iron Chef America’ and combines elements of ‘The Next Iron Chef’. The show features the seven ‘Iron Chef Wannabes’ fight for the ultimate culinary title. In each of the first five episodes, the challengers compete in two rounds. The first one being a themed challenge judged by Brown, who determines the chefs who finish on top and at the bottom. Following this, the contestants take up a secret ingredient challenge, where the winner of the first round chooses a competitor to face off with the least successful chef of the first round. From peppers to cheese, the secret ingredient could be just about anything. A rotating panel of judges then determines which of the two cooks goes home at the end of the second round.

Don’t get excited yet, the Iron Chef is far from being found. The last chef remaining in the group goes into the sixth episode where the contestant has to run through a gauntlet of Iron Chefs, including Bobby Flay, Masaharu Morimoto and Micheal Symon. If the finalist scores more points than the Iron Chefs combined, he or she joins the coveted ranks of Iron Chefs. Despite the scrutiny, there is a risk of not finding an Iron Chef at all! The intriguing content keeps the audience hooked on till the very end.

Tune into FYI TV18 every Monday 10PM to watch the battle of the Iron Chefs

Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL).
The business was won as part of a multi-agency pitch.

Group CEO Tanmay Mohanty says “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making ZEE5 a powerful business.”

Says Archana Anand, Digital Head, ZEE5 India, “ZEE5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish ZEE5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”


Monday, 19 February 2018 00:00

Daniel Wellington launches in Mumbai

Daniel Wellington, the Swedish watch brand known for its sleek, stylish and minimalistic designs celebrated the opening of its first store in India at the historic Fort area of Mumbai with an exclusive party at the store.

Present on the occasion were Roger Kylberg, CEO of Daniel Wellington with the stylish actor Parineeti Chopra and Magnus Toveberg, Executive Director IMEA, Daniel Wellington.

Sprawled across an area of 1000 sq ft, the store will house the brand’s timeless accessories for Men & Women. Worldwide best-sellers, such as the Dapper Collection, Classic Black Collection and the beloved Classic Petite are available in the store, along with a wide assortment of accessories including classic cuffs & trendy interchangeable watch straps.

City’s well heeled, stylish, young and uber set Adah Sharma, Ritvik Dhanjani, Bruna Abdullah, Vin Rana, Sharad Malhotra, Asha Negi, Vikas Gupta, Priyank Sharma, Kishwar Merchant were seen coming together for an evening of celebration.

Commenting on the brand’s foray into the Indian market, Roger Kylberg, CEO of Daniel Wellington, says: “India is an emerging and vibrant market with huge potential. Our increased presence enables us to accelerate our global expansion and it further reinforces our commitment to grow our business in the region”.

Daniel Wellington has established itself as one of the fastest growing and most beloved brands in the watch Industry. In the recent years Daniel Wellington has grown its global market share exponentially and accelerated the store openings worldwide.

Sunday, 18 February 2018 00:00

Investing in Indonesia

With more than 133 million people online, Indonesia is home to the fifth largest population of internet users in the world. And amazingly, Indonesia’s online journey has just gotten started—Indonesians continue to embrace the internet rapidly and half of Indonesia’s population has yet to connect to the internet.

Indonesia already has a thriving internet economy and a bustling startup scene, home to four of Southeast Asia’s eight “unicorns,” but we’d like to do more to help supercharge and grow with it. So, to help Indonesians build the next great startup, we’ve already trained nearly 60,000 Indonesians on mobile app development, toward our goal of reaching 100,000 developers by 2020. And to help more Indonesian small businesses tap into the power of the internet, our Gapura Digital initiative has trained more than 40,000 small business owners in 10 cities, with more cities to come.

To help all Indonesians access information and get things done, we continue to work on products and features with Indonesians in mind. Indonesia was the second country globally to get Google Station, our product to deliver high-quality public Wi-Fi with local partners. We have also designed products to work for Indonesians. YouTube Go helps Indonesians watch their favorite videos even with poor connectivity. And most recently, Indonesia was one of the first two countries in the world to get our new app, Google Go, which makes searching the internet faster and simpler for Indonesians on slow connections.

But there is still more we can do to support and participate in Indonesia’s growth. That’s why we’ve invested in one of Indonesia’s leading startups, GO-JEK. GO-JEK is led by a strong Indonesian management team and has a proven track record of using technology to make life more convenient for Indonesians across the country. This investment lets us partner with a great local champion in Indonesia’s flourishing startup ecosystem, while also deepening our commitment to Indonesia’s internet economy.

By investing in local companies, building locally relevant products and training local talent, we hope to see more amazing local champions like GO-JEK emerge in Indonesia. As always, we’re driven and inspired by our users and partners and are always on the the lookout for more opportunities to support them. Terima kasih dan sampai jumpa lagi.


Source:Google In Asia (OMH), the health and lifestyle platform of Jagran New Media, the digital business of Jagran Prakashan Limited, has been awarded as the Best Healthcare/Medical Industry Publication – Digital by the World Digital Marketing Congress.

The World Digital Marketing Congress is designed to recognize and share exceptional work done by the Marketing fraternity to take their brands into the digital era.

The award was presented under the Best Digital Publications category of Global Digital Marketing Awards. The award ceremony was held on 13th February, 2018 at Taj Lands End, Mumbai.

Over the years, has established itself as a complete health and lifestyle platform which provides information that is comprehensive, reliable and relevant in all respects. Its vision is to become the most preferred digital destination for health and lifestyle-related content across the Hindi belt of India by delivering novel content while ensuring user engagement through online communities and reliable advice provided by a panel of experts. has been registering healthy growth which includes its ratings as the #1 health website in India and #3 worldwide (as per ComScore Mobile data for Oct’17), #1 health facebook channel with 3.1 Million likes, and 186,000 YouTube subscribers with 2 Mn video views every month.

On this remarkable win, Mr Bharat Gupta, CEO – Jagran New Media said “We are immensely happy at this occasion and hope that the winning run continues. It’s a great honor for our company and we accept it with all humility and great responsibility. We are hopeful that continues with its winning streak and won several more accolades in future within the health and lifestyle segment.”

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