MediAvataar's News Desk
Jagranjosh.com the education and career website of Jagran New Media, the digital business of Jagran Prakashan Limited, has been adjudged as the Best Education Website by the World Digital Marketing Congress.
The World Digital Marketing Congress is designed to recognize and share exceptional work done by the Marketing fraternity to take their brands into the digital era.
The award was presented under the Website Awards category of Global Digital Marketing Awards 2018. The award ceremony was held on 13th February, 2018 at Taj Lands End, Mumbai. The award recognizes the Jagranjosh.com as the most relevant destination for the student community in the field of education.
Since its inception in 2010, Jagranjosh.com has established itself as the one-stop-destination for the education and career needs of students, starting right from school through college till the time, when students land their first job. Jagranjosh.com is driven by its focus on providing relevant, factual and useful information in rich media formats that enables students to take informed career decisions and become successful in life.
Jagranjosh.com through its customized offerings on MBA and engineering entrance exams and other relevant educational content, has earned many accolades in the past also, which include the site being ranked as the No# 1 website in the Education category, as per ComScore Nov’17 (Multi-platform educational category).
On this remarkable win, Mr Bharat Gupta, CEO – Jagran New Media said “We are immensely happy at this occasion and hope that the winning run continues. It’s a great honor for our company and we accept it with all humility and great responsibility. Through Jagranjosh.com, we always aspire to provide a platform to the student community which enables success in their career and life at large.”
Online spender base estimated to grow 2-3x across sectors led by women, new users from smaller cities
Capturing the growth of digital influence and key consumer insights that will drive the next phase of digital consumer spending in India, Boston Consulting Group (BCG) and Google India today released a report, Digital Consumer Spending in India: A $100 Bn Opportunity. The report projects that the potential for digital spending is expected to grow 2.5 times from ~$40bn to ~$100bn by 2020 led by sectors such as Ecommerce ($18-45bn), Travel & Hotel ($11-20bn), Financial Services ($12-30bn) and Digital media ($200-570mn). The report also finds that women, new users from non-tier 1 cities and 35+ years shoppers will drive this growth.
The report states that with deeper penetration of mobile phones and affordable data plans, the number of online spenders will not only increase over the next few years but there will be a dramatic change in the users’ profile. It also estimates that by 2020, the women shoppers will increase 2.5x and older shoppers will increase more than 3x compared to today. With the improvement of infrastructure, online shopping will take off in India from cities beyond metros and together it is expected to comprise more than 50% of the total online shopper base by 2020.
Speaking about the key findings of the report, Nimisha Jain, Partner & Director, The Boston Consulting Group, India said, "There is a clear evolution as consumers move from awareness of online platforms to their first purchase and further down to become more frequent buyers – triggers and barriers to online purchase evolve with each stage. Very different actions are needed to unlock growth and move consumers from one stage to the next."
The report highlights that there are 75-80% internet users who do not spend online currently. This underscores that even though the digital media has gained ground over the last few years, the actual digital spending is still in evolutionary stages in India. The BCG- Google report also outlays the key triggers and barriers at each stage of online consumer evolution with an aim to help drive digital spending. The report draws out implications for companies across each stage, with nuances highlighted to give a category perspective of relevant implications.
Speaking about the key findings of the report, Nitin Bawankule, Industry Director, Google India said “Digital spending in India are at a cusp of significant wave of change, while we have seen enthusiastic response to adopting newer forms of digital payments in the last few years, the base is still relatively small. The ecosystem needs to focus on creating a very targeted value proposition for different segment of users and across different categories to drive larger adoption. For example, in Food & Grocery category, convenience becomes a key trigger for frequent shoppers while discounts are important for occasional shoppers and quality is a key barrier among offline shoppers.”
The report calls out specific actionable insights for different sectors to drive adoption among the non-buyers. For the price conscious Indian users, discounts can be a good trigger to drive trials and building comfort with digital and guiding them along the purchase pathway.
Among occasional shoppers, which comprise of 75-85%, value added services will be the key differentiator - innovative delivery models, delivering a real value proposition (over & above deals/discounts) and ensuring hassle-free post-sale service. And, for ‘Frequent Shoppers’ comprising of ~15-25%, it is imperative to create unique propositions like loyalty programs and develop customized communications to drive stickiness.
The report also highlights nuances in implications across product categories (like Fashion, Durables etc.), service categories (like Travel & Hotel, Financial services etc.) and content & information categories (like OTT, Real Estate, Job search etc.).
The findings in this report are based on qualitative and quantitative research conducted by BCG’s Centre of Customer Insight (CCI) combined with the qualitative and quantitative studies conducted by Nielsen and Third Eye Research. Insights from these researches were then combined with BCG’s proprietary models as well as BCG’s industry intelligence.
Unibic, a renowned name in the cookie industry and one of the fastest growing brand in the segment has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare Bangalore office.
Unibic is one of India’s largest ‘real’ cookie production company with a range of over 24 variants and an added sugar free segment. They have also just launched their healthy range of biscuits suchas Gluten-free, Ragi & 40% Oats.
On the new appointment, Nikhil Sen, Managing Director, Unibic Foods Pvt. Ltd. said, “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next level. Mindshare is a reputed agency and comes with high recommendations. We are confident that together we will be able to reach our desired goal.”
Commenting on the new win, Prasanth Kumar, CEO, Mindshare South Asia said, “We are delighted to work with premium cookie brand Unibic. We look forward to working with the team on their strategic marketing initiatives to deliver their business outcomes and strengthen the brand’s position in the cookie category.”
Zee Entertainment Enterprises Ltd. launched its brand new digital entertainment platform, ZEE5, with a captivating music video conceptualized and executed by BBH India. With lyrics in 12 Indian languages, the song brings to life ZEE5’s unmatched offering – the best of local and international content on one platform.
The music has been composed by Amit Trivedi and lyrics have been written by Amitabh Bhattacharya in partnership with the BBH team. The video titled #ApniBhashaMeinFeelHai has been directed by Nitesh Tiwari.
A first in the country, ZEE5 brings India’s largest and comprehensive library of vernacular content with programming in 12+ languages. Ergo the key insight behind this campaign is our love for languages as Indians. There is nothing like the feel of your language. From lullabies to abuses, your own tongue is the best way to express and to feel.
Ms. Archana Anand, Digital Head – ZEE5 India said, “We see ZEE5 as filling a definite need-gap in the Indian market for strong language content and navigation experience across Indian languages. We believe this market to be hugely underserved and hence, see this approach as key to driving our India win. Our platform will be as relevant to the urban elite as it is to the new digital audiences experiencing Internet for the first time. India’s digital story is going to be fuelled by new language consumers and that’s exactly who ZEE5 is for. Our Brand Anthem celebrates this spirited new India, globally savvy, yet happiest in the language of their comfort. Keeping in mind the distinct audiences, two versions of the anthem have been created - one for the North market and one for the South, each catering to the specific market nuances for authenticity and connect. Hats off to the trio of Nitesh Tiwari, Amit Trivedi, Amitabh Bhattacharya for creating an anthem that is just so much fun and to our Creative agency BBH for working with us on the same.”
Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added, “ZEE5 is an entertainment brand for India. All of India, not just Hindi speaking India, English speaking India, or Tamil speaking India but India in all its colourful, textured difference. And what better way to connect with India than through a song? Our effort was to not just say why this brand is different from all the other OTTs out there, but to demonstrate the difference through our communication. We’ve had so much fun collaborating with the amazingly talented Nitesh Tiwari, Amitabh Bhattacharya and Amit Trivedi and we hope the music video for both the South and the rest of India strikes a chord with our audience, because, as we all know, if you like the song, you’ll probably watch the movie.”
BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.
Ms. Samina Nalwala, Senior anchor, BTVI had an impactful conversation with Mr. Feroze Azeez, Deputy CEO, Anand Rathi Private Wealth Management on various facets of efficient financial planning. The session provided in-depth knowledge on personal finance with recommendations on investment options to multiply wealth and attain financial independence. . The duo also answered questions on various aspects of wealth creation from investing in mutual funds, stocks to multiplying return on investments with long term wealth creation plans.
“It has always been our objective to update and educate our audiences about the latest happenings in the financial market. We have conceptualized ‘Financial Planner’ to impart knowledge and aid every individual with the financial know-how necessary in this economy. This on-ground session with an expert helps viewers understand the economic know-how, possess knowledge and develop skills to ascertain different options available to achieve long term wealth creation.” said Siddharth Zarabi, Executive Editor, Business Television India (BTVI)
Catch the telecast of these events on 17th Feb @ 9 am and 18th Feb 12 noon, and 24th Feb @ 9 am and 25th Feb @12 noon.