MediAvataar's News Desk

MediAvataar's News Desk

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A mobile-first, global platform for travelers

Huge initial traction with over 25,000 users signing up within 72 hours of global launch

A Bengaluru based startup has launched Rove, a travel app intended to connect users with like-minded travelers from across the world to create and preserve memories with the travel community.

While social networks like Twitter, Instagram and Facebook connect you with people of varied interests, Rove is an exclusive travel social platform that connects passionate travelers based on their most loved interests.

Rove aims to fill that gap in the social networking world, and initial traction suggests that it is serving a definite and underserved need. Within 72 hours of the global launch on May 12, 2018, 25,000 people signed up and the app has been trending in ‘Social’ category on the Google Play Store. The app has just been launched for Android smartphones and will soon be available for iOS as well.

Headed to Manali for trekking? Find trekkers around you and get hiking recommendations in the area while sharing your photo of the Himalayan trout fish you had for dinner. Backpacking in Spain? Skip the people who prefer resort vacations, choose backpacking as an interest, and connect with backpackers near you.

Rove enables you to post your stories, get instant recommendations, and even chat and meet up if you like. You don’t need to visit old-school travel websites since the app allows you to get recommendations from fellow, like-minded travelers. So, discover that off-beat café or the underground jazz bar – whatever is your thing!

Rove encourages travel, instead of visiting destinations, and helps you share your experiences with the global travel community and connect with travelers who share the same interests as you.

According to Natarajan H K, “Like-mindedness will be a new dimension in the consumer internet world, and it will fundamentally change the way people consume and connect on the internet.” Natarajan is one of the co-founders of Glynk and leads the product at the company.

Rove is a product of Glynk, a social networking platform that connects like-minded people, has a million users from across the world. Glynk was founded by Natarajan H K, Kumar Anchal, and Niranjan Sukumaran who are alumni of IIT and NIT and have solid experience in building consumer internet products at organizations like Microsoft, Yahoo, and Akamai.

Network makes key promotions in the face of continuous growth

In a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit Agrawal has been elevated to the role of Head of OMD India – West. The promotions are in line with the executives’ long-standing track record of achievements and will enhance the agency’s leadership capabilities as it continues to take on fresh growth in the Indian market.

Menon takes on her new role with immediate effect and will work closely with OMD India’s CEO, Priti Murthy, in building the OMD brand nationally. A media veteran with multifaceted experiences, Menon has worked across media agencies, television channels and on the client-side at Samsung. Since joining Omnicom Media Group in 2013 to lead on planning for the network’s Delhi office, Menon has proved her mettle and earned the status of a trusted partner to the agency’s longstanding clients. In this new role, she brings her media agnostic approach, helping clients to focus on what really drives value for their brands instead.

Speaking on her promotion, Menon commented: “I am really excited about energising our team in India to drive data-enabled, integrated solutions for our clients and look forward to seamlessly onboarding our new clients. It’s important for us to continue evolving our approach for clients and OMD is well equipped to futureproof their businesses. I am excited to be a part of the journey.”

In his new role as Head of OMD India – West, Agrawal will drive and consolidate fresh avenues for growth. His presence as a strong business leader is already felt by some of the most iconic brands, and his consistent delivery of innovative solutions to complex business problems has earned him respect and appreciation from both local and regional clients. During his eight years with OMD, he has been instrumental in delivering several innovations and industry-first initiatives – a feat that he will undoubtedly continue as the agency continues to expand its presence in West India.

Speaking on his appointment, Agrawal commented: “OMD is now well underway on its new path, with a rejuvenated focus on helping clients make ‘Better Decisions, Faster’. I am thrilled to be part of this momentous occasion as we extend our footprint in West India and I look forward to working with our clients and teams to make a mark for this region.”

Speaking on the promotions, Priti Murthy, CEO of OMD India, added: “I am delighted to partner with Sulina and Lalit in their new roles. As an agency that is committed to generating business results for our clients, both Sulina and Lalit embody this value proposition, having spent considerable time in the industry and at OMD. These promotions are also a testament to the talent of our teams, taking our agency from strength to strength. I look forward to working closely with them both in navigating OMD’s continued journey of growth in India.”

Video technology company Mirriad today announced the expansion of its global team with the additions of Tim Jones, Head of Global Head of Research and Insights, and Neha Warrier, who has been named VP of Sales in India.

Jones and Warrier both possess a firm understanding of the current video advertising ecosystem as well as shifting viewer consumption habits across the world’s leading broadcast networks.

Jones brings extensive research and insight experience from both the publisher/technology side as well as advertising agencies. Most recently he served as Head of International Research and Consumer Insight for AOL, positioning the company as a leader in understanding a diversity of audiences across digital platforms and products including TechCrunch, Skype and MSN. Prior to AOL, he spent five years at Microsoft driving key research and programmatic advertising strategies in Europe. Jones is also a former Chairman of the Research Committee for IAB Europe, where he helped shape the organization’s industry leading research and intelligence on how to deliver ROI for brands. He brings a comprehensive grasp of international advertising practices and unique insights to enhance Mirriad’s customer engagement and in-video consumer experience.

Warrier has rich and diverse experience working with some of the most established media companies in the world including NBC, Sony, and most recently with Discovery Networks, where she was responsible for building several of Discovery’s portfolio brands. She is brought on to build a strong revenue pipeline and drive strategic alliances with premium content makers across linear and digital platforms in the region.

Says Mirriad CEO Mark Popkiewicz, “We’re delighted to add the caliber and breadth of experience that Tim and Neha bring to the team. Both of these individuals have long and impressive track records in advertising, measurement and media, and will be instrumental in nurturing our core product offerings and global relationships.”

Recently, Mirriad unveiled a new 10-second in-video ad unit designed to provide advertisers with quality brand exposure within mainstream entertainment content. At a time when audiences are tuning out of traditional video advertising but consuming more video content than ever, Mirriad’s In-Video Advertising solution offers streaming platforms the ability to monetize while meeting key industry requirements for safety, verification, viewability and value.

Says Tim Jones, “This in-video advertising platform is a natural solution to a problem that’s plaguing the industry; ad fatigue. I’m looking forward to bringing my knowledge and data-driven insights to help drive success for Mirriad’s customers.”

Says Neha Warrier, “I have over a decade of experience working with some of the most established and reputable brands in Indian media. Mirriad offers one of the most unique bespoke solutions I’ve seen, both for broadcast networks who want to reduce ad load, and for advertisers and brands who are trying to reach their target audiences more effectively. I’m delighted to be joining during this exciting time of growth.”

New York Festivals International Advertising Awards® competition celebrated the 2018 award-winners at the New York Show℠ gala held on May 17th at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.

The annual event celebrating the World’s Best Advertising℠ was hosted by actress and TV personality, Debi Mazar and kicked off with a cocktail reception followed by the awards ceremony and an after-party to honor trophy-winners. The spotlight was on the 2018 award-winners as they celebrated with advertising creatives, Executive/Grand Jury members, press and guests from around the globe.

The 2018 Executive Jury of Global and Chief Creative Officers, in addition to NYF’s Film Craft Executive Jury, comprised of some of the most creative, technically advanced filmmakers in the industry today, selected the World’s Best Advertising award winners from the Shortlist chosen by the NYF’s 300+ Grand Jury members. The combined 2018 Executive Juries deliberated and awarded Best of Show, 9 prestigious Grand Prize Awards, 76 First Prize Awards, 111 Second Prize Awards, and 216 Third Prize Awards.

For a complete list of the 2018 award-winners, please visitHERE.

The coveted 2018 Best of Show Award was awarded to “Fearless Girl” McCann New York for client State Street Global Advisors’ SHE fund: an investment fund for companies with more women in leadership. The statue of a fearless young girl standing up to Wall Street’s Charging Bull became a symbol of female empowerment, the icon of International Women’s Day, a piece of city art, and a social media phenomenon. People across the world emulated her stance as an expression of personal empowerment. “Fearless Girl” was in the winner’s circle taking home 3 Grand Trophies and an impressive 9 First Prize Awards.

“We are thrilled that Fearless Girl had caught the world's attention and that gender diversity in the corporate world had a visible champion,” said Devika Bulchandani, president of McCann New York. “To be recognized by your peers for the continued impact she is having with the Best of Show honors is exhilarating and humbling.”

Procter & Gamble Corporation, the American multi-national consumer goods corporation was recognized with the New York Festivals 2018 Brand of the Year Award for their commitment to creativity and innovation. Saatchi & Saatchi New York’s “It’s a Tide Ad Campaign,” for client Procter & Gamble, earned 2 distinguished Grand Awards and 4 First Prize Awards.

McCann Worldgroup was in the spotlight; the network was honored with the title of 2018 Network of the Year. The prestigious award is presented to the agency network that achieves the most awards and produces the finest caliber of work. The network earned, along with the 2018 Best of Show and 3 Grand Awards, a staggering 18 First Prize Awards, 19 Second Prize Awards, 21 Third Prize Awards, and 96 Finalist Certificates.

“We can’t thank our clients enough for partnering with us on brave ideas that end up having a huge impact on culture. Winning Network of the Year is a huge honor, especially with so many other agencies and networks doing incredible things. It is a testament to the resiliency of the people of McCann Worldgroup, all around the world.”—Rob Reilly, global creative chairman, McCann Worldgroup

The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums. The 2018 Regional Agency of the Year Awards honor the following agencies: Europe - Jung von Matt, Germany; North America - McCann New York; South American - AlmapBBDO Publicidade e Comunicação LTDA, Brazil; Mena - FP7 Egypt and Asia Pacific - Cheil, Hong Kong.

The Independent Agency of the Year, based on total points earned, is given to the non-networked agency that obtains the highest score for entries in all competitions across all mediums, irrespective of whether these have been entered by the agency or another party. Jung von Matt, Germany is the 2018 Independent Agency of the Year.

“It is a big honour for Jung von Matt to win the prize of Independent Agency of the Year of the New York Festivals and we welcome this in particular as it strengthens again the non-networked-agencies. In addition, we are very delighted, that it is a joint achievement of various Jung von Matt agencies in various locations for different clients,” said Doerte Spengler-Aherns, Chief Creative Officer, Jung Von Matt /SAGA Germany.

The Film Production Company of the Year Award is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency, or another third party. The 2018 Film Production Company of the Year Award goes to Rattling Stick for their award-winning work for Saatchi & Saatchi New York’s “It’s A Tide Ad Campaign”.

“It’s an honor to be recognized by New York Festivals as Production Company of the Year for “It’s a Tide Ad”. On behalf of Rattling Stick and Traktor, a huge thanks to Saatchi NY and P&G for the opportunity and collaborative efforts that created a transcendent campaign. Every day we strive to elevate the ideas that come our way and it’s truly special when all of the components come together as perfectly as they did for Tide,” said Jeff Shupe, Executive Producer, Rattling Stick, Santa Monica & London.

New York Festivals honored two of New York City’s iconic theatre organizations, The Broadway League and the American Theatre Wing with the New York Festivals Lifetime Achievement Award. Their commitment to fostering awareness of the theatre industry and their co-sponsorship of the Tony Awards, theatre’s highest honor, make them deserving recipients of this distinguished award. Heather Hitchens, President & CEO of the American Theatre Wing and Charlotte St. Martin, President of the Broadway League accepted.

The 2018 Executive Jury awarded the following prominent agencies with Grand Awards for their exceptional entries:

ACTIVATION & ENGAGEMENT: McCann New York, USA “Fearless Girl” State Street Global Advisors.

AVANT-GARDE: McCann New York, USA “Fearless Girl” State Street Global Advisors.

DIRECT & COLLATERAL: FF Paris, France “Libe des refugies” Libération.

FILM - CINEMA / ONLINE / TV: Saatchi & Saatchi New York, USA “It’s a Tide Ad Campaign” Procter & Gamble - Tide.

INTEGRATED: Colenso BBDO Auckland, New Zealand, “The Child Replacement Programme” Mars / Pedigree.

MEDIA: Saatchi & Saatchi New York, USA “It’s a Tide Ad Campaign” Procter & Gamble - Tide.

OUTDOOR / OUT of HOME MARKETING: McCann New York, USA “Fearless Girl” State Street Global Advisors.

PRINT: Akestam Holst NOA Stockholm, Sweden “IKEA Pee Ad” IKEA Sweden.

PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: FF Paris, France “Libe des refugies” Libération.

New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2018 UNDPI Jury honored the following entries: Jung von Matt AG Germany “The Gender Pay Gap Experiment” for TERRE DES FEMMES earned the UNDPI First Prize Award; Kolle Rebbe GmbH Germany “Misereor Micro Meals” for Bisch fliches Hilfswerk MISEREOR e. V. was awarded the UNDPI Second Prize Award; and Grey Germany “Open your eyes” for TERRE DES FEMMES was honored with the UNDPI Third Prize Award.

To view a showcase of the 2018 New York Festivals World’s Best Advertising trophy-winning entries please visit: HERE.

Changi Airport Group celebrates colourful return of its iconic ‘Be a Changi Millonaire’ promotion

Luck has never been more pervasive at Changi Airport as the group celebrates the return of its iconic ‘Be A Changi Millionaire’ shopping promotion with a colourful campaign by Ogilvy Singapore.

To kick off the ninth installment of the anchor retail promotion, the theme of the campaign adopts the simple metaphor that shows how one finds a proverbial pot of gold at the end of a rainbow – in this case, a shot at winning either S$1 million dollars or the ultra luxurious Jaguar E-Pace SUV.

As part of the six-month long campaign which will run from May to October 2018, Ogilvy Singapore developed a film which features the rare sight of rainbows flowing along the airport boulevard and into the terminals, resembling a tidal wave of luck streaming into Changi Airport. Using rainbow lightsticks mounted on the back of a moving car, the video was filmed at a high-frame rate which creates an echoing effect of racing light streaks around Changi.

Melvyn Lim, Executive Creative Director, Ogilvy Singapore said, “We wanted to create an atmosphere of luck with some of its most iconic metaphors. Rainbows are a wonderful sight themselves; and anyone who’s lucky enough to spot them are always left in awe. We captured that feeling in the film with the new Jaguar E-Pace, by using the magic of Pixelsticks to recreate rainbows in the night – literally wrapping the airport in a colorful streak of luck!”

Edwin Lim, General Manager of Airside Concessions, Changi Airport Group said, “The ‘Be a Changi Millionaire’ shopping promotion is Changi Airport’s flagship airport-wide campaign aimed at rewarding our shoppers and diners. This year, building on the concept that ‘luck is all around’ in Changi Airport, we planted lucky charms such as the four-leaved clover and the 88-butterfly throughout the airport and in our online game site to make shopping and dining even more exciting for our passengers and visitors. We have also lined up some intriguing activations in the lead up to the grand draw to be held in January 2019.”


Project title: ​Luck is Everywhere
Client: ​Changi Airport Group
Creative Agency: ​Ogilvy Singapore
Chief Creative Officer: ​Eugene Cheong
Executive Creative Director: ​Melvyn Lim
Account Management: ​Brenda Han, Alex Chong, Vanessa Ho
Creative Director: ​Loo Yong Ping
Art Directors: ​Nico Tangara
Copywriters: ​TJ Sie
Production House: ​The Prosecution Film Company
Director: ​Ros Yusof

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