MediAvataar's News Desk

MediAvataar's News Desk

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Times Internet’s music broadcasting service, continued to clock hours of entertainment for its listeners with 1.8 billion playouts and 150 million hours of music being played in 2015. Unbeatable melodies in English, Hindi and regional languages continued to entertain listeners and made millions of heart pulsate to their beat as Indian and international artists dominated the music scenario in India.'s top artist playouts in English, were popular artists Justin Beiber with 10 million listeners and Selena Gomez with 6 million listeners. Rendition of soulful melodies by Arijit Singh (178 million) and Lata Mangeshkar (120 million) continued to rule the hearts of Hindi music lovers.

The year 2015 turned out to be more the year of romance sparking off a trend by itself, with most listeners of giving greater preference to romantic songs, over the pulsating beats of peppy party numbers. In this category, the king of soulful music and romance, Arijit Singh ruled the hearts while Yo Yo Honey Singh set feet tapping in the party circuit.

Wiz Khalifa's song See You Again was at top song in English music while the top album in the same category was Furious  7. In hindi music Ankit Tiwari's song Tu Hai Ki Nahi was top song while the album from the film Roy came out to be the most played album.

Interestingly, soulful rendition of touching ghazals ruled the roost post 8 pm, thus making ghazals and heartbreak songs the most preferred numbers over happy songs to wrap the day. EDM consumption was the highest on the weekend--Saturdays--and it showed a steady growth of 55%. Approximately, 68 million songs/albums/playlists/artists were selected as favourites in the year 2015. Five playlists were created every minute by users on

In 2015 the most preferred music turned out to be Bollywood music which counted for a sizeable chunk of 76.3% listeners while the other categories took away the remaining space.Regional music too grew by leaps and bound s and unveiled its own medley of trends on in 2015.Tamil artist Anirudh Ravichandar clocked 8 million playouts thus making him the most preferred regional artist. He was closely followed by Honey Singh whose rendition of peppy Punjabi music recorded 5.4 million playouts. The third spot was claimed  by Telugu playback singer and superstar artist SP Balasubramanium who had 4 millions playouts. On Gaana.con the most preferred languages in 2015 were Telugu, Punjabi and Bengali.As compared to 2014, witnessed significant growth in 2015 in regional music consumption by 99% in Bengali, 142% in Punjabi and 867% in Telugu.

Ombudsman: media and social responsibilities will be the prime focus of discussions

The Global Communication Association (GCA), a not-for-profit professional body, is pleased to announce the eleventh international conference  of media experts and communication specialists from around the world, to be held in the historic city of Mysuru,Karnataka, India, on 28-29 January, 2016. The University of Mysore which is celebrating its Centennial  will be the academic partner hosting this conference. The conference will be one of the highlights of the grand centenary celebrations.

The 2016 India conference focusing on ‘Ombudsman: Media and social responsibility’, has aroused keen interest amongst many participants from around the globe coming from different academic and industry backgrounds. At a time when there is a massive explosion of the media across the globe, be it of the traditional variety or the new media, it is increasingly being looked upon as a powerful instrument of social change. On the flip side, as with any instrument that can influence vast sections of a society, there are also other ‘powerful forces’ that will misuse the media for vested interests.

Established in the year 2007, the GCA objectives are the promotion of academic research in global communication studies among major universities worldwide; facilitation of joint project and research opportunities among scholars and students. More importantly, GCA provides an eclectic international platform for corporate executives, communication specialists, policy makers, academicians, bureaucrats, political leaders, public relations practitioners and co-related industry professionals to meet, interact and generate new ideas for growth.

“The purpose of this conference is to engage in key discussions with an intrinsic aim to share information, promote culture, identify challenges, find solutions and exchange the most updated knowledge on various topics of public relations, media and communication”, says Prof. Dr. Yahya R. Kamalipour, Chairman, Global Communication Association (GCA).

In the past, GCA conferences have been successfully organized in many other countries across different geographies such as China, Oman, India, Poland, Malaysia, Zambia, Canada, Russia, India and most recently, in Germany.

In the two-day conference deliberations, about one hundred media and communication experts from across different continents are expected to propose and discuss the latest communication challenges out in the open and solutions on hand.

“On this very prestigious occasion, it is befitting to honour the memory of Karnataka’s one of the most pre-eminent public relations professionals of all times, Mr. A. P. Chowdappa, fondly acknowledged by the industry as “a veritable PR institution”, with the institution of the second international award in his name”, added Mr. Krishna B. Mariyanka, Curator and Organising Secretary, 11th GCA Conference, Mysuru.  In his distinguished career spanning over five decades, Mr. A. P. Chowdappa is best remembered as General Manager (PR) of HMT Limited, Bengaluru, which, in its ‘hey-days’, was very famously known as the ‘Time-keeper of the nation’. Mr. A. P. Chowdappa is an inspirational and legendary figure, who nurtured many a talent, particularly in the fields of media and communications.

The Mysuru 2016 GCA Conference will honour seven eminent personalities/ organisations, who have immensely contributed to the public affairs, media and communications profession/ industry across academia, government, corporate, non-government, media as also, agency sectors with the coveted A. P. Chowdappa Memorial Award for Excellence in Communication for the year 2015-16. A jury of GCA will select the awardees from a list of nominations that are currently being received. The grand recognitions ceremony and awards gala night will be held at 7 pm on 29 January 2016 at Hotel Radisson Blu Plaza, Mysuru, India.

Mysuru is gearing up to host the 11th International GCA Conference in India on 28 and 29 January 2016, and in fact, India has earned the honor of hosting this global mega-event for the third time in five years, the first one being in 2009.

India’s leading smartphone player and consumer electronics brand, Micromax Informatics Ltd., today announced the appointment of Vikas Thapar as its new Senior Vice President-Finance. In this role, Thapar will be responsible to build the company’s asset and revenue base while leading the external relationship developments with all key stakeholders including bankers, equity partners, investors and government authority among others.

Commenting on the appointment, Mr. Rajesh Agarwal, Co-founder, Micromax Informatics Ltd. said, “We are delighted to have Vikas who brings with him a wealth of financial experience across industries and is very much aligned with our industry, brand and culture. With his expertise spanning over two decades, Vikas will be a great asset to our company as we transform from just a devices company to a hardware, software and services organisation. His extensive insight, knowledge and experience should allow him to quickly contribute to driving performance at Micromax."

Thapar will also be responsible for overall financial and management accounting policies and procedures, fund syndication & financial resourcing, group operations, legal entity structuring while providing strategic support for business expansion through operational and functional optimizing activities. He will also be taking charge of risk management, control and compliance.

Commenting on his new role, Vikas Thapar, Senior Vice President-Finance, Micromax Informatics, said, “Micromax is an incredible organisation that maintains its entrepreneurial spirit while ramping up to grow as a formidable force in the global handset industry. I am excited to have joined the company at such an important juncture to lead its finance initiatives as it enters the next phase of growth led by disruptive innovations and commitment to consumers and business partners.”

With an illustrious career spanning over 25 years, Thapar has worked in telecom, IT and infrastructure domains. Prior to joining Micromax, he was the Executive Director at Avocado Management Services and before this worked with leading firms like One97 Communications (PayTm), Bharti Airtel, Morepen Laboratories, Hutchison Telecom, Times Internet, HFCL etc. during the course of his career.

Thursday, 07 January 2016 00:00

Netflix Is Now Available Around the World

World’s Leading Internet TV Service Now Live in More than 190 Countries

Netflix launched its service globally, simultaneously bringing its Internet TV network to more than 130 new countries around the world. The company made the announcement -- and the service went live -- during a keynote by Co-founder and Chief Executive Reed Hastings at CES 2016.

“Today you are witnessing the birth of a new global Internet TV network,” said Hastings. “With this launch, consumers around the world -- from Singapore to St. Petersburg, from San Francisco to Sao Paulo -- will be able to enjoy TV shows and movies simultaneously -- no more waiting. With the help of the Internet, we are putting power in consumers’ hands to watch whenever, wherever and on whatever device.”

For one monthly price, members around the world will be able to enjoy Netflix original series including Marvel’s Daredevil and Marvel’s Jessica Jones, Narcos, Sense8, Grace and Frankie, and Marco Polo, as well as a catalog of licensed TV shows and movies. In 2016, the company plans to release 31 new and returning original series, two dozen original feature films and documentaries, a wide range of stand-up comedy specials and 30 original kids series -- available at the same time to members everywhere.

While largely available in English in most new countries, Netflix today added Arabic, Korean, Simplified and Traditional Chinese to the 17 languages it already supports.

“From today onwards, we will listen and we will learn, gradually adding more languages, more content and more ways for people to engage with Netflix,” said Hastings. “We’re looking  forward to bringing great stories from all over the world to people all over the world.”

Netflix will not yet be available in China, though the company continues to explore options for providing the service. It also won’t be available in Crimea, North Korea and Syria due to U.S. government restrictions on American companies.

Since Netflix launched its streaming service in 2007, the service has expanded globally, first to Canada, then to Latin America, Europe, Australia, New Zealand and Japan to include 60 countries.

Netflix is available on virtually any device that has an Internet connection, including personal computers, tablets, smartphones, Smart TVs and game consoles, and automatically provides the best possible streaming quality based on available bandwidth. Many titles, including Netflix original series and films, are available in high-definition with Dolby Digital Plus 5.1 surround sound and some in Ultra HD 4K. Advanced recommendation technologies with up to five user profiles help members discover entertainment they'll love.

Thursday, 07 January 2016 00:00

Content? It’s all about the people

With so much talk over the future of content, it’s time to ignore the hype and get back to basics.

Whether we like it or not, the word ‘content’ has come to encompass a whole breadth of publishing formats. If we accept advertising legend Dave Trott’s point that ‘content’ in its broadest sense is simply a delivery mechanism we can then move on and focus on what we should deliver.

The challenge for organisations is that the pressure to become a regular publisher of content has turned the Internet into a wild cacophony of noise, and not all of it useful or of high quality.

To understand what constitutes ‘useful’ content, we need to strip it back to basics: people. Who are the target audience? And what’s the purpose of the content being served to them?

Who is the audience?

As brands and their agencies taken on the mantel of publisher, it is critical they have a journalistic background. Journalists’ audiences are real people, not corporations, so they know how to structure the story and always relate it back to them. If they confuse, bore or patronise their audience, they lose it and will struggle to win it back.

The same goes for brand publishers. People must come first. What are their audience’s issues, and how can our brand help them solve them? It’s not about the product functions, it’s about the real ways those functions can help people.

Our content must achieve emotional resonance.

What’s the mission of your content?

In the same way organizations should not issue press releases when they contain no news, brands should not publish content until they are clear on its true purpose. Otherwise we’re just adding to the noise.

Each piece of content, whether it is a video, podcast or simple Twitter card, needs to have an objective. Is it to entertain, educate, instruct? Where does your content fit into the wider decision journey of your target audience; are you driving brand awareness or advocacy, for example? Are you clear on the action you would like them to make and how this could potentially benefit them? Have you factored in the device from which they’re most likely to be consuming your content?

These are elements that we as marketers should feature in our content calendars so that every time we publish we are disciplined in who we’re trying to reach, and relevant when they interact with our content.

Embrace the a paid media future

I once heard someone say that if your content is good enough it will be found, and I agree to an extent. Content nowadays has to be extraordinary and have the catalyst of an influencer to give it wings.

For everything else, there’s paid media. Grayling’s Global Director of Digital Marketing, Jan Mikulin, recently spoke at a UK Public Relations Consultants Association (PRCA) debate on the future of paid and the consensus among consultants present was that paid media is going to feature heavily in future campaign planning and execution.

In conclusion, if we want our content to resonate and achieve our business objectives, then we need to make it useful, people-centric, visually stimulating and we need to be prepared to have to pay for it to be seen by audiences beyond our existing online communities.




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