16 May 2022 14:22

MediAvataar's News Desk

MediAvataar's News Desk

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All set to boost India’s start-up ecosystem once again, Shark Tank India gears up for its second season as its begins Registrations on SonyLIV

A perfect pitch is all that it took to get a life changing deal! Firing up the business growth engine with 85000+ phenomenal entries, the first edition of Shark Tank India successfully paved the way for budding entrepreneurs from all walks of life where the Sharks invested Rs. 42 crores across 67 businesses. After a stupendous success of season 1, Sony Entertainment Television’s Shark Tank India produced by STUDIONXT has opened the registrations for its second season from 30th April only on Sony LIV. Whether you are a home entrepreneur, business owner, start-up or just have a business idea, here’s your chance to realize your business dream and scale it.

With a rapidly changing business environment, India’s dynamic start-up culture has seen innovative ideas that are triggering revolutionary changes. Bringing forth entrepreneurs scattered all over India with innovative business propositions & products, be it Jugadu Kamlesh’s KG Agrotech, a multipurpose bicycle for farming; Duvvuru Varshitha’s healthcare start-up Vivalyf Innovation’s non-invasive glucometer; ‘Annie’ created by Tinkerbell Labs; Sulay Lavsi’s Bummer, an Indian comfort wear brand; Skippi Ice by, Ravi Kabra and Anuja Kabra or ‘Momo Mami’ Aditi Madan’s BluePine Foods, amongst many others – the very first edition of Shark Tank India celebrated the distinctive spirit of entrepreneurship. The ‘pitchers’ or the participants on the show demonstrated that even the simplest of idea can have world changing potential; making ‘Sharks’ bite the bait!

Are you ready to dive into the Shark Tank? Follow a simple, four-step process to try your luck in turning around your business idea, business prototype or active business into a successful reality!

STEP 1 - ONLINE APPLICATION

Download or update the SonyLIV app and fill the Shark Tank India Season 2 registration form by following the instructions mentioned on the app. Mention your business idea. If you hook the Shark Tank team with your idea, you will proceed to the next step.

STEP 2 - THE PITCH

In this stage, the Shark Tank team will get to know the applicants and their business ideas better. The applicants will have to tell the team what makes their business idea extraordinary and why is it worth investing in! This will have to be done in the form of a compelling video pitch (3 min long) which will decide whether the idea is worth making the cut on Shark Tank India Season 2.

STEP 3 – THE AUDITION

The selected applicants will go through a round of auditions with the Shark Tank team which will be the penultimate step towards making it big with the second season of Shark Tank India.

STEP 4 – THE SHARK TANK

This is the ultimate test of perseverance. The selected applicants or the ‘Pitchers’ in this stage will find themselves face-to-face with the ‘Sharks’ or the investors who will understand, assess and make an offer based on the applicant’s final ‘pitch’.

To register head to https://sharktank.sonyliv.com/

Carlton D’Silva, Paresh Chaudhry, Praveen Someshwar, Rajat Ojha, Rekha Nigam, join this year’s ABBYs jury chair and complete the panel

The ABBYs Award Governing Council has assembled a power packed Jury Chair, rounding it out with five more renowned industry veterans.

Carlton D’Silva - Co-Founder House of Awe and Musemakers Marketing Services.

After a long stint at Hungama, Carlton now oversees the development of Film Marketing in House of Awe and Brand Marketing in Musemakers. Awards won include Cannes Lions, The Abbys, Kyoorius, Olive Crown Awards, New York Ad Festival.

Paresh Chaudhry - Group Executive director, Value 360

Paresh heads Value 360, India's fastest growing and the most awarded PR agency. He was formerly Group President & Chief Brand Custodian at RIL. Paresh has judged at the Cannes Lions and Abbys, ET Brand Equity and Sabre Asia. Paresh is the founder President of the Indian Forum of Corporate Communicators (IFCC)

Praveen Someshwar - MD & CEO – HT Media Group

Praveen Someshwar is busy transforming HT into a new-age media group, with digital initiatives and innovation being the driving forces. Under his leadership, HT Media Group is well on course to become a digital first organization, creating multiple agile business units focusing on new niche domains. Praveen was earlier with Pepsico heading their North and South East Asia businesses.

Rajat Ojha - CEO, Gamitronics

A passionate techie, Rajat Ojha has worked at Hungama and currently heads Gamitronics. Awards won include Indie Innovation Award, Casual Connect, Hamburg, Game of the year for Kung Fu Dhamaka Google Maiden Canvas Showcase SFVR Game of The Year.

Rekha Nigam - Director, Sutradhar Media & Communications

Rekha has headed language dept in several agencies. She won the Ad Club Campaign of the year for Salaam Bombay and New York Ad festival Gold for Ruf n Tuf jeans. She was Programming Head of Sony Entertainment Television, screenplay and dialogue writer for major Hindi films like Parineeta and Laaga Chunari Mein Daag.

BBC Young Reporter India (BBC YRI) has reached over eight thousand students in one hundred and sixty schools, including sixteen government schools across twenty-seven states in India.

BBC YRI is a media education programme aimed to provide media literacy skills to young people aged thirteen and above. It was launched in India by BBC News in partnership with Internews and in collaboration with DataLeads in the last quarter of year 2021.

Following the success of the programme, young people have learned about critical thinking, fact-checking and digital safety provided through virtual workshops during the height of the pandemic when harmful and misleading information about vaccinations, and fake Covid-19 cures were in wide circulation.

The programme would like to invite more educators to make use of the powerful workshops, exercises, videos, and tutorial notes that can be used freely to benefit the next generation of news consumers across India. More details here, https://www.bbc.com/beyondfakenews/young-reporter-india/.

The journey so far:

• 180+ teachers benefitted
• 250+ hours of media training conducted remotely
• Comprehensive training material developed
• BBC YRI newsletter reached 100+ schools
• 51 trainers selected and trained, including 24 media educators, 13 teachers, 3 journalists and 11 others.

The programme adapted components of the already successful BBC Young Reporter programme in the UK, emphasising that students should pause and think before sharing emotional and unverified content with family and friends. You can see how the workshops were developed and delivered in this video. https://www.bbc.com/beyondfakenews/what-is-fake-news/

The trainers demonstrated many of the techniques used by journalists to evaluate information. The students were encouraged to use the BBC’s “REAL checks” tools and to ask simple questions used by journalists’ questions, like Who? How? When? Why? Where?”. They also shared tools for checking and verifying content. The interactive activities and analytical tools can be used beyond the classroom, encouraging curiosity, and building student confidence in their ability to spot misleading content.

The workshops use local, up to date examples, and encourage participants to build local communities of critical thinkers. Post workshops the students came up with variety of content to share with their schoolmates, and families beyond the classroom, which was showcased in BBC YRI newsletters.

BBC Reality Check’s India Reporter, Shruti Menon, helped develop and deliver the programme. She says the spread of harmful fake news is a huge problem in India, “In my role as a journalist, besides reporting on stories, it is important to share my insights, knowledge and experiences of using tools and techniques in fact checking - to help our young audiences not to be fooled by the deluge of misinformation around us.”

BBC YRI programme has demonstrated that there is both a hunger and need for this training in India. Shruti will continue to support the project by training her BBC colleagues to deliver workshops in schools.

Rupa Jha, Head of India, BBC News emphasised the importance of focusing on young people – our future audiences, “We think it’s important that we not only cover and bust fake news, but it is also important to educate the next generation. They are going to face the menace of this demon.”

The BBC, Internews and DataLEADS believe that the future of trusted media is dependent on audiences who understand how to evaluate and value truthful, independent news. As Tim Davie, the BBC’s Director General said, from Delhi to the recent Trust in News Conference in March 2022, “We know that encouraging audiences to think critically about the information they consume is essential to the future of trusted news.”

The workshops received a very positive response from schools, teachers, and students. See below for more information.

QUOTES FROM PARTICIPANTS

Feedback from students

It was very informative…..it is very important to make aware of what is real and fake news. We wish that such type of workshop should reach many more students and get benefitted in future.”

“This webinar has been very helpful and very informative. It made me more conscious about fake news and all. We should have such types of webinars in the future.”

“It was a very informative and productive webinar which helped us to differentiate between fake and real news.”

It helped me to step into the shoes of a reporter, it helped me practice critical thinking, and confidently choose information and reject online misinformation. We should think twice before sharing any information or news or forming an opinion based on online information. Fortunately, there is a lot we can do to avoid this.”

Feedback from teachers and principles

• “The workshop was very fruitful and it really educated the participants about the importance of factual news and how to effectively prevent fake news on social media platforms. Overall the workshop was very engaging and provided a first hand opportunity to young minds to learn the nuances of news making in digital world.” Deepti Kandhari, Delhi Public School, Jammu & Kashmir

• “The topic that you have discussed is pertinent in today's environment, where fake information and misinformation is creating social havoc. Your effort in enabling the students to deal with this social menace by accepting credible information through real check, will help them and the community at large. In fact many students were so moved by your brilliant programme that some of them even planned to become future journalists.” Srabani Dasgupta, Pramila Memorial Institute, West Bengal

• “With about 40% of school children being on various social media platforms it becomes imperative that they are equipped with skills to discern fake news. In these workshops, the students were made aware of their role in tackling this challenge as combating fake news and other such concerns, that is our collective responsibility.” Ruchi Sharma, Vivek High School, Punjab 

Student / Teen Media Literacy Champion Network

Students used multiple ways to share their experience (such as skits, assembly speeches, short videos, posters, cartoons, slogans, poems, letters, and jingles) and educate the world outside about fact-checking and debunking misinformation. As well as sharing activities via the programme workshops.

Monday, 02 May 2022 00:00

A Rendezvous with Piyush Pandey

As a part of its Rendezvous series, The Chambers, India's very first exclusive business club, presented a Rendezvous – Open House with Piyush Pandey in association with HSBC and Penguin Random House India.

The evening witnessed Piyush Pandey in a candid conversation with Shereen Bhan, Managing Editor – CNBCTV18. The advertising wizard took the audience on a journey into his work, thoughts and experiences, at a truly memorable evening at The Chambers, Taj Mahal Hotel, New Delhi.

The evening was the perfect mix of grace and warm hospitality at Taj Mahal, New Delhi with classic elegance in a contemporary setting in the Capital’s landmark location with stunning views of the city’s skyline. The enlivening conversation with the advertising legend, Piyush Pandey was insightful and memorable. To celebrate the launch of the book, the event was graced by Rama Pandey, Tripti Pandey, Seema Goyal, Kiran Manral, Amrit Mathur, to name a few.

Piyush Pandey is chairman of Global Creative and executive chairman of Ogilvy India. In Open House, Piyush Pandey bares it all and he takes the readers on a journey into his mind – his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami, who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten readers.

Rendezvous - a collection of curated events based on three pillars – Epicurean, Engage and Entertain – providing a collection of experiences from culinary delights and drinks, moderated panel discussions and performances by the best in Art & Culture, Music and Stand-Up Comedy.

Olam Group has appointed Maya Hari as Chief Executive Officer (CEO) of its climate-tech venture Terrascope .

Headquartered in Singapore, Terrascope empowers companies to accurately and efficiently manage and reduce their carbon emissions through its smart carbon management platform. Maya reports to Suresh Sundararajan, CEO of Olam Ventures.

Maya joined Terrascope from Twitter Inc. where she served as Vice President of Global Strategy and Operations, and as Vice President and Managing Director of Asia Pacific (APAC). She brings to Terrascope 20 years of experience managing teams and leading international businesses with a robust track record in leading high growth mobile, data and commerce businesses.

“I’m thrilled to be joining one of the most promising climate-tech ventures today. Terrascope addresses a very real problem many companies face in their climate action strategies. While a growing number are commendably committing to net zero, most are unable to make a real impact because they underestimate the challenges in measuring, managing and reporting their data along the way. Terrascope simplifies that journey for them,” said Maya.

Reducing Greenhouse Gas (GHG) emissions has increasingly become an imperative for enterprises as they rethink how they run their business while being planet inclusive. The first step in this journey is measuring carbon emissions accurately. According to a Boston Consulting Group survey “Use AI to Measure Emissions - Exhaustively, Accurately, and Frequently”1, while 85% of organisations are concerned about reducing their GHG emissions, only 9% of organisations are able to measure their emissions comprehensively.

Terrascope addresses two key challenges companies face in their decarbonisation journey, namely the speed and accuracy of data collected; and capturing Scope 3 emissions, which is the indirect emissions across the value chain typically constituting the bulk of a company’s carbon footprint. Terrascope’s data science and machine-learning platform enables companies to do both while giving Management the ability to track progress through centralised dashboards to better chart their decarbonisation journey.

“We are seeing strong demand for Terrascope’s solutions and are delighted to welcome a strong and experienced leader like Maya to lead the business and to steer it to the next phase of growth. With Maya at the helm, I am confident Terrascope will grow from strength to strength and help more companies achieve their net-zero ambitions,” said Suresh.

Earlier this year, the company appointed Mathavan Arugalaimuthu as Chief Technology Officer (CTO) of Terrascope. Mathavan has more than two decades of experience in the Technology space and has previously held leadership roles at Yara International, GE and Autodesk.

The Terrascope platform powers Olam's emissions measurement demonstrating clear improvements in accuracy and measurement cycles. The platform has subsequently completed multiple pilots across the Food and Beverage sector in the UK and Asia. The company is currently engaged in additional client engagements across different industry sectors.

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