MediAvataar's News Desk

MediAvataar's News Desk

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WPP today announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients.

The new organisation will be distinctively positioned as a provider of end-to-end solutions – through creative, data, commerce, consulting and technology services – at a global scale.

Wunderman and J. Walter Thompson share many core clients, who will now have simpler access to the expertise of both agencies. And, as technology reshapes marketing, Wunderman Thompson will also capitalise on close and long-standing partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce and SAP.

The newly formed agency will be led by Global Chief Executive Officer Mel Edwards, who is currently the Global CEO of Wunderman. Tamara Ingram, CEO of J. Walter Thompson, will become Chairman.

Mark Read, CEO of WPP, said: “Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding – award-winning creativity alongside deep expertise in technology, data and commerce – in a single organisation.

“Clients want greater simplicity from their partners and this development, like others at WPP, is designed to reshape our company around their needs.

“It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth.”

Mel Edwards, Global Chief Executive Officer, Wunderman Thompson, said: “To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I’m really excited to be able to deliver that within one agency. Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn’t be more honoured to lead this new organisation and its exceptional people.”

Tamara Ingram, Chairman, Wunderman Thompson, added: “Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market. Coming together was a decision driven by the opportunity to better serve our clients, expand our offering and create an agency effectively positioned for the future. As Wunderman Thompson we will deliver world-class services in every geography, and work that is more meaningful and more impactful than ever.”

Wunderman Thompson will be an agency of more than 20,000 people in 90 markets. It will be fully operational in early 2019.

Ravneet Singh, 22, a gaming enthusiast began his corporate life about 6 months ago and with the new life, gaming took a backseat. His expensive gaming console ($500) was catching dust in the cupboard until Ravneet came across Mutterfly. Mutterfly is a peer to peer rental marketplace that allows its users to earn by renting their unused products. Ravneet is not alone as a survey by Olx shows that the amount of unused items in Indian homes has reached a whopping Rs 78,300 Cr. With help of Mutterfly, today Navneet has recovered more than 80% of this PlayStation cost in just 6 months and is looking to invest in and list other gaming consoles on Mutterfly. Mutterfly today as more than 80,000 users in Mumbai and more than 3000 users have listed their products for rent.

Similar to Mutterfly, there are players in different categories that are helping Indians rent out their unused assets and earn with every transaction. For instance, Airbnb, a platform that lets users rent out their spare rooms or houses to guests, has found tremendous success in India. For most Indian travellers, this has become the first choice of accommodation while visiting different cities. Similarly, Zoom cars newest offering Zap, allows you to list your car for the dates and times you are not using your car. This effectively allows your car to pay for itself. While on one side, brands are helping Indians monetise their assets, on the other hand, they are helping aspirational Indian millennials achieve their ideal lifestyle without buying anything. For instance, Saachi, a photography enthusiast always stopped herself from pursuing her passion owing to the expensive camera equipments. With services like Mutterfly, she has started renting high-end cameras starting at just Rs 650. If you compare this, it will be less than the cost of a cheese burst pizza.

As per Mutterfly’s survey carried across 8 cities, an average Indian house has Rs 30,000 worth of unused products. This not only reflects the impulsive buying behaviour of Indians but also shows the hoarding mentality prevalent in the system. In the age of Generation X and baby boomers, ownership was considered a sign of status and prosperity. However, the aspirational Indian millennial is challenging the notion of buying and resorting to alternative forms of ownership. This has led to a huge boost for the rental ecosystem in the past decade with travel, accommodation and transport sectors seeing a mass adoption. In terms of rental adoption, USA leads the way with 21% of consumers using products and services. China has 3% adoption and while there are no concrete numbers for India, this would be pegged less than 1% mark. This shows the market opportunity and its not long before we shift in consumption pattern with the rational Indian consumer advocating a rent-first mindset.


Written by Akshay Bhatia, Founder and CEO of Mutterfly

• Odisha Hockey Men’s World Cup Bhubaneswar 2018 on TV in 194 countries

• A 150% increase compared to 2014

• Over 30 broadcasters showing the games

Lausanne, Switzerland: Thanks to media rights agreements signed by the International Hockey Federation (FIH) with over thirty broadcast partners worldwide, the TV coverage of the upcoming Odisha Hockey Men’s World Cup Bhubaneswar 2018 will reach no less than 194 countries.

This represents an increase of almost 150% compared to the last edition of the men’s flagship event in 2014!

Furthermore, the games will be shown by over 30 broadcasters, which is twice more than four years ago.

In territories where no media rights agreement is in place, the matches will be streamed on the FIH YouTube channel.

The host broadcasting operations will be delivered by Indian TV company Star Sports.

FIH CEO Thierry Weil said: “It is our will and mission to bring hockey to the attention of always more people. The great increase of countries where it will be possible to watch the Odisha Hockey Men’s World Cup Bhubaneswar 2018 on TV will enable many more fans to follow the action! This will give hockey more exposure than ever before.”

The Odisha Hockey Men’s World Cup Bhubaneswar 2018 will kick off on 28 November and end on 16 December. This will be the fourteenth edition of the Men’s World Cup, which is played every four years.

Rohit joins OYO Hotels & Homes after a successful stint at Max Healthcare

He has been appointed to the newly created management position and will report to Ritesh Agarwal, Group CEO & Founder, OYO Hotels & Homes

OYO Hotels, South Asia’s most significant, one of China’s top five, and the world’s fastest-growing chain of leased and franchised hotels, homes & living spaces, today announced the appointment of Rohit Kapoor, Chief Executive Officer, New Real Estate Businesses, effective December 6, 2018. This appointment comes as a part of the company’s efforts to continue to invest in and attract world-class leadership, to drive innovation and growth in the company.

Commenting on the appointment, Ritesh Agarwal - Founder & Group CEO, OYO Hotels & Homes, said, ‘Over the last five years, we at OYO, have invested in building strong capabilities in the acquisition, renovation, and upgradation of different forms to real estate. This has helped us offer our patrons unique living experiences such as OYO Living, while creating value for our asset owners. Today I am delighted to share with you that we have an industry stalwart, Rohit Kapoor, join us to head the new real estate businesses at OYO, that will further help us strengthen our capabilities and explore newer business avenues. I am excited about working alongside someone with the pedigree and gravitas of Rohit. His diverse background and industry knowledge, his financial expertise, his international experience, and above all his love for design we feel will help us tread newer waters while remaining true to our core mission. His appointment marks the beginning of an exciting new chapter in OYO’s journey.”

Rohit is a proven professional with over 20 years of experience and is entrusted with the responsibility to drive new real estate business opportunities for the company, which will include exploring new domains and categories, and other strategic initiatives. He will also be responsible for growing OYO’s business in India as well as across international markets, through strategic partnerships and investment opportunities. He will be reporting to Ritesh Agarwal, Founder & Group CEO, OYO Hotels & Homes.

“OYO is today already the most preferred brand in the budget to mid-segment hospitality space, where our operational expertise in supply acquisition and management, transformation, operations, revenue management, and distribution, through both offline and online channels, has helped us gain significant momentum. We recently announced our foray into long-term rentals, with the launch of OYO Living, which marks a key milestone as we embark on our journey towards becoming India’s biggest provider of housing, consolidating our position as a category innovator and leader. While we continue to grow our hospitality business, new real estate initiatives such as this will play a key role in driving the next wave of growth at OYO. With Rohit taking on this mantle, we are confident that he will be able to help OYO Hotels & Homes set new benchmarks in the accommodations business and evaluate new opportunities in the real estate industry. Please join me in welcoming Rohit.” added Ritesh.

Before this, Rohit was the Executive Director and a member of the board at Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa. Rohit has had the distinction of being one of the youngest non-promoter Executive Director and board member on any major Max group company. During his stint with Max Healthcare, he is credited with having seeded multiple new businesses ranging from tech-enabled home care, rehab and physio, tele-radiology, retail diagnostics, and emergency response services. He led two significant M&A transactions - acquisition of Pushpanjali Crosslay Hospital and Operating rights for Saket City Hospital - the latter having the potential of creating India's largest private healthcare complex. He also co-led the capital expenditure plan for the organization.

Rohit also served on the board of Antara Senior Living, Max One Distribution and Crossley Remedies. Before this role in Max Healthcare, Rohit was the Group Head for Strategy for the Max India group and part of the group leadership team reporting to the Group Managing Director, where he was involved in creating the Vision 2020 roadmap for the group and turning around performance at several group companies. In addition to this, working directly with the Promoter, Mr. Analjit Singh, he incubated the luxury hotel and wine businesses in South Africa, the company now a global operation named Leeu Collections.

Rohit Kapoor, newly appointed Chief Executive Officer, New Real Estate Businesses, OYO Hotels & Homes, said, “I am amazed by the phenomenal growth OYO Hotels & Homes has witnessed in a short span of about five years. From one property in Gurgaon, to now over 12,000 franchised and leased assets in over 7 countries and 500+ cities, from budget hotels, to its more recent foray into resorts business, and most recently its bold entry into the housing business, makes one thing really clear, this place is the perfect combination of ambition and ability. I’m thrilled to join OYO’s mission of upgrading different forms of real estate and creating unique accommodations experiences, and partner with Ritesh in driving the next wave of growth at OYO. OYO has built an amazing senior leadership team, arguably the finest in the startup ecosystem – it will be an honor and privilege to partner with them.”

Award-winning AdFactors PR co-founder will accelerate The PR Trust with global development

The PR Trust has appointed Madan Bahal, Managing Director and Co-Founder of AdFactors PR, India’s largest and most awarded public relations firm, to its Global Board of Governors.

The PR Trust provides young professionals with development opportunities through mentorships and education outreach programs that emphasise the role of communications in civil society. Adfactors PR is the youngest and the only independent firm in its peer group in India. In 2016, Adfactors PR won all five Agency of the Year awards for India.

“Mr. Bahal brings the expertise of India’s most innovative agency to our Global Board as we develop education and mentorship programs for the developing world,” said Allard W. van Veen, Founder of The PR Trust. He added that Mr. Bahal has invaluable experience in one of the largest, most linguistically diverse and fastest-growing communications industries in the world.

“I am excited to see The PR Trust develop outreach programs, especially as we look towards growing the communications industry in India,” said Mr. Bahal, whose agency has garnered five awards from The Holmes Report since 2013. In November 2017, the International Communications Consultancy Organisation (ICCO) inducted Mr. Bahal into its Hall of Fame.

The PR Trust recently launched a global call for experienced industry mentors for its Mentor Program in Global Communications. The Global Communications Mentorship facilitates the personal and professional growth of young professionals in developing countries through relationship building with experienced industry mentors. The Program is designed for senior undergraduate and graduate students in any discipline who wish to pursue communications and public relations as a career.

“The PR Trust is looking for experienced professionals who are passionate about sharing their expertise,” said tobias c. van Veen, Executive Director of The PR Trust. He added that becoming a PR Trust Mentor provides a unique opportunity to develop relationships with up-and-coming communications talent in the developing world.

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