MediAvataar's News Desk

MediAvataar's News Desk

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CNBC -TV18 is once again a clear winner and the undisputed leader in English business news channels’ coverage during the critical pre-budget week which saw the announcement of the Rail Budget and the Economic Survey.

Not only was the channel far ahead of other English business news channels*, but it also beat the leading English general news channel** thereby consolidating its position as the distinct leader in pre-budget analysis for English news viewing audience in the country.

Here's what the share of channels looks like:

1. Entire Week (20th -26th Feb’16)*: In the top six metro cities, CNBC-TV18 was number 1 with 76 per cent share which was thrice of all the competition put together. ET Now was at 19 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 3 per cent viewership. In cities with population of 1 million and higher, CNBC-TV18 was leading at 72 per cent, more than thrice the share of nearest competitor ET Now at 23 per cent

2.Economic Survey Day*: In cities with population of 1 million and higher, CNBC-TV18 was leading at 84 per cent, garnering more than 5 times the share of nearest competitor ET Now at 15 percent

*Source: BARC| NCCS A 22+ Males| Wk 8'16 all days 24 hrs

**Source: BARC| NCCS AB 22+ Males| Wk 8'16 all days 24 hrs


Summit to take place on March 29-30, 2016 at Omni Orlando Resort at Championsgate, Florida

CNBC–TV18, for more than sixteen years has provided real-time coverage on financial markets and daily business information to the financial fraternity and the viewers at large. With this, the channel has also become the pioneer in successfully building communities in various sectors like finance, start-ups, SMEs, to name a few. Continuing this legacy, CNBC–TV18 aims to target one of India’s fastest growing segments and the largest private sector employer - the Business Process Outsourcing (BPO) industry by partnering with Indo-American Chamber of Commerce (IACC NIC) to announce the very first Indo-US BPO Summit. The summit will take place on March 29-30, 2016 at Omni Orlando Resort at Championsgate, Florida, USA.

In today’s dynamic business landscape, technology has enabled Speed, Skill and Scalability as a basic need to augment in the digital economy. To be fast, and to stay ahead of the curve, organisations need to constantly innovate, be agile, and be better engaged with their customers through all channels – for which Business Process Outsourcing (BPO) is a key lever. The objective of the summit is to both introduce the opportunities that are unfolding in the ‘New India’ at a rapid pace, offering an attractive market for US MNCs, as well as to explore the rapidly evolving outsourcing landscape and the benefits that global companies are experiencing.

Key themes at the summit will include: The Rise of the Omni Channel; Talent Trends; Accelerating Business Transformation & Innovation through Outsourcing; India beyond the Metros; Digital Transformation and the ‘New India’ to name a few.

The line-up of plenary and featured speakers at the Summit will be an unprecedented gathering of some of the most influential thought leaders in the BPO arena as well as practitioners, policy makers, and CEOs from leading global BPOs. Some of the prominent speakers at the summit are:

·         Srinivas Krishna, Director, Strategic Deals, Microsoft

·         Urvashi Sheth, Sr. Director, Global Customer Care, SanDisk Corporation

·         Mark Bittman, Director, Strategic Planning, Dell

·         Joseph Muhitch, Director of Customer Care, Americas, Alcatel Lucent Enterprise

·         Harish Jayaram, Head of Global Outsourcing & Business Process Management, SunEdison

·         Paul Dixon, Senior Vice President Operations, Time Inc.

·         David Brown, Global Lead Shared Services and Outsourcing Advisory, KPMG LLP

·         Viral Thakker, Partner, KPMG

·         Phil Fersht, CEO and Industry Analyst, HfS Research

·         Melissa O’Brien, Research Director, Contact Center and Omni-Channel Operations and BPO, HfS Research

·         John Willmott, CEO, Nelson Hall

·         Prasenjit Bhattacharya, CEO, Great Place to Work

“I wish all the success to the Indo-US BPO Summit,” commented Arun Jaitley, the Minister of Finance, Corporate Affairs and Information and Broadcasting in India. “Our relationship with USA is the most dynamic and defining relationship of the 21st century. I hope it will help in bringing the US and Indian business and professional communities closer besides showcasing the important deliberations in the Services Industry.”

Speaking about the summit, Raman Roy, Chairman, Quatrro and IACC-NIC Summit Chairperson said, “In the age of digital disruptions, businesses need the Speed, Skill and Scalability to remain ahead of the curve. Outsourcing is the key to offer that agility and flexibility to organizations to remain relevant and enable wins in the marketplace through the power of integrated partnerships. This Summit aims to present the advantage and collaborative solutions from the Indian BPO industry; to our largest client market – US.”

Promises yet another sporting extravaganza this weekend

Tournaments of two of India’s most followed sports are going to witness their finale over this weekend. Season 3 of the Star Sports Pro Kabaddi is going to conclude this Saturday with the Grand Finale slated to happen in Delhi. The Asia Cup will see the Men in Blue battle it out with Bangladesh in their backyard for Asian supremacy this Sunday on the Star Sports Network.

Over a month of prime-time Kabaddi action will come to a closure this weekend as the Indira Gandhi Indoor Stadium in New Delhi will crown the Champions of Star Sports Pro Kabaddi Season 3. The last 5 weeks have seen some of the best action that there is in a full body contact sport in India. The third season of Star Sports Pro Kabaddi has seen new teams come out strong on top, while the winners of the previous seasons have found it tough to repeat the winning performances.

The Asia Cup which is being played in a T20 format for the first time ever has seen India dominate the tournament so far. India came out successful against arch-rivals Pakistan during the league matches and will now go head to head with the home team, Bangladesh. The Asia Cup is a crucial build up all participating teams before they battle it out for at the ICC World T20 in India early next week.

Star Sports, which has and will keep bringing you the best sporting action live to your drawing rooms. In its unmatched sports coverage, Star Sports with this special weekend promo has encapsulated the very essence of anticipation the scintillating sports action awaiting this weekend.

Watch the promo here {youtube}RQ7eE7J9tao{/youtube}

Thursday, 03 March 2016 00:00

BBC original journalism comes to chat apps


For the first time, the BBC’s international news services are to use chat apps to bring their hard hitting storytelling to even more people around the globe.

As BBC World News marks 25 years of TV news broadcasting, the channel’s international current affairs programme Our World will use Viber to tell the story of a kidnapping that took place in Mexico, publishing posts via a BBC public channel within the app. It will be delivered to Viber users across a week, replicating the timeline of the original events as told by the victims. This will then be tied in with the television broadcast of the half hour documentary Our World: Kidnapped in Mexico.

For their audiences on the continent and beyond, BBC Africa will be using WhatsApp to tell the story of young people in the Democratic Republic of Congo (DRC) who are using new online ways to get their voices heard and bring change to their country. Across five days clips will be shared from its documentary ‘Young, Angry and Connected’.

The innovative pilot projects, which are set to start from this weekend, mark a significant step forward for the BBC’s use of instant messaging platforms. The broadcaster has been experimenting with chat apps in countries where mobile use outstrips desktop and to reach those people who would not necessarily access its journalism via traditional means. They were trialled as a way of gathering and sharing content during the 2014 Indian Elections and then again during the Ebola crisis, which saw thousands of people across West Africa signed up to receive the latest news and lifesaving information. But the use of the platforms to share content from its documentaries breaks new ground, helping to extend the life and reach of TV programmes.

Trushar Barot, BBC’s Mobile & Apps Editor, explained:

“There are now more users of chat apps globally than there are people on social media. That’s why BBC World Service is focussed on experimenting and developing long term strategies for these platforms. Using them is second nature to hundreds of millions of people around the world. These are the next generation of digital audiences we want to reach out to. Two years ago, we were the first news organisation to develop news accounts in chat apps, but we know we have to continue to innovate on them. Working with the likes of Viber to trial projects like this enables us learn quickly and deliver the types of digital content our audiences are going to increasingly expect.”

Our World: Kidnapped in Mexico on Viber – from 6th March

For the first time a linear TV documentary about a real life kidnapping case is being broken down and retold for users of a public channel on Viber. Users following the channel at will be able to follow the story of a kidnap victim and his wife told in text, images and animations, as if it were happening in real time. The posts will run across a week, around the broadcast of correspondent Vladimir Hernandez’s TV documentary on Friday, March 11th

Jo Mathys, of the BBC’s Impact team, who developed the chat apps project said: “What I find exciting about this project is the ability to tell a story as if in real time, and the sense of immediacy that chat app platforms provide. It’s as if the characters are talking directly to the audience. It’s a very different way of story-telling. There’s potential to tell a wide range of current affairs stories using this format.”

The full documentary Our World: Kidnapped in Mexico will be broadcast on BBC World News on Friday March 11th at  2030 GMT with repeats on Saturday March 12th at 1130, 1630 & 2230 GMT and on Sunday March 13th at 0330 & 1730 GMT.

Young, Angry and Connected on Whats app- from the 7th March

BBC Africa’s first ever WhatsApp series “Young, Angry and Connected” will bring the story of young Africans using social media and their mobiles to get their voices heard, to an audience in a unique way. The series will launch on Monday, March 7th and run until Friday, March 11th. A daily clip of around 2-3 minutes will be delivered to those who subscribe to the WhatsApp service number (+44 7734778817) and will be available in French and English. Once the number is added, users can write SIGN UP for English and SOUSCRIRE to receive editions in French. The documentary will then be available in full on and at the end of the week.

WhatsApp is hugely popular in Africa, and a widely used app for people to communicate, including those involved in the story of Young, Angry and Connected. Many of those featured in the programme depend on WhatsApp to communicate to their peers across the country.

Vladimir Hernandez, Correspondent and Assistant Editor for World Service said: “The rising youth groups in Africa are mobile-first and bringing their story to a wider audience on a chat app is the perfect new way of telling their story”

A short preview trailer for Young, Angry and Connected is available to watch here:

Goes live with 50 leading brands

Flipkart, India’s largest e-commerce firm, today goes live with its Brand Story Ads on the mobile app with over 50 leading brands on board.  Brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up on the platform to launch their ad campaigns.

Brand Story Ads is a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner. In the initial phase, the campaigns will focus on awareness creation with brand story and category pages. This will be extended to product listings, checkouts and other areas.

Along with the brands that retail on Flipkart (first party brands), this service will also be available to other non-retailing brands (third party brands) in sectors like real estate, FMCG, BFSI, auto, and telecom etc.

With the launch of Brand Story Ads, Flipkart has introduced a new form of advertising called - Commerce Advertising. Commerce Advertising delivers a holistic view of consumer’s purchase journey post ad interactions and highlight effectiveness of the advertising campaigns. Flipkart being the pioneer in this form promises a universal solution to brands that is based on superior data and buying intent of 50 million+ consumers.

Commenting on this announcement, Ravi Garikipati, Senior Vice President, Flipkart, said, “With Brand Story Ads- we are offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent. Thus, the propensity to click on the advertisement is only higher and stronger. The magnitude of consumer traffic and intelligent data insights on online shopping behavior gives Flipkart the edge to provide larger reach, impact and measurability"

Mobile advertising in India is fast gaining momentum through increasing popularity of various apps and mobile sites. Flipkart is the undisputed leader in m-commerce in India with over 60% market share and the first Indian app to cross the 50 million installs on Play Store. With the launch of Brand Ads on the app, Flipkart will contribute significantly to the mobile advertising growth in India. The mobile advertising spends are expected to account for 15 to 20 per cent of the overall media expenditure by 2020 according to a report by Deloitte. India is one of the leading markets worldwide in which ad spend will grow at a double-digit rate annually.

Flipkart ventured into the online advertising space last year with the introduction of Product Listing Ads (PLAs) to enable sellers on the platform gain more visibility and reach a larger customer base. Now with further enhancement to its advertising portfolio, Flipkart is looking to help brands engage with customers in a much meaningful and efficient way.


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