MediAvataar's News Desk

MediAvataar's News Desk

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New Year, New Sherlock! AXN spruces up the New Year for Sherlockians

So yes AXN is kicking off 2016 with a special treat for Sherlockians in India. Catch the premiere of the much-awaited special episode from BBC series, Sherlock, entitled, “Sherlock: The Abominable Bride,” on Jan 9th, 2016, or watch the repeat on 10th January at 12 noon only on AXN.

Set in the Victorian London of 1895, this special episode will witness Sherlock Holmes and Dr. Watson in a different era. The world’s most famous detective-duo find themselves amidst a Baker Street of steam trains, hansom cabs and top hats. But some things remain reassuringly the same, such as their friendship, the adventure, the MURDER... and the dialogue, “The Name is Sherlock Holmes and the address is 221 Baker Street”.


Rated 9.3 on IMDb, the Sherlock series is written and created by Steven Moffat and Mark Gatiss, and inspired by the works of Sir Arthur Conan Doyle. Before the production of Season 4 kicks off later this year, this special episode will be a treat to the Sherlock fans in India, who can now catch the premiere exclusively on AXN!


Saurabh Yagnik, Executive Vice-President and Business Head, Sony PIX & AXN India:

”Sherlock is an icon worldwide, and AXN is the home to Sherlock in India. The fans here have waited two-long years to see the new episode of this cult show, and we are very excited to be premiering it. In Sherlock: The Abominable Bride, viewers will witness a very different, Victorian version of the contemporary Sherlock. Tuning in to this two-hour special episode will definitely enthrall the viewers as they are taken into a different era of mystery and crime-solving. We expect to delight our viewers with this offering because they know, if it’s Sherlock, it has to be on AXN.”

Myleeta Aga, SVP & GM, BBC Worldwide India:

“Sherlock has become a global phenomenon that we at BBC worldwide are extremely proud of.  AXN India has been a valued partner for Sherlock for the past three seasons and we are very happy to work with them again for Sherlock: The Abominable Bride. We are confident that this special episode will captivate Sherlock fans in India.”

Catch the special episode Sherlock: The Abominable Bride on the following dates:


Bore Karega… Chamaat Lagega’ with the Season 5 of ‘Slappies’ on felicitates the ‘Best of the Worst’ in Bollywood for 2015

How about welcoming 2016 with a tight slap to all who bored you to death in 2015?, India’s premium web radio station gives you a chance to do just that with most awaited and exhilarating awards of the year – Slappies! The 5th Season of PlanetRadiocity ‘Slappies’ is presented by Saridon. .While the world is busy acknowledging the best, recognises and felicitates the ‘Best of the Worst’ talent that we came across in Bollywood in 2015.

‘Slappies’ is one of the most looked forward to special on Each year the popularity keeps on growing. Everyone looks forward to the New Year, likewise our listeners look forward to this time of the year, where they get a chance to acknowledge the worst, those who have bored them with their performance or presence on screen! provides it’s listeners a platform to say… ‘Bore Karega ... Chamat Lagega’ with ‘Slappies 5’.

Slappies5 culminates in 2 phases – the nominations and the final voting. Listeners can vote for the entries who according to them are most deserving of the ‘Slaps’ from the nominations across categories. Top 5 entries, across each category make it to the final list, which will be featured on the ‘Slappies’ microsite, for listeners to vote. The voting ends on 11th January 2016. The final list of winners will be announced on a special show ‘’LOL Room’’ hosted by the PlanetRadiocity’s RJ’s.

The various categories this year are ‘Slappies Debutant of the Year’, ‘Slappies Actor/Actress of the year’, ‘Slappies Song of the year’, ‘Slappies Comback of the year, ‘Slappies Dialogue of the year’, ‘Slappies Supporting actor of the year and of course the ‘Slappies Sardard Movie of the Year’

The last four editions of ‘Slappies’ have been highly popular, garnering thousands of votes across categories. Listeners did not miss the golden opportunity to voice their opinion. The fresh edition will surely revitalize all the excitement of last 4 seasons!

Friday, 08 January 2016 00:00

Re-shaping the media industry in 2016

In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead.

In some cases, the industry has been slow to adapt, but in 2016 we’re likely to see things evolve in four key areas.

1. The mobile take over

Everyone in the industry is aware that mobile is growing - over the last year it has overtaken desktop as the primary form of internet access and there’s a whole generation whose sole connection to the internet is via the smartphone in their pocket.

However, at the moment the market is lagging, and brand spend does not correlate to the number of hours people devote to their mobile devices. I believe the balance will be readdressed this year, and that we’ll see an expansion of the ways we measure content consumption on mobile. For example, we have the capability to measure on mobile and are already implementing measurement on PCs/laptops and tablets in a number of markets around the world.

2. Avoiding media misconceptions

The travails of certain sections of print media over recent years has led some in the industry to make sweeping assumptions that all traditional media is falling irrevocably out of favour. Contrary to many expectations, we are actually seeing an increase in ad spend on both TV and radio.

Next year I anticipate a move away from the blunt reaction of the “traditional media is dead – let’s use online exclusively” attitude, as marketers look at campaigns more holistically and increasingly incorporate and measure the impact of traditional platforms alongside online.

3. The social and earned media factor

We launched the Kantar Media Twitter TV Ratings service just over a year ago to track how TV viewers Tweet about broadcasts. We’ve now taken this a step further by introducing a Brand Affinity tool, which allows brands to see the correlation between the programmes viewers Tweet about and the brands they engage with and capitalise on companion screen opportunities.

Social is playing an ever-growing role in how brands and broadcasters plan and deliver content, and next year more brands and agencies will recognise the need to accurately measure it. The recent John Lewis Christmas campaign is a good example of this; it was launched on social media, and Twitter was a rich forum for discussion about it, but it nonetheless drove significant earned media coverage across TV, radio etc. The impact of earned media impact via traditional media is often left out of the communication evaluation process. We have undertaken numerous studies to show how a social campaign can extend its impact via traditional media.

4. The changing face of TV measurement

One significant shift in TV measurement is being driven by the growth of out of home viewing and internet-delivered TV. Integrating the data from TV panels, with set top boxes and online TV players is a complex process that will evolve over the next few years, but in 2016 we will feel the push for total audience measurement across platforms will get stronger.

During the past year we’ve seen increasing appetite from advertisers, agencies and broadcasters for faster data. This may even go as far as real-time TV measurement. In Brazil and across Latin America we are already seeing this in action, with instant TV feedback being used to make real-time changes during live broadcasts, and it’s likely that other regions will follow suit.

Written by Andy Brown,CEO Kantar Media


New Categories for 2016: Biography/Profiles, Climate Change & Sustainability, and Music

The 2016 New York Festivals International Radio Program Awards is now open for entries.

World-wide since 1982, New York Festivals International Radio Program Awards honors the World’s Best Radio Programs℠, receiving entries from radio stations, networks, and independent producers from 32 countries around the globe.

“New York Festivals recognizes the ever-evolving nature of the radio industry”, said Rose Anderson, Executive Director of New York Festivals International Radio Program Awards. “Time does not stand still in the radio industry – new ways of reaching listeners and new ways of telling the important stories of our day drive change. So, every year, we work with our advisory board and we update some categories as well as create new ones.  It is an organic ecosystem. We embrace the new while keeping the best practices of what has come before.”

This year, NYF expanded their dynamic category roster by adding three additional documentary categories:

Biography/Profiles, Climate Change & Sustainability, and Music. The newly launched categories will provide a platform for those with a distinctive voice and point of view regarding issues and topics of interest.  as well as create new ones.  It is an organic ecosystem.

News headlines around the world feature reports about global climate changes and efforts to balance the effects. The recently unveiled Climate Change and Sustainability category will recognize programs that address the critical issues of climate change on our planet and in-depthperspectives on sustainability awareness.

“In our ever-changing world, radio is the original social media,” said Ms. Anderson. “There is a universal language of radio which connects us all – giving us the ability to meet directly in each other’s imagination and guided by the textures of sound to understand each other.”

In 2015, NYF honored three outstanding programs with Grand Trophies.  “D-Day: 70 Years On” TBI Media United Kingdom with Snappin’ Turtle Productions received the Grand Award in the Best Special Event category for their program honoring the 70th anniversary of the Normandy Landings. “The New York Philharmonic This Week” earned the Grand Award for Best Regularly Scheduled Music Program and “60 Words” WNYC - Radiolab USA was honored with the Grand Award in the National or International Affairs category.

New York Festivals Radio Awards Advisory Board is comprised of prominent international executives recognized as thought-leaders in the radio broadcasting industry. These individuals function as a sounding board for the competition’s executive director, offering suggestions for category updates and sharing ideas, trends, and other concerns that impact radio broadcasting. Their guidance insures that the competition is relevant and in step with the ever-changing radio industry.

Join New York Festivals Monday June 20, 2016 as we honor the World’s Best Radio Programs at an awards ceremony at Manhattan Penthouse in New York City.

The deadline for entering the 2016 World’s Best Radio Programs competition is March 18, 2016.


Times Internet’s music broadcasting service, continued to clock hours of entertainment for its listeners with 1.8 billion playouts and 150 million hours of music being played in 2015. Unbeatable melodies in English, Hindi and regional languages continued to entertain listeners and made millions of heart pulsate to their beat as Indian and international artists dominated the music scenario in India.'s top artist playouts in English, were popular artists Justin Beiber with 10 million listeners and Selena Gomez with 6 million listeners. Rendition of soulful melodies by Arijit Singh (178 million) and Lata Mangeshkar (120 million) continued to rule the hearts of Hindi music lovers.

The year 2015 turned out to be more the year of romance sparking off a trend by itself, with most listeners of giving greater preference to romantic songs, over the pulsating beats of peppy party numbers. In this category, the king of soulful music and romance, Arijit Singh ruled the hearts while Yo Yo Honey Singh set feet tapping in the party circuit.

Wiz Khalifa's song See You Again was at top song in English music while the top album in the same category was Furious  7. In hindi music Ankit Tiwari's song Tu Hai Ki Nahi was top song while the album from the film Roy came out to be the most played album.

Interestingly, soulful rendition of touching ghazals ruled the roost post 8 pm, thus making ghazals and heartbreak songs the most preferred numbers over happy songs to wrap the day. EDM consumption was the highest on the weekend--Saturdays--and it showed a steady growth of 55%. Approximately, 68 million songs/albums/playlists/artists were selected as favourites in the year 2015. Five playlists were created every minute by users on

In 2015 the most preferred music turned out to be Bollywood music which counted for a sizeable chunk of 76.3% listeners while the other categories took away the remaining space.Regional music too grew by leaps and bound s and unveiled its own medley of trends on in 2015.Tamil artist Anirudh Ravichandar clocked 8 million playouts thus making him the most preferred regional artist. He was closely followed by Honey Singh whose rendition of peppy Punjabi music recorded 5.4 million playouts. The third spot was claimed  by Telugu playback singer and superstar artist SP Balasubramanium who had 4 millions playouts. On Gaana.con the most preferred languages in 2015 were Telugu, Punjabi and Bengali.As compared to 2014, witnessed significant growth in 2015 in regional music consumption by 99% in Bengali, 142% in Punjabi and 867% in Telugu.


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