MediAvataar's News Desk

MediAvataar's News Desk

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The year 2016 brings with it sky-high expectations from the government with the Union Budget 2016.  Bloomberg TV India, part of the world’s largest financial news network unveiled the Union Budget 2016 theme. The theme was unveiled by Mr. Rakesh Jhunjhunwala, partner at Rare Enterprises during the biggest market conversation of 2016 exclusively on Bloomberg TV India.

While the roller coaster at global markets continue, Big Bull Rakesh Jhunjhunwala is betting on a better year ahead for India and doesn’t expect the United States to slip into recession or China to collapse as it is being feared by many investors. Pointing out that the market fall was driven by fear and apprehension, the Warren Buffet of India remains bullish on the market.

Holding a contrarian view on the world’s largest economy, Jhunjhunwala said there is no evidence that the US will grow slower in 2016 than 2015. No event has taken place to anticipate fall in US growth, he said exclusively to Bloomberg TV India. For Budget 2016, Bloomberg TV India will lay out a comprehensive line-up of special shows which will showcase the best-in-class insights from Business, Economy and Trading with overarching theme “ The Budget BET 2016”.

India is poised to take a giant leap towards attaining a holistic growth in the coming days. It’s all up to the Finance Minister to seize the moment in Budget 2016. For all the action, stay tuned to Bloomberg TV India all through February and March.

Radio City kick starts the year by marking a No 1 spot in Mumbai and Bangalore

Radio City 91.1, India’s premium and most loved radio station, welcomes the New Year by topping the RAM chart in the first week itself in Mumbai and Bangalore. Radio City has constantly retained its reign in Bangalore and is overwhelmed to secure the No 1 position in Mumbai as well. An increase in the Share of Voice from 16.4 last week to 17.7 in week 01- 2016 (27 Dec- 02 Jan), showcases the imprint and the popularity of Radio City in the minds of its listeners.

In Bangalore, Radio City has always been a leader in the category, the share of voice increased from 22.5 last week to 23.7 in week 01- 2016 (27 Dec- 02 Jan)

Radio City has consistently devised campaigns keeping the customer first ideology in mind. A constant connect with the listeners has always benefited Radio City. Through the unique and innovative programming as well as marketing initiatives, Radio City has always succeeded in creating a strong hold in the minds of its listeners.

As a sustained focus on understanding listeners needs, Radio City 91.1 FM is committed to deliver a unique listening experience and be a vital part of the lives of listeners across the nation.

iProspect India, the digital performance agency from Dentsu Aegis Network, has roped in Niti Beri to lead the Paid Media strategists who are based out of the agency’s Gurgaon office. Prior to this, Niti was in-charge of the digital marketing accounts under Google India for a span of 5 years.

“Paid Search is all about being there with the right message at the right time, at the right price. iProspect India has been providing value and business insights through bought media at an extremely efficient cost. Niti has come in with immense experience from Google - the biggest Search engine giant in the world. We are blessed with an efficient team of SEM professionals across all the three branches of iProspect. Niti will be guiding our paid media experts from the Gurgaon branch to deliver best in class campaigns for our clients based out of the Delhi circle. I wish her all the very best and welcome her warmly to the iProspect India family,” said Vivek Bhargava, Managing Director, iProspect India.

Niti Beri has been a digital marketer for more than 7 years. She began her career as a Management trainee at Satyam Computers (now Tech Mahindra) before moving to Google. During her 5 1/2 years at Google she took up various roles. She has extensive experience in working on accounts ranging from the biggest Fortune 500 companies in the US like AT&T, Citigroup, Johnson & Johnson and Abbott Labs to budding start-ups and new entrants into the Indian market.

40-60% of all website traffic originates from a search engine. Paid Search harnesses the power of search engines’ advertising platforms to deliver extremely relevant, highly targeted ads to users. The experience and expertise in every vertical enables iProspect to consistently create best-in-class campaigns while the global footprint provides the agency with an unmatched understanding of the nuances of each market.

In her new role at iProspect, Niti Beri hopes to build and sustain an even stronger team of Paid Media strategists to ensure client delight.

Niti said, “It’s been a long seven years in the digital industry and each day has been a new challenge pertaining to the changing ways of digital approach. I am extremely excited to join one of the pioneers of digital marketing industry in the country. I have understood that iProspect has very strong paid media strategists. I look forward to working with them closely and contribute towards building a stronger and more agile team with laser sharp understanding of the clients’ objectives and goals.”

nexGTV, India's biggest subscription-driven video entertainment App, has announced the appointment of Dushyant Kohli as Head - Growth.

Dushyant joins nexGTv with over 13 years of rich and diverse experience driving business growth and digital marketing for multiple businesses including leading global freemium social discovery network Wamba.com. His prior stints include associations with companies such as HT Mobile Solutions (A JV of Velti plc & HT Media), Zapak Digital Entertainment and BCCL, which helped him hone his consumer connect and marketing skills.

Armed with an MBA in Marketing and IT from École des Ponts Business School France, Dushyant started his career with The Indian Express Group followed by The Times Group, where he developed a strong background in traditional media and marketing activations and was a star performer. He has proven track record of identifying and monetizing new opportunities to boost growth both organically as well as via network alliances.

Welcoming Dushyant’s appointment, Mr. Abhesh Verma, COO, nexGTV, said, “In Dushyant, we are bringing on-board an excellent professional who understands the various dimensions of a digital business and underlying technology. His appointment is a timely step in helping us capitalize the immense market potential in the mobile TV space. Digital entertainment is fast becoming a staple amongst the Indian viewership, reflected in our continuing growth. We are confident that Dushyant’s joining will further accelerate our success”.

nexGTv is Digivive's flagship, multi award-winning application offering consumers unlimited and compelling entertainment across multiple devices (mobile, tablets or laptop/PCs) with an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising of 1000+ movies, hundreds of TV shows and videos for every mood. nexGTv recently launched India’s first mobile talent discovery platform ‘SPOTLight’, together with ace director and master storyteller Mr. Imtiaz Ali.

Dushyant spearheaded the successful launch of Wamba.com in India, defining product development plans and go-to-market strategies that led to the platform having close to a million monthly active users. His expertise in market coverage and publisher alliances was also pivotal in establishing HT Mobile Solution as a strong player in Mobile Marketing/Advertising/Enterprise solutions and Social Media Marketing area, growing its revenue over twelve times within 3 years.

Speaking on his appointment, Dushyant Kohli added, “Having good experience in internet & mobile space and most popular digital engagement fields like Gaming and Social Discovery, I always wanted to enter the digital entertainment domain and thus excited to join nexGTv, which is the preferred digital entertainment destination for content consumers across India. The Indian digital entertainment market is in a very interesting phase, and I am eager to leverage my experience of business/user acquisition, engagement and retention to help carve nexGTv’s growth story.”

When we think of Rajasthan, the images that come to mind are forts, palaces, kings, queens, sand dunes,and deserts. The brief from the client was to change this perception. As Rajasthan is much more than just these.

The challenge was to attract youth, to make Rajasthan the coolest destination for adventure seekers and to make the state an exciting destination for explorers. We need to create a campaign that explains that Rajasthan is beyond what we imagine it to be, there are a billion different Rajasthans waiting to be explored.

Team Ogilvy, guided by Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather South Asia, who hails from Rajasthan, conceptualized a campaign that communicates just that. Rajasthan is how you see it. It is a bizarre discovery for some. And a fairy-tale for someone else. It's highly adventurous for some and extremely peaceful to someone else. Rajasthan is a destination of discoveries and surprises. Like the largest man-made lake, a hill station, balloon rides, scenic islands, waterfalls - anything and everything that you would have never expected Rajasthan to offer as a tourist destination.

Azazul Haque & Mahesh Gharat, Group Creative Directors on the campaign, are eager to roll out the campaign and have this to say: Working with Piyush on any campaign is special. But working with him on Rajasthan Tourism was altogether a very different experience. We had a big challenge in front of us. Changing perception isn't an easy task. After several brain storming rounds, we stumbled upon a very simple idea.

Rajasthan looks different through the eyes of different travellers. Through the eyes of Arya, it becomes Aryasthan. Through the eyes of Meera, it becomes Meerasthan. The campaign has shaped up well and we are thrilled to be on the team that is bringing about this perception change.

Vivek Verma, Senior Vice President, Ogilvy & Mather, Mumbai adds: Rajasthan has beauty and to showcase it in a different light we decided to explore every nook and corner of the state. After much ado we found the unusualness of Rajasthan and realised beauty lies in the eyes of the beholder. It is not about what Rajasthan has to offer but how you perceive it. I would say, come to Rajasthan, “JAANE KYA DIKH JAAYE!”

The campaign includes six films, print, outdoors, radio and an extensive digital campaign.

CREDITS:

Creative:

Piyush Pandey - Executive Chairman & Creative Director, South Asia

Mahesh Gharat – Group Creative Director

Azazul Haque – Group Creative Director

Makarand Joshi – Senior Creative Director

Abhay Manachekar – Assistant Creative Director

Hemal Sirsikar – Creative Controller

Sandip Gaikwad - Senior Art director

Adwait Kulkarni – Copy Supervisor

Prasad Gurav – Art Director

Akshay Gawde – Art Director

Account Management:

Vivek Verma – Senior Vice President

Pooja Jaggi – Group Account Manager

Shoaib Alim – Account Supervisor

Vaishali Upadhyay – Account Executive

Maria Suratwala – Assistant Account Executive

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