MediAvataar's News Desk

MediAvataar's News Desk

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Thursday, 04 June 2015 00:00

Yuvi debuts on Velfie app

Wishes Narendra Modi for completing one year as PM

Yuvraj Singh, the heartthrob cricketer yesterday tweeted to PM Narendra Modi with a Velfie (Video Selfie) congratulating him on the completion of his successful first year as the Prime Minister of India.

He created a velfie using one of Modi’s famous quotes from one of his recent speeches, where he talked about women empowerment.

The quote was, Is taraf uss taraf ka mudda nahi hai, mudda hamari matao beheno ke samman ka hai, unko jeene ka ek adhikar dene ka hai.”

The PM re-tweeted the post, and replied back saying:

“Yuvi…you are equally talented off the field as you are on it. Thanks for the wishes. Hope you are doing well!”

Yuvi promptly thanked the PM saying:

“thank you sir it's an honour to receive your msg ! Keep making India proud #MakeInIndia”


The cricketer posted this velfie (Video Selfie) on both his Instagram and Twitter accounts after which his fans appreciated his noble gesture and especially the unique way through which he sent out the message of Women Empowerment.

The post and velfie (video) can be seen at the following links:




New York Festivals Torch Awards Announces the 2015 Grand Winner, Dentsu Japan’s Team Ohayo

New York Festivals® Torch Awards announced the 2015 Grand-Winning Team at the New York Show℠ held at Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City. Charlotte d’Amboise, Broadway star and triple threat performer, presented the Torch Award to Team Ohayo for their creative 60-second spot campaign “Origami Paper” for the nonprofit The Project Solution.

Team Ohayo, Dentsu Japan members include:

Aya Hamada - Copywriter/Planner

Mikou Sakamoto - Copywriter/Planner

Teru Tsujinaka - Copywriter/Planner

Naoya Kudo - Copywriter/Planner

Rodger Beekman, executive creative director for BPG/Bates Dubai and 2015 New York Festivals Executive Jury member mentored the award-winning team. Rodger had this to say about the team’s pitch and campaign, “The Dentsu team won the Torch award because their concept was so pure and so in the heart of the essence of the brand, than it was hard for the jury not to let them win. Next to that they showed a high level of crafting skills, and how to translate the concept to other media platforms. For a team so young we were all very impressed by their level of thinking and their strategy. I am very proud to be their mentor.”

“The simplicity, beauty, and tone of Team Ohayo’s ‘Origami Paper’ entry really captured the spirit of The Project Solution's mission, and we can't wait to see this inventive 60-second spot come to life,” said Alisun Armstrong, executive director, Torch Awards.

The 2015 Grand Winning Team, selected from five Finalist Teams from Canada, Japan, United Kingdom, the Philippines, and Vietnam, was chosen from entries submitted by teams of 18-25 year old creatives from around the globe. The Torch Award Team Finalists convened in New York City on May 20th at the Omni Berkshire Place Hotel and worked with their mentors to perfect their pitch for their campaigns created to promote the mission of The Project Solution .

NYF’s Torch Award mentors were recruited from the 2015 Executive Jury, comprised of chief creative officers and executive creative directors from the world’s most-awarded agencies. This year’s mentors include: Rodger Beekman, executive creative director, Bates/BPG Dubai; Duan Evans, international creative director, AKQA UK; Pancho Gonzalez, chief creative officer/co-founder, Inbrax Chile; Melvin Mangada, managing partner/chief creative officer, TBWA SMP Philippines; and Masako Okamura, executive creative director, Dentsu Vietnam. In addition to judging this year’s Torch Awards, these prominent creative executives assembled in New York City for five days to judge the 2015 Shortlist across all mediums and choose the World’s Best Advertising℠.

The five Torch Awards Finalist Teams presented their campaign before a panel of judges including New York Festivals Executive Jury members Vida Cornelious, EVP/chief creative officer, Walton Isaacson, USA and Gaston Legorburu, worldwide chief creative officer, SapientNitro USA, along with Tara Bracco and Joe Gonzalez, co-founders of The Project Solution.

The 2015 Torch Awards Jury determined the Grand-Winning Team based on the following criteria: relevance to and understanding of The Project Solution brand and mission; a clear demonstration of campaign goals and strategy; adherence to the brief, including scope and budgets; and creative idea.

The Torch Awards, launched in 2014 to champion young creative talent, encourages creatives from the ages of 18-25 to take part in a unique competition that explores a creative challenge and offers mentor training on how to pitch their idea. app integrates Paytm to offer loyalty and cash-back to users in real time

Paytm, India’s largest mobile commerce platform is tempting all foodies to dine out and indulge in a wonderful gastronomical affair. It has entered into a partnership with, India’s largest table reservation service. Through the Dineout loyalty programme users can enjoy the advantages of having a table reserved, discounts and additional savings in the form of cashback and loyalty points credited into their Paytm wallets. Loyalty points can be earned once the user books a table using the Dineout service. By completing simple tasks such as writing reviews, inviting friends and checking-in while at the restaurant through the Dineout app, users earn loyalty points. All these points are redeemable to Cash directly into a users Paytm wallet.

Mr Amit Lakhotia, Vice President, Paytm said, “Paytm & Dineout enjoy massive popularity and the loyalty programme that we have devised is a truly innovative concept for the benefit of our users. Paytm is committed to coming up with extremely innovative tie-ups to offer customers maximum benefit while using their digital wallets. Through this first-of-its-kind partnership, we aim to give food connoisseurs in India another reason to turn to technology for the most convenient and rewarding dining out experience till date.”

Ankit Mehrotra, Co-Founder, said, “For serious foodies, dining out is beyond a hobby, it is a way of life! After speaking to many Dineout users we arrived at a loyalty program where our valued patrons can reap the benefits of sticking with a great service. Paytm was an obvious choice for this partnership owing to their wide consumer reach, and the ease of use of the service. Dineout users can now enjoy additional earnings in the form of direct cash back into their PayTM wallet for writing-reviews, inviting their friends and via check-in's when they arrive at the restaurant/venue.”

Monday, 01 June 2015 00:00

The New Global Retail Landscape

Small and Simple is Beautiful Right Now

Despite evidence that the rise of digital shopping has become an influential factor in the changing retail landscape, consumer shopping channel preferences continue to shift. Which channels are consumers shopping most, and what are they buying there? Are modern trade outlets replacing traditional trade in developing markets or is the opposite true? A review of sales trends for select fast-moving consumer goods categories* across the world reveal that when it comes to trade channel importance, there is no single answer that’s right for all.

Globally, the trade channel mix is becoming more fragmented as consumers shift toward smaller store formats. On a value basis, large supermarkets and hypermarkets account for just over half (51%) of global sales, but smaller formats such as traditional, drug and convenience outlets grew at a faster rate over the past 12 months. In fact, year-over-year sales growth in drug stores (+6%), small supermarkets (+5%) and traditional stores (+4%) doubled, or more than doubled, that of large supermarkets and hypermarkets, which grew a modest 2% each.

“Across the globe, we’re seeing the rise of proximity retailing,” said Patrick Dodd, president, global retailer vertical, Nielsen. “In the eyes of global shoppers, small and simple is beautiful right now. While there is some growth for large stores, the real winners are mini markets, small supermarkets and convenience stores. And digital is taking proximity/convenience retailing to a new level of customer centricity. There is nothing more convenient than a store in your pocket or in your handbag.”

Channel structures and trends vary greatly between countries, however. In developed markets, 80% of sales come from large supermarkets, hypermarkets and convenience stores. While sales in large supermarkets and hypermarkets were flat (+0.3% and +1%, respectively) in the latest 12 months, sales in convenience stores, hard discounters and drug stores grew more rapidly (+3%, +2% and +2%, respectively).


In developing markets, the story is much different. Traditional trade stores continue to be the dominant channel, accounting for 38% of total retail channel sales, but sales in supermarkets, hypermarkets and drug stores are growing at a faster rate. Sales grew by double-digit rates in drug stores (13%) and large and small supermarkets (10% and 11%, respectively), compared with only 4% growth in traditional stores.

Convenience and drug stores demonstrate strong growth potential in both developed and developing markets, which underscores consumers’ desire to use brick-and-mortar stores for quick trips and special (often urgent) purchases. As a result, these channels deserve considerable focus from manufacturers. A central team devoted to understanding consumer preferences specifically in these channels would help build best practices on how to succeed.

The report also discusses:

The product categories best positioned for e-commerce success.

The generational age groups driving online grocery sales intentions.

The technology-based convenience options most used, both in-store and out.

The following countries were included in the analysis:

Developed: Austria, Belgium, Canada, Czech Republic, France, Germany, Greece, Ireland, Italy, Korea, Norway, Portugal, Slovakia, Spain, Sweden, Switzerland, U.K. and U.S.

Developing: Argentina, Brazil, China, Colombia, Egypt, Hungary, India, Indonesia, Israel, Malaysia, Mexico, Pakistan, Philippines, Poland, Russia, Saudi Arabia, South Africa, Taiwan, Thailand, Turkey, United Arab Emirates and Venezuela.



People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4% from 485 minutes a day in 2014.

This increase will be driven by the rapid growth in internet use, which will increase by 11.8%.

ZenithOptimedia’s Media Consumption Forecasts report surveys the changing patterns of media consumption in 65 countries across the world, and assesses how the amount of time people allocate to different media will change between 2014 and 2017. The report looks at the amount of time spent reading newspapers and magazines, watching television, listening to the radio, visiting the cinema, using the internet, and viewing outdoor advertising while out of the home.

Internet consumption to grow at 10% a year, expanding overall consumption

Global media consumption increased from an average of 461.8 minutes a day in 2010 to 485.3 minutes a day in 2014, an increase of 5.1%, or an average of 1.2% a year. Over these years, the amount of time people spent using the internet nearly doubled from an average of 59.6 to 109.5 minutes a day, while time allocated to more traditional media shrank from 402.2 to 375.8 minutes. Mobile technology in particular has created new opportunities to consume media, by allowing people to access the internet while out and about – shopping, commuting to work, waiting to meet friends, and so on.

We forecast that, between 2014 and 2017, the amount of time spent consuming media around the world will increase by an average 1.4% a year, reaching 506.0 minutes in 2017. Meanwhile, internet consumption will grow by 9.8% a year to reach 144.8 minutes a day. The internet’s share of overall media consumption will rise from 12.9% in 2010 and 22.6% in 2014 to 28.6% in 2017.

Traditional media losing out to competition from the internet

While the internet has propelled growth in overall media consumption, it has also eroded the consumption of traditional media. The consumption of every traditional medium except outdoor (i.e. newspapers, magazines, television, radio and cinema) fell between 2010 and 2014, directly because of competition from the internet, and we expect their decline to continue to 2017.

Newspapers have suffered the most from competition from the internet, followed by magazines. Between 2010 and 2014 the average time spent reading newspapers fell by 25.6%, while time spent reading magazines fell 19.0%. Television consumption fell by just 6.0%. Between 2014 and 2017 we expect newspaper consumption to shrink by an average of 4.7% a year, while magazines and TV shrink at average rates of 4.4% and 1.6% respectively. Note that these figures only refer to time spent with these media in their traditional forms – with printed publications and broadcast programmes watched on television sets. Any time that consumers spend with broadcasters’ and publishers’ online brand extensions is included in the internet total.

Exposure to outdoor advertising is rising

The amount of time people are exposed to outdoor advertising increased by 1.2% between 2010 and 2014, from 106.0 to 107.2 minutes a day. This is the result of several factors: more displays being built in public spaces, migration to cities in emerging markets, and consumers’ greater willingness to spend their leisure time out of the home as their disposable income recovered after the financial crisis. Between 2014 and 2017 we expect exposure to outdoor advertising to increase by 0.2% a year.

Television still dominates global media consumption

Despite its recent, relatively minor, decline, television remains by far the most popular of all media globally, attracting 183.9 minutes of consumption a day in 2014. Internet consumption came a distant second at 109.5 minutes a day. Television accounted for 42.4% of global media consumption in 2010, and 37.9% in 2014. We think it will still account for more than a third (34.7%) by 2017.

Latin Americans spend the most time with media, people in Asia Pacific the least

Media consumption is highest in Latin America, where people spent an average of 744 minutes consuming media in 2014, and lowest in Asia Pacific, where consumption averaged just 301 minutes that year. Time spent consuming media in Asia Pacific is growing well ahead of the global average, however, as economic development gives people access to more media, and more leisure time in which to consume them: media consumption expanded by 6.7% in 2014, and we forecast average annual growth of 2.9% to 2017.

“The average person already spends half their waking life consuming media,” said Jonathan Barnard, ZenithOptimedia’s Head of Forecasting. “But people around the world are clearly hungry for even more opportunities to discover information, enjoy entertainment and communicate with each other, and new technology is supplying these opportunities. Technology also enables brands to communicate with and learn from consumers in new ways. We expect media consumption to continue to grow for the foreseeable future, multiplying the opportunities for brands to develop relationships with consumers.”




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